Funnel+famous+the+no+b.s.+female+entrepreneurs+guide+to+become+the+#1+authority+in+your+niche,+get+as+many+customers+and+clients+as+you+can+possibly+handle.+.+.+and+take+any+business+to+the+next+level!

FUNNEL FAMOUS The No B.S. Female Entrepreneurs Guide to Become the #1 Authority in Your Niche, Get as Many Customers and Clients as You Can Possibly Handle. . . and Take Any Business to the Next Level!

MARINA DE GIOVANNI

FUNNEL FAMOUS The No B.S. Female Entrepreneurs Guide to Become the #1 Authority in Your Niche, Get as Many Customers and Clients as You Can Possibly Handle . . . and Take Any Business to the Next Level! Copyright © 2020 Marina De Giovanni All rights reserved. No part of this book may be reproduced or distributed in any printed or electronic form without permission. Cover and design: Marina De Giovanni

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Contents A Note to You

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INTRODUCTION From Ordinary to Extraordinary

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CHAPTER 1 You + Funnels

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CHAPTER 2 Funnels Explained

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CHAPTER 3 Upsells

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CHAPTER 4 Scaling Technique #1: Creating a Product Suite

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CHAPTER 5 Scaling Technique #2: Getting More Customers or Clients

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CHAPTER 6 Scaling Technique #3: Increasing Average Order Value

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CHAPTER 7 The 6 Core Funnels

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CHAPTER 8 Products for Your Funnels: eBooks

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CHAPTER 9 How to Create an eBook That Sells (In 4 Steps)

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CHAPTER 10 Products for Your Funnels: Online Courses

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CHAPTER 11 7-Step Course Lesson Creation Template

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CHAPTER 12 Creating Your Course Videos (Tools and Software)

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BONUS 1 Facebook + Instagram Ads for Your Funnels

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BONUS 2 Marina's Mega List of Funnel + Business Tech Tools

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CONCLUSION You’ve Got This!

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A Note to You I’ve been using funnels for several years now, but this is the first time I’m releasing an in-depth look at the back-end of my multi-milliondollar business. In Funnel Famous, you’re going to find out what really goes on behind the scenes and how you can set yourself up for success, too. Before we get started, I want to make a quick note about the title of this book: Funnel Famous. I chose this title because inside this book I’m going to show you how to create authority and fame within your niche through the vehicle of online marketing and sales funnels. The ultimate goal of this book is to give you the knowledge and resources you need to generate customers and clients, while simultaneously growing your following. Amongst my high-level clients, we refer to this as “getting paid to grow your following.” But first, let’s rewind. Five years ago, I was sitting in a completely different seat than I am today. I was uncertain about my future, but I knew I was capable of more. At the time, I just didn’t know what that more was. I ended up stumbling upon a group of high-performance online entrepreneurs. They were self-taught experts in digital marketing and all of them were making a pretty penny online!

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This micro-segment of the online world immediately intrigued me. After all, it was composed entirely of regular people coming from humble beginnings (like me!) who are now living high flying lifestyles. After investing every dollar I had in classes, workshops, and masterminds, I learned the key to these experts’ success was something called a funnel. I’ll explain what a funnel is in more detail in Chapter 2, but for now, here’s what you need to know:

Funnels are the ONE thing that changed EVERYTHING for me. If there is a “shortcut” to growing your business quickly, then it’s mastering the art and science of funnels. Period. By incorporating funnels into my business, I went from a onewoman show to employing a full-time team of six people in just a few short years. I live in an amazing house, we travel around the world in first class, and my business has now made over $10 million. Speaking from personal experience, understanding funnels has the potential to change your life. Funnels put me on the map and gave me a predictable, sustainable way to make an income, without a lot of start-up costs. I was attracted to funnels because you can build your following as you’re earning an income. 6

Most other online business models require you to build an audience first, which usually takes a while to do. Shortly after I integrated funnels into my business, I saw a steady increase in my following and my income. Believe it or not, I’m still using the same strategy today. The “luxury” side to having a profitable funnel is great, but what really makes it all worthwhile is being able to work from home, spend time with my partner, and be able to take my dog for a walk in the middle of the day. It’s those amenities that make a funnel priceless, and it’s my hope that by sharing more with you in the coming chapters, you too will be able to enjoy the good things in life.

