The Four Minutes Magic Formula

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THE FOUR MINUTES MAGIC FORMULA

FIRST IMPRESSION COUNTS-THE IMPORTANCE EXTERNAL/OUTWARD 

Should ‘U’ be judged by your outward appearance or by what you have said/ communicated?

VISUAL APPEARANCE: Your Outward/External Appearance/ Images have significant and Greater Impact on others in Personal contact situations. 

JUDGING OTHERS/STRANGERS-ON FIRST CONTACT:

A person makes up to 10 judgments about the other person - within 30 seconds of the first contact, regarding: ECONOMIC STATUS, TRUST WORTHINESS LEVEL, EDUCATIONAL LEVEL, SOCIAL POSITION/STATUS, ETC, of the other person. 

PERSONAL CONTACT/MEETING with a new person- Clues for FIRST IMPRESSION:

We have limited clues about a person, so we look for clues through VISUAL MESSAGES and form opinions. The clues are: APPEARANCE, BODY LANGUAGE/EYE MOVEMENT, VOICE & INITIAL WORDS SPOKEN THE IMPACT OF SPOKEN WORDS & VISUAL IMAGES IN PERSONAL CONTACT SITUATION:   

Visual messages account for: Tone & Tempo (Voice) account for: Spoken words account for ONLY:

55% impressions 38% impressions 07% impressions

(Source - SILENT MESSAGES – A Book by ALBERT) 

PERSONAL MEETINGS - IMPACT OF VISUAL IMAGES & PHYSICAL CONTACTS

Getting introduced to a person: SHAKING HANDS/SMILING OR GREETING, within first

30 SECONDS OF CONTACT, the person decides to like or dislike/trust or distrust

you. 

Initial FIRST IMPRESSIONS are REMEMBERED FOR LONG”



FIRST IMPRESSIONS ARE OVER POWERING & THE BEST ONES TOO

THE IMPACT OF FIRST FOUR MINUTES-RESEARCH FINDINGS  By paying attention during first four(4) minutes when you meet people, you will achieve substantial improvement in your relationship & Conversation with others  Your First Contact/Expression Leads to: Harmony / Disharmony, Pleasure or Frustration, Security/Insecurity, Love / Hatred  FIRST FOUR MINUTES in every contact will determine how the Conversation & relationship between the people will develop  How a person communicates to the other person during first four minutes (Tone/Voice/Body Language/Words) will determine whether sympathy or antipathy will arise between the two persons. INITIAL/FIRST IMPRESSIONS  It is formed as soon as we meet/talk to a person, WHETHER WE LIKE IT OR NOT and whether we work consciously at it or not.  Initial/First Impression is vital and the best impression too, as You Never get a second chance to make the first Impression  Further communication will depend on your first 4 minutes contact/ Conversation with other person and how he/she *perceives you (Within the *First 4 Minutes). THE IMPACT OF FIRST IMPRESSIONS (Some Facts/Findings)  Your FIRST Contact/Expressions make The BEST Impressions.  You never get a SECOND chance to make a Expression/Impression.

FIRST

 50% 0f Impressions (Positive/Negative) are formed as soon as you meet the person.

 People remember more of what they SEE than what they HEAR  It takes about 7 POSITIVE meetings / Impressions to change one NEGATIVE impression/contact with a person.  People always remember the BEGINING and the END of any conversation.  LAST Expressions/Impressions are as important as the FIRST Impressions.  You cannot NOT Communicate!  People talk not only through their TONGUE, but also through their BODY

THE FOUR MINUTES MAGIC FORMULA S-1 Smile S-2 Establish/Ensure Eye Contact S-3 Use the Person’s name S-4 Give your Undivided Attention-(Give a Positive Stroke on anything you feel the other person Deserves) S-5 Mirror the person’s BODY LANGUAGE-(Pay Attention to YOUR BODY LANGUAGE Use your

AntennaPick up all SIGNALS S-6 Match SPEECH-Meet the other person in THEIR WORLD S-7 Respect and Accept the other person regardless of Race, Sex & Culture S-8 Be Calm and Confident-(PAY ATTENTION to your CHOICE OF WORDS) S-9 Be Well Groomed & Look the Part(Dress/present Yourself IMPRESSIVELY) USE THE 4 MINUTES FORMULA WHEN YOU MEET PEOPLE

& DEVELOP WINNING RELATIONS!!

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