Website Management: (a Brief Understanding)

Website Management (A brief understanding)

What are the Critical Elements for a Website? 1. DESIGN   

Whether it represents our brand and logo Captures the attention of the visitor Effectively represents what we are and what we do

2. CONTENT   

Stakeholder Driven, formats decided by user/stakeholder Whether it makes the site engaging, relevant, and appropriate for the audience Has a voice or a point of view to convey our vision

3. NAVIGATION  

Structure and organization of the site Easy access to information

Critical Elements of a Website – Contd… 4. FUNCTIONALITY  

Ease of use, clarity and simplicity Loads quickly and has live links

5. INTERACTIVITY  

Making the user to participate, become involved with the site Responding to offers, searches, blogging, and real time feedback

6. UPDATION 

Based on the content given by the Stakeholders

7. MAINTENANCE   

Various Activities include., Testing, Analysis etc. Security & Performance Check Search Engine Optimization

Website Process Flow Stakeholders (Define Content) Change Request

Designers / Content Writers (Creative)

Web Master

Technology

Updation / Maintenance

Responsibilities Stakeholders for Content  Creating new content for publication on the Web/Internet. Revising existing content    

Communication and marketing needs, budget and resources Checking accuracy and integrity of web content, publishing policy and process Determining site presentation and the positioning of the content Initiating and approving new developments, copyright clearances and other legal compliance  Acting as the first point of contact for content changes and feedback from web users.

Design & Content Writers  Plans creation and maintenance of site (including subsites)  Design the site along with the Stakeholders with ease of usability and accessibility  Writing content for custom web applications  Ensures consistence in the vision / message to be communicated through the site to the web users  Ensure Content Quality and compliance  Writing or refining data for the edited content and proof reading

Responsibilities Webmaster  Webmaster will be the contact person for the information architecture, domain host, domain / subdomain registration service, etc.  Will liaise with all Stakeholders in receiving and posting information  Checking accuracy and integrity of web content  Providing reports, statistics, and system analysis to stakeholders  Supporting and maintaining web applications.  Delivering web applications to customers (e.g., documentation, installation and testing, integration with other systems)

Uploading & Maintenance    

Template development / customization and implementation Uploading materials to the domain hosting service Coordinating and assigning priority for all web applications Delegating web tasks where appropriate

Roles & Responsibilities • Define Stakeholders for the overall website and also part / portions of the website(s) • Design & Content Writers – primarily Corporate Communication responsibility • Web Master – Played by IT, no formal defined role and position at present • Uploading & Maintenance – through a 3rd party with primary responsibility with IT (part of IT Services offered)

What we need to decide • To have a proper defined structure with clear roles & responsibilities and identified members of the – Content Stakeholders – Design & Content Writers – Maintenance

Website Maintenance Activities (Technology piece)

Testing Software Testing 1. 2. 3. 4. 5. 6. 7.

HTML Validation check CSS (Cascading Style Sheets) Validation check Navigation check (check box, combo box, list box, etc) URL check Content check Validation check (Form Validation) Image Blur and sizes

Functional Testing 1. Manually Testing Each Functions 2. Check for all the links in the website (Internal links, External links, Mail links, orphan pages, Broken links ) 3. Client Side Compatibility (Diff Browsers Check, Graphics loading Check)

Security & Performance Check Security Check 1. 2. 3. 4.

Valid and invalid login No of Tries Password encryption check Session Check

Performance Check 1. 2.

Website reaction time for continues load and stress problems Website performance under different servers using online tests

Analysis & Statistics Analysis    

Visitors Page views Bounce Rate Referring sites, Referring search engines (and corresponding keywords)

Statistics Configurable Counter Configurable Summary Stats Magnify User Click Path Analysis Popular Pages Visitor Path Tracking Campaign Tracking Conversion Tracking Entry Pages Exit Pages Multiple Site Management Referring Domain Referring Pages

Keyword Analysis Search Engine Stats Stats Averages Visitor Comparisons Visit Length Returning Visits Recent Visitor Activity Recent Pageload Activity Recent Visitor Country/State/City Stats Browser Stats Operating System Stats User Access Management

Onsite SEO (Search Engine Optimization) To boost our Business in the world of Online/Ecommerce. 

Keyword Analysis, Keyword Density Check

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Original Content, Checking The HTML and CSS Validation

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Creating Meta Tags (Title,Description,Keywords,)

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Anchor Text, Graphic Alt Text

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Link Validation Using Tools (Internal links, External links, Mail

pages, Broken links) 

Forum Posting, Blog Posting, Site Map

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H1,H2 Header Check

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Social Networking

links, orphan

Offsite SEO (Search Engine Optimization) 

IMAGE ,LINK,ARTICLE Submission to Directories

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SEM (Social Media Submission) (Facebook,youtube,linkedin,Twitter,Flickr,etc)

Next Step… To Initiate a discussion on how We can ADD VALUE to your esteemed organization Please contact and send in your views / comments to [email protected] OR Call on +919665037357

THANK YOU!!