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INTRODUCTION

From Ordinary to Extraordinary Years ago, acquiring “fame” as a woman was reserved for actresses, musicians, creatives, artists, and people with undeniable talent. Today, we see a new version of celebrity emerge with the rise of social media; the kind of fame where anybody has the opportunity to build their audience and have a lasting impact on their community. We’re experiencing a movement of ordinary women stepping into roles of empire entrepreneurs and making a name for themselves. However, the question I get asked most is: How exactly does one go from ordinary woman to extraordinary entrepreneur? Luckily, the information in this book is going to answer that for you, and you’ll learn how to get paid to build your following by using funnels. The strategy I outline is untapped and hasn’t yet been discovered by the masses. If you act fast, you can get a piece of the pie before it becomes mainstream. All you need to build your massive following, create a global brand, and become #selfmade is this book and enough focus to finish it.

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In this book, I’ll show you: ∞ My step-by-step method to building a wildly profitable funnel. ∞ How to find customers, clients, and followers using one simple (yet proven!) method. ∞ The secret to exploding online sales no matter what state the economy is in. ∞ How to DOUBLE your revenue instantly without more customers! ∞ The one thing you need to scale your business when working with limited resources. ∞ EXACT templates, scripts, worksheets, and monetization campaigns you need to grow your business NOW. ∞ . . .And much, MUCH more! Let’s get started. . .

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CHAPTER 1

You + Funnels I think it’s safe to assume that you have this book in your hands because you want to gain authority in your niche, and make sales of your products or services. Am I right? As I mentioned earlier, funnels are the fastest way to get customers and clients, while simultaneously growing your following and brand. People ask me all the time, “If you had to do it all over again, what would you do differently?” My answer is always the same. Funnels. Not social media, not curated content, not blogging, not SEO. Just funnels. If you can master funnels, you can make a name for yourself and a killer income. Whatever “hustle” you’ve been struggling with, I guarantee funnels are the missing piece in the equation. Even when you’re an expert in your field, it’s tough to get people to know about you, your brand, or your message. A funnel solves that problem.

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You might be thinking that “building” funnels was never your plan. However, if being a successful coach, consultant, expert, entrepreneur, or brand is part of your dream, then this book finding its way into your hands is no coincidence. In fact, I believe it’s a synchronicity! Hopefully I’ve sold you on funnels by now, but you’re likely left asking yourself, “What exactly is a funnel?” Let me answer that right now. . .

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CHAPTER 2

Funnels Explained A funnel is the process in which potential customers are guided through a series of offers via sales pages, videos, and automated emails that will essentially do the selling for you. The key is to make as many people as possible aware of your brand, products, or services. This awareness can be achieved through social media posts, podcasts, Facebook ads, and so forth. From there, you can make offers for your products or services. Keep in mind, though, that having a great product or service means nothing if you can’t capture people’s attention and convert them to customers. Funnels have helped me sell more books in just a few years than some of the top authors in the world will ever sell in their lifetime. In total, I’ve sold over 300,000 copies of my books and I have over 50,000 students enrolled in my online programs.

The Power of a Funnel When you have a one-off product or service, you can promote your offer and make a few sales, but when you have a funnel, it’s a completely different universe. Not only do you generate revenue from the first product, you also generate revenue from the products that come after the first sale.

