Rosewood Hotels And Resorts- Case Analysis

  • Uploaded by: Alex Fernandes
  • 0
  • 0
  • March 2021
  • PDF

This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA


Overview

Download & View Rosewood Hotels And Resorts- Case Analysis as PDF for free.

More details

  • Words: 442
  • Pages: 18
Loading documents preview...
| 

  | |

Branding to Increase Customer Profitability and Lifetime Value |   

B|   ã  ! " #$ ã %#&'""&&$()  (&*$ *(" *' '"#*+"

ã |('*%* &* & **(! ' $#+(((

   ã (+,--.|('**/ 0,('*'* "#"$+010. (

ã !$!*+ '+20,-+ +&* %##(23---+ **!

B|  |  4 ã $,--5"(*!'%*(!$ *%(" #$(6!'

ã !$ (%(|osewood as a true brand incorporated into the  +"* # $*(#$" &"(+* |('*##(

ã  #" ('&*##*#+ +"&!! !&(('($+##(($(  +(

 0 ã ' + "&* $ #&( ( %*! (!$ '& &*"&!  *("(( + " **&$ %**  7

|    4 ã '+(%$"##$6( &%$ "!&8& 9+99*##('( &9&&$ (*($

ã ++*+ "9&&$ " #(

  

ã '!&#(+&&$(/ "#%** ã ã ã ã ã

|:9 &(( ;|!( < $ * (

""(+**&$%**&8&( ã &%! ã |"|(( ã 9#((

 = B| >   |  4 ã |('*#*?""@+&8& ##("'(' %* ã "*(+&*""&*( (*"&$""#( +"*"""*"&&* *+*|('*6(A    6#(#$

ã (+ " "+ ##$(("#&'(&8&%& !" ã *(!*("(**( %+%&! *#""*( ã " (#"*( *!++%$* "$

ã 033-(|('*6( ! %***&##$ %*""(!$'(#'+&*++|('* ##(+ " #('"#%* ã

!""!'(!$'('9+* "(!""&&$('(!%*8&$'" **%9#(**9&"*'#+(( !  #*#(""*"!+&&$( *((&*'*

ã |('*%*!'((+* %" # $&( |('*!##**("$'9#+ ((&"( "(!(($; !9#+ ((&"(%%(*'(%!+  #!!(** |('*  ã $,---(|('*6(*(!%!+&(+|('* ##(%&|('*! *("*$!

    =  B|  ã |('*%**'"!*%*9'* &(! !!&((*'(&##*(( ã  #((**&##$%*('! + & %++( !&(((!&8&|('*##$#" *#*&"  !""%'|('*##(

ã  #&&$(! (( ã ++"&#(|('*6(""+##( "(!$"'**+*+&&$#(

ã &%*#(!(&%($ (  '((*$'&*( ! #'+"#%*( $'+$(&%(+&&$ B (#("*"&( ('&*(" "&(A""6B'+"( C$+&&$ ( & "#9%**(+&&$

 | | B|  ã =$'%*'(('(!&(( ã C$+"(& (**'%* ã  #|('*6(!&("!"#%( *# "((##$&(!(#( %& !&((6%(* #+

ã '"*& **9!!&!( |D+(( !% +%*'&(

ã #*"&( #+"#! "(( %*

ã "&!!&((&(  |('*D,##"("(**/ ã %(|('*6("&(  &##$ ((9 (&#+8&9($9 (&"#! (' %**&%#%&((() &$ &*& ã *#"#%*!##"9 "&! &##$ !&(($( + &+ !#(E  "&&"!F'&*!%&*!*# ! |('*"#%* **($#((9 %+$"&* C&(+$"((

 B| |  4 B    |=   ã  * # +"#%*!(!$' |('*%**"$#"*! +##(E;!; |('* ( |('*B$F ã ?(!!%*@ ã *(+ (""C&(*#( ã +#(*'(""**&!+&%*!"* ( ((

 $ #(!|('*%* !( +& !&(('9(%(*##(

l |((" l l l l

"(($

#( *) (!%* ((+ (("

((&, ã ' + " "(( %*9'* #+ " (**( % *#* ' #(!  &8&(( * **&$ + |('* ##(7

ã (  #"+|('*6("# %*!(!$#+#!&( $(((&*+'!'! ((& #(/ ã & %+ &##$ !&(($('( "#**&%0-G+ 1G " #$#"**&!#&($ (!!& %+((#$#!&( + 0;,0;.*+!& %+ #!&(( ã '(#"*('&*( %!'!&((|('*( #+$ $((& %+&8&!&(( #"(001--ã  !*#(( +20  #$'&*%"(($ #  "#%*!(!$

"( !+" ã "&+"((*%+(+( '%*!(!$*&+( ##( #"!&( *&("++("(* !*#"(*++ 8&(

Related Documents


More Documents from "Michelle Hua"