Loading documents preview...
|
| |
Branding to Increase Customer Profitability and Lifetime Value |
B| ã ! " #$ ã %#&'""&&$() (&*$ *(" *' '"#*+"
ã |('*%* &* & **(! ' $#+(((
ã (+,--.|('**/ 0,('*'* "#"$+010. (
ã !$!*+ '+20,-+ +&* %##(23---+ **!
B| | 4 ã $,--5"(*!'%*(!$ *%(" #$(6!'
ã !$ (%(|osewood as a true brand incorporated into the +"* # $*(#$" &"(+* |('*##(
ã #" ('&*##*#+ +"&!! !&(('($+##(($( +(
0 ã ' + "&* $ #&( ( %*! (!$ '& &*"&! *("(( + " **&$ %** 7
| 4 ã '+(%$"##$6( &%$ "!&8& 9+99*##('( &9&&$ (*($
ã ++*+ "9&&$ " #(
ã '!(+&&$(/ "#%** ã ã ã ã ã
|:9 &(( ;|!( < $ * (
""(+**&$%**&8&( ã &%! ã |"|(( ã 9#((
= B| > | 4 ã |('*#*?""@+&8& ##("'(' %* ã "*(+&*""&*( (*"&$""#( +"*"""*"&&* *+*|('*6(A 6#(#$
ã (+ " "+ ##$(("#&'(&8&%& !" ã *(!*("(**( %+%&! *#""*( ã " (#"*( *!++%$* "$
ã 033-(|('*6( ! %***&##$ %*""(!$'(#'+&*++|('* ##(+ " #('"#%* ã
!""!'(!$'('9+* "(!""&&$('(!%*8&$'" **%9#(**9&"*'#+(( ! #*#(""*"!+&&$( *((&*'*
ã |('*%*!'((+* %" # $&( |('*!##**("$'9#+ ((&"( "(!(($; !9#+ ((&"(%%(*'(%!+ #!!(** |('* ã $,---(|('*6(*(!%!+&(+|('* ##(%&|('*! *("*$!
= B| ã |('*%**'"!*%*9'* &(! !!&((*'(&##*(( ã #((**&##$%*('! + & %++( !&(((!&8&|('*##$#" *#*&" !""%'|('*##(
ã #&&$(! (( ã ++"&#(|('*6(""+##( "(!$"'**+*+&&$#(
ã &%*#(!(&%($ ( '((*$'&*( ! #'+"#%*( $'+$(&%(+&&$ B (#("*"&( ('&*(" "&(A""6B'+"( C$+&&$ ( & "#9%**(+&&$
| | B| ã =$'%*'(('(!&(( ã C$+"(& (**'%* ã #|('*6(!&("!"#%( *# "((##$&(!(#( %& !&((6%(* #+
ã '"*& **9!!&!( |D+(( !% +%*'&(
ã #*"&( #+"#! "(( %*
ã "&!!&((&( |('*D,##"("(**/ ã %(|('*6("&( &##$ ((9 (+8&9($9 (&"#! (' %**&%#%&((() &$ &*& ã *#"#%*!##"9 "&! &##$ !&(($( + &+ !#(E "&&"!F'&*!%&*!*# ! |('*"#%* **($#((9 %+$"&* C&(+$"((
B| | 4 B |= ã * # +"#%*!(!$' |('*%**"$#"*! +##(E;!; |('* ( |('*B$F ã ?(!!%*@ ã *(+ (""C&(*#( ã +#(*'(""**&!+&%*!"* ( ((
$ #(!|('*%* !( +& !&(('9(%(*##(
l |((" l l l l
"(($
#( *) (!%* ((+ (("
((&, ã ' + " "(( %*9'* #+ " (**( % *#* ' #(! &8&(( * **&$ + |('* ##(7
ã ( #"+|('*6("# %*!(!$#+#!&( $(((&*+'!'! ((& #(/ ã & %+ &##$ !&(($('( "#**&%0-G+ 1G " #$#"**&!#&($ (!!& %+((#$#!&( + 0;,0;.*+!& %+ #!&(( ã '(#"*('&*( %!'!&((|('*( #+$ $((& %+&8&!&(( #"(001--ã !*#(( +20 #$'&*%"(($ # "#%*!(!$
"( !+" ã "&+"((*%+(+( '%*!(!$*&+( ##( #"!&( *&("++("(* !*#"(*++ 8&(