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With a funnel, you can literally double your revenue with the same number of customers. In other words, you don’t need more customers to make more money. For example, if I sell a $5 eBook to 20 people, I can make a total of $100. If I offer those same 20 customers a $50 product after they purchased the eBook, and just 2 of them purchase (which is 10%), I have now made an additional $100. I just doubled my money with the same number of customers. Instead of making just $5 per customer transaction (which is the cost of the eBook), I actually make $10 per customer ($200 in total sales divided by 20 customers). This might not sound like much at first, but when you scale it out, it all starts to add up. Let me give you some quick figures here. . . ∞ Imagine that I sold 10,000 eBooks at $5 a piece: 10,000 customers x $5 = $50,000 ∞ Then, let’s say just 10% of the 10,000 customers purchase my $50 upsell offer: 10% x 10,000 customers = 1,000 upsell purchases 1,000 upsell purchases x $50 = an additional $50,000 in sales ∞ Therefore, with the same 10,000 customers, my total revenue (including sales from both the book and upsell offer) is now equal to $100,000. I doubled my money. 13

You only need one funnel that converts to make that happen, and then, you can scale your business extremely fast. In order for a funnel to convert, however, you will need to understand how to utilize upsells. Let’s dive into that now. . .

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CHAPTER 3

Upsells An upsell is the offer you make after someone purchases an initial product/service. For example, when you go to McDonald’s to order a cheeseburger, they usually ask, “Do you want fries with that?” That’s an upsell! Upsells are all around us. Here are some common examples you might hear on a daily basis: ∞ Nail salon – “Do you want a pedicure too?” ∞ Spa – “Do you want essential oils with your massage?” ∞ Restaurant – “Would you like to see a cocktail menu?” ∞ Gym – “Are you interested in personal training?” ∞ Post office – “Do you want to purchase tracking?” ∞ McDonalds – “Would you like to supersize your order?” Upsells are everywhere. Now it’s your turn to put this timeless selling strategy into practice.

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How I Mastered Upsells It was the summer of 2016 when I started looking to expand my business and create new products. At the time, I only had one online course called Fashion Pro Blogger, which taught people how to start and grow a fashion blog. It sold for $500. This course was selling very well, but I noticed people were asking for a cheaper version (or just one module rather than the whole course). Based on the demand, I created a shorter version of the course called 48 Hour Fashion Blog, which I sold for $100. I began to promote the $100 48 Hour Fashion Blog course and offered the $500 Fashion Pro Blogger course as an upsell. Sounds good, right? WRONG! The conversion rate was terrible! So, what exactly was the issue? After speaking with my customers, I learned that the majority of people didn’t take advantage of the course I offered as an upsell because it confused them. I realized the mistake I made was trying to sell the customer the same thing. Therefore, I needed to create a NEW upsell offer that clearly presented the next solution they needed. After surveying my customers, it became clear that they were also interested in learning about partnering with brands.

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I pivoted a bit, and now, once someone buys the 48 Hour Fashion Blog course, I present an offer for a course called Brand Collaboration Formula. Once I made that small change, conversion rates went through the roof. That's when I realized the importance of selling the next solution, rather than selling a similar version of the initial offer.

Designing Your Upsell Offers

It’s important to think about upsell offers as adding more value, as opposed to thinking, “How can I sell something else?” Each product or service will provide a different skill or experience, but still remain focused on meeting the core needs of your customers. When starting out, you’ll want to ask yourself, “What's the first solution my customers need to achieve their goals?” That will be your initial product offer. 17

From there, you’ll want to think about the next solution your customer needs to get the results they want. That will be your first upsell offer. You can continue the process and include a second upsell offer if you’d like, you’ll just want to make sure the product suite stays consistent with your customer’s core needs. Now that you understand how upsells work, let’s talk about scaling your business. . .

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CHAPTER 4

Scaling Technique #1: Creating a Product Suite In the next three chapters we’re going to discuss the different methods you can use to scale your business and increase sales. Here, we’ll discuss the first technique, creating a product suite. If you want to scale your business, you’ll need multiple product offers. That being said, you don’t want to just create a bunch of random products. Instead, you want to create a product suite. A product suite is a collection of connecting products or services that provides a total solution for all of your customer's needs. An example of a company that offers a product suite would be Apple. Apple's customers want a premium experience and products that are easy to use, and Apple’s products reflect this. Apple’s iPhones, iPads, laptops, watches, headphones, etc. are all premium, user-friendly items that function as a perfect product suite. What Apple offers is a total solution for their customers. Similarly, my products cover topics from social media and digital marketing, to creating online courses, building sales funnels, and everything in between, but they all come together to meet my 19

customer’s core need and desire: to grow and monetize their brand online. My product suite goes from $5 books to five-figure coaching and marketing services and at each stage of the product suite, there are different levels of value. As the value increases, so does the price. The key takeaway is that, while different, each offer provides a total solution for my customer's needs. Let’s use McDonald’s as an example again. McDonald's obviously has a whole suite of products that tie together, but if they only sold the Big Mac, their business model wouldn't work. The fries and drinks are where they make all their money, right? In other words, if they only offered you the Big Mac, they would have very small profits. By offering fries and a drink (or a chocolate sundae, apple pie, etc.), McDonald’s is able to massively scale their business all around the world. If you’re only offering one product or service, then you're leaving money on the table. By creating a product suite and utilizing upselling, you can dramatically increase your revenue. Now let’s discuss the next scaling technique. . .

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CHAPTER 5

Scaling Technique #2: Getting More Customers or Clients The 2nd scaling technique is getting more customers or clients. Through marketing and advertising, you can consistently and predictably acquire new customers. The three main marketing + advertising techniques are as follows: 1. Content marketing This includes organic social media content, YouTube and other video content, blogging, podcasting, and so forth. 2. Influencer marketing This is when you pay influencers in your niche to promote your products or services. 3. Social media advertising Examples of this include Facebook ads, Instagram ads, YouTube ads, Google ads, etc. The point is, if you want to grow and scale, you need to invest in your business. Here’s where funnels come into play. By integrating funnels into your business model, you can immediately make back the money 21

that you spent on content marketing, influencer marketing, and/or social media advertising. You can accomplish this by acquiring customers or leads for FREE through the sales from your first funnel. Once you have these customers or leads on your email list, you can then promote any other product or service that you have. Essentially, anything that happens after that initial funnel is profit. Now, the goal becomes to get as many customers or clients as you possibly can for FREE so you can scale your business as quickly as possible. This is exactly what I do and recommend to my private clients when they’re trying to grow their own business. Next, let’s discuss the final scaling technique. . .

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CHAPTER 6

Scaling Technique #3: Increasing Average Order Value The final scaling technique we’ll discuss in this book is increasing the average order value. This simply means increasing the average amount of money a new customer spends on your products or services when they go through your funnel. Regardless of where you’re at in your business, at some point, you might find that it's difficult to generate more customers or clients. Either your marketing and advertising begins to plateau or if you’re offering a service, you simply may not be able to take on any more clients. The question then becomes: "How do I continue to grow my business if I'm tapped out in terms of customer/client acquisition or fulfilment?” That's where the average order value comes in. For example, let’s say you offer a $10 product, and someone purchases it. That customer is then worth $10.

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However, if you offer a $100 product as an upsell and the same customer purchases it as well, they are no longer worth just $10 – they’re now worth $110. When you offer multiple upsells, you’ll have some customers that won’t buy anything, some who will only buy one product, and others who might buy two (or even three) additional products. Overall, there’s going to be an average amount spent, and the goal here is to increase that amount. So, how exactly do we increase the average order value? Well, there’s 2 main ways: 1. Change the price of your offer You could simply increase the price of your first offer, and/or subsequent upsells, and that can increase your average order value. Conversely, you could decrease the price of your first offer. This may seem counterintuitive at first, but this strategy can increase the conversion rate of customers who purchase your upsell offers. In other words, if customers are spending less on your initial offer, they may be more inclined to use their extra money towards one or more of your upsells. 2. Increase the quantity of offers within the funnel

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Anytime you can offer something additional within your funnel, you’re going to help increase your average order value. Simply think about what else you can offer within your funnel that is going to meet the additional needs of your customer (remember you want to provide a total solution). Now you might be left wondering, “What are the different types of funnels I can use to sell my products and services?”

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CHAPTER 7

The 6 Core Funnels Before we get into the nitty-gritty of funnels, let’s discuss the different types of products or services that you’ll sell in your funnel. You could sell… ∞ Books ∞ Audio programs ∞ Online courses ∞ Memberships ∞ Private or Group Coaching ∞ Consulting Services ∞ Speaking Engagements ∞ Workshops ∞ Events ∞ Retreats ∞ Certifications ∞ Physical products ∞ . . .And more! Every one of these products and services can be sold successfully with funnels.

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From Gabrielle Bernstein, to Tony Robbins, Gary Vee, or even your favorite e-commerce brand – they ALL use funnels to sell their products and services. If you’re unsure what kind of product you want to sell in your funnel, I’ve got you covered. Below, I’ve listed the 6 core funnels that have now generated over 10 million dollars for my business. These funnels are working for me right now and I suggest you choose one that matches your specific product/service and price point (as I outline below).

Funnel 1: Book Funnel

A book funnel is a powerful, yet cost-effective, tool for driving business growth through customer acquisition. This funnel can attract clients and turn them into paying customers immediately.

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Best for: ∞ Generating a lot of customers ∞ Establishing credibility and positioning as an expert

Funnel 2: Quick Sale Funnel

This funnel takes existing products and services and offers them at a discount for a short period of time. This process creates a sense of urgency for your customers and stimulates “impulse buying.” Best for: ∞ Generating a lot of customers and revenue in a short period of time ∞ Promoting products/services at a 50% - 95% discount over a 48 – 72 hour period

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Funnel 3: Membership funnel

A membership funnel is the journey you send customers on as you lead them to subscribe to a monthly membership. The goal of the membership funnel is to sell subscriptions and obtain recurring revenue. Best for: ∞ Selling memberships/subscriptions for $10 - $300+ per month ∞ Stabilizing cash-flow and creating a predictable revenue stream

Funnel 4: Video Presentation Funnel

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This unique funnel is fantastic for automated evergreen promotions (a.k.a. steady, long-lasting promotions) and selling products/services from a $50 - $500 price point. The video presentation funnel can be used to acquire customers and email leads (you can actually follow-up with these email leads if they don’t purchase initially on the sales page – which will drive sales). Best for: ∞ Selling products/services from $50 - $500 ∞ Leveraging automated evergreen promotions simultaneously make sales + build email lists

that

Funnel 5: Webinar Funnel

A webinar funnel is the process of inviting consumers to attend a webinar. After delivering valuable content, there should be an offer made at the end of the webinar. 30

Best for: ∞ Selling products/services from $500 - $2,000 ∞ Delivering value to your prospects before asking them to make an investment in a product/service

Funnel 6: High-ticket funnel

A high-ticket sales funnel is a selling system that leads a customer to buy a higher-priced product or service. High-ticket funnels require more of a hands-on approach in order to gain your prospect’s trust. Best for: ∞ Selling expensive products/services for $2,000 - $20,000

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∞ Generating profit for your business Now that you know some of the best types of funnels, let me teach you how to create some products for your funnels. . .

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CHAPTER 8

Products for Your Funnels: eBooks While there are many different types of products or services you could offer, I’ve personally had the most success selling digital products, and that’s usually where I recommend most people start. The most popular digital products are eBooks and online courses. The best part? You create them once and then you can sell them over and over again. You might spend a couple of weeks creating an eBook or online course, but you can sell it and make money for as long as that product exists. Digital products don’t require a lot of start-up costs either. Plus, they’re easy and fun to create. My personal favorites are eBooks and online courses. Let’s start with eBooks. . . If you’re thinking, "Hold up, you want me to write a BOOK?” Don’t panic! I'm going to show you how to create your book quickly, without having to actually “write” anything. Here, I’ll be teaching you how to create a digital book. This just means it will be formatted as a PDF document (just like you’re reading now). 32

Your eBook doesn’t have to be very long, either. Mine usually contain about 10,000 words each. The benefits of an eBook are that you don’t have to deal with publishing companies and there are no manufacturing or shipping costs involved. Digital books are easy to create and deliver. Before we move on, if you're an author, you're already going to either have a book or know how to write one. If that applies to you, go ahead and skip to Chapter 12. For those of you who aren't an author, if the thought of creating a book sounds overwhelming, I'm going to explain just how simple it can be to write a book yourself. I should also add, I don't consider myself to be a writer by any means; it's just not my thing and I have a lot of trouble getting words onto paper. I’m definitely much more of a talker. That’s why, when I decided to create and sell a book for the first time, I knew I had to figure out a different way to approach the writing process. What you’re going to learn next changed the game for me, and I know it will do the same for you.

Recycling Existing Content Believe it or not, some of your favorite authors in the world create books using “recycled” content. Let me explain. . . 33

I met Gary Vee (fascinating guy, by the way) in late 2019 for a private coaching program and he told me that he can’t write at all. In fact, he doesn’t even read books, yet he’s a multiple New York Times bestselling author. What’s Gary’s secret? Recycled content! His books are edited transcripts of audio and video content that he's already created. To give you an example, his book, Ask Gary Vee, was simply repurposed video content that he previously created for his Ask Gary Vee YouTube series. The same goes for Gary’s other books, too. He essentially speaks into his phone and then his team will transcribe the audio and repurpose it into blog posts. When he wants to create a new book, Gary passes his blog posts on to an editor who then reorganizes the content and formats it into a book. That is the same strategy we’ll be applying here. Let’s think about some audio content that you might already have: ∞ Instagram or Facebook videos (IGTV, Facebook Lives, etc.) ∞ YouTube videos ∞ Podcasts 34

∞ Webinars ∞ Online courses ∞ Membership website trainings ∞ Recordings from in-person workshops/events ∞ Radio interviews ∞ . . .Any other audio you can think of! Now, consider any written content you might have, such as: ∞ Blog posts ∞ Social Media posts ∞ Email newsletters ∞ Email replies to customer support tickets ∞ Email replies to one-on-one clients ∞ E-guides, cheat sheets, etc. ∞ Posts you’ve made in Facebook groups or other online forums ∞ Comments you’ve left in Facebook groups, other online forums, or on social media posts ∞ . . .And any other written material you can think of! Here are some examples of how I’ve personally used this technique: ∞ My first book, A Lifestyle Blogger’s Guide to Your First Week of Blogging, is an edited transcription from one of my online courses. I simply stripped the audio from a few key lessons and sent the files to an editor who transcribed it all. Once I got my 35

transcriptions back, I added a short introduction, a story explaining who I am, a conclusion. . .and voila! It’s still one of my best-selling books. ∞ My second book, Influencer Secrets is a transcription of a 2hour online workshop. I was getting a lot of positive feedback from the workshop, so I turned it into a book. I used the same process as my first book: I transcribed the audio, added an intro, a short “about me” story, a conclusion. . .and boom! My second book was born. Next, I’ll walk you through the specifics of exactly how I do this. . .

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CHAPTER 9

How to Create an eBook That Sells (In 4 Steps) In this chapter I outline the simple process I use to create my eBooks. Step 1: Find existing audio or written content As mentioned earlier, this could be audio from social media videos, podcasts, webinars, and online courses, or, it could be existing written content from blog posts, social media posts, newsletters, email replies, etc. Step 2: Get your audio transcribed If you’re recycling written content, you can skip this step. If you’re using recycled audio, then head over to the transcription website called rev.com and upload your files to be transcribed. Step 3: Get your content edited If you’re utilizing recycled audio content, once you have your transcription completed, you’ll want to get it edited.

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To do that, I’d recommend going to a freelance website called upwork.com and hiring an editor to format your transcription into a book. The editor will re-organise paragraphs, reword sentences, fix spelling and grammar errors, and remove any repetition. If you’re using recycled written content, I still suggest hiring an editor to help polish and refine your work. Step 4: Get your manuscript designed Once you have your final manuscript back from the editor, you’ll need to get your book designed. To do this, you’ll want to go back to upwork.com and look for an eBook designer who matches your style. After that, you’re all done, and your eBook is ready to sell! That's my 4-step framework that I use to create eBooks using recycled content, but what if you don’t have any recycled content? Perhaps you are brand new to publishing online, and you don’t have any existing videos, podcasts, blog posts, and so forth. What do you do then? I’ll show you that next. . .

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How to Create An eBook From Scratch (In Just 2 Hours) If you’re starting from scratch, or don’t have relevant content to repurpose, there’s no need to panic. I’m going to teach you how simple and easy it is to write a book in just 2 hours. This is what the process looks like: ∞ Create simple PowerPoint/Keynote presentation slides. Don’t worry about the layout/design; only you will see them for now (more on this next) ∞ Use your cell phone to record yourself presenting your slides (this is so you can get an audio file) ∞ Get your audio file transcribed ∞ Get your transcription edited ∞ Get your manuscript designed ∞ . . .And then you have your eBook! As I mentioned, you’ll want to create a simple PowerPoint/Keynote presentation if you don’t have any recycled audio or written content already available. Here’s how you can do that in just four steps:

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1. Introduce Your Book In this slide, briefly explain what the book is about and what the reader can expect to learn. Here’s an example from my book, Instagram Famous: “This book is going to transform your Instagram following. Specifically, you’re going to learn how to attract a following (instead of chase one!) using my method called ‘Audience Attraction.’ Since using this method, I’ve been able to successfully grow my Instagram following and business while helping others do so too.” 2. Tell Your Story Next, tell the reader a quick story about your aspirations, how you got started, how you struggled along the way, and finally, how you found success. Here’s another example from Instagram Famous: “It wasn’t always like this. When I got started, things were hard. I was working in the corporate world, but I really just wanted to work for myself and grow a following. I started posting on Instagram, but I wasn’t getting any results. Then, I discovered attraction marketing. Once I put it into practice, my following exploded. Now, I have a large following, work for myself, and life is amazing!” NOTE: Your story has to relate to the content that you teach, which brings me to the next step. . .

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3. Create Content Slides This is where you’re going to teach. To do this, think about your reader’s three big challenges. From there, you will need to offer solutions for each challenge. Eventually, those solutions will become your chapters.

Here’s an example of this in my own niche:

4. Write a Conclusion The final step is to wrap-up your presentation with a short conclusion that brings home the big ideas of the book.

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Simply summarize the key points and takeaways while adding suggestions of what the reader should do next – perhaps there’s an action step they can take? Then, offer some parting words of inspiration and provide a sense of closure. That is how you create the slides you will use for your presentation in order to get your audio file. Now, you have the foundation of your book! Just one piece of advice, though: don’t let perfection get in the way of progress. Your book should deliver immense value, but you don't need to spend a long time writing it. Your ultimate goal is to have an eBook to sell so you can build a sales funnel and grow your online business sooner, rather than later. Now that you know how to create an eBook, the next step is learning how to build your own online course. . .

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CHAPTER 10

Products for Your Funnels: Online Courses In the previous chapter, I provided a simple process for creating an eBook from scratch. It looked something like this:

Well, good news! You can use that same method to create your online course as well. Instead of chapters in a book, though, your slides will become lessons in a course. I’ll show you exactly how to create your course lessons, but first, I want to share something with you. . .

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When I started building my very first online course, I would wake up feeling inspired one day and write an awesome lesson. Then, I’d wake up the next day, not feeling as inspired, and I’d just stare at my blank Keynote slide. As a result, my lesson would end up all over the place and sometimes, there would be no lesson at all! After doing this for a while, I thought it might make more sense to create a course lesson “template” to follow. With a template, on days when I was feeling a little tongue-tied, I could still follow a simple formula to ensure my lessons turned out the way they were supposed to. My template is broken down into seven simple steps and is guaranteed to take away any overwhelm. Let me show you how to use this tool. . .

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CHAPTER 11

7-Step Course Lesson Creation Template In this chapter I outline the simple process I use to create my online course lessons. It’s 7 steps, it’s super simple. Just follow the process and you’ll be golden! Step 1: Welcome your students to the lesson At the beginning of each lesson, you want to quickly greet your students to make them feel welcome. This is how I usually begin my lessons: “Hey! Marina De Giovanni here and thanks so much for joining! Today, we are going to be talking about [TOPIC OF THE LESSON]. I can’t wait to get started; we’re going to have a lot of fun with this one!” Step 2: Briefly outline the premise of the lesson I say briefly here because it can be easy to make the introduction way longer than it needs to be, so just keep it short and sweet.

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Here’s an example of this in the health and fitness niche (note: I’ll be referencing this niche in the examples throughout this chapter): “In this lesson, you’re going to learn how to quickly and easily prepare your weekly meals. The key to living a healthy lifestyle is planning and consistency, and I’ll show you exactly how to map out your meals without giving up your favorite foods.” Step 3: Explain the importance of the lesson As humans, we tend to pay attention to what we perceive to be important and forget the rest. If we want our students to get results, then we must gain their attention and keep their focus. Here’s an example of how this might look: “Designing a meal plan will not only help you stay on track with your health and fitness goals, it will also foster the discipline necessary to sustain a healthy lifestyle for both you and your family.” Step 4: Detail the key points of the lesson Walking your students through each step is going to be the core of your lesson and although it might seem daunting at first, the teaching portion will come to you more easily than you think. After all, you already know the content very well. It’s important to deliver the information in a way that comes naturally to you, while still ensuring it’s easy for your students to understand.

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To do this, list out the necessary steps of the lesson and expand on each one. You want to keep each lesson simple, so try to stick to around three steps. I generally recommend three steps because you are able to deliver a lot of value in your lesson without it being overwhelming for your students. As the teacher, it forces you to be concise and really consider what the most important steps are and how they connect back to the core idea you are presenting. Making this logical connection is important, otherwise, you’ll just end up confusing your students and that’s the last thing you want to do! Step 5: Answer common questions or objections This is where you’ll want to anticipate any questions or objections your students will have, and then address those concerns within your lesson. As a teacher, this helps to ensure your students stay committed and get results. If your students have strong objections that aren’t addressed in your lesson, they will be less likely to act on your advice. Hence, the importance of anticipating their concerns in advance. Here’s an example of addressing common objections: “Like most people, you may be worried that you’ll have to give up your favorite foods, but that’s actually not the case. Even though you’ll be 47

limiting some foods such as bread and pasta, I’ll be giving you a variety of delicious recipes that include foods you may not have thought about before! Not only will you feel more satisfied, you’ll also have more energy throughout the day. Trust me, you’re going to LOVE IT!” Step 6: Tell them why they must act now It’s your job as an educator to explain the importance of the material you’re presenting to your students and why they need to take immediate action if they expect to get results. Here’s an example: “When I first started on my health and fitness journey, I realized I was making it much harder for myself because I was just “winging it” each week. Once I started creating and following my own meal plans, living a healthier lifestyle became second nature. THAT’S WHY I created this course - I wanted to streamline the process for you! All you have to do is follow the steps I’ve laid out in this course and the faster you implement them, the faster you will start to look and feel your absolute best! This process may not always be easy, but the results will come when you put in the work. If you’re ready for change, then stop making excuses and start NOW!” Step 7: Recap the lesson In this step, you want to wrap-up the lesson by offering a brief recap of what you just taught your students. It will look something like this: “To review, today we’ve gone over how to master mindset, nutrition, and exercise to reach your health and fitness goals.”

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Optional step: Provide action steps for your students This is not a requirement for every lesson, but in some cases, I will provide one or two action steps for my students. For example, if I want my students to act immediately after going through a lesson, I might say something like: “Now that I’ve shown you what to do, it’s your turn! Just scroll below this video and download the meal guide. Then, go shopping at the grocery store so you can prepare your meals and start this journey TODAY!” Similar to providing urgency, action steps ensure that your students are implementing your course material and not just watching your lessons passively. That’s it! Just follow my simple “7-Step Course Lesson Creation Template” and let it guide you through the process. We’ve covered how to create the content within your course, but at this point, you might be wondering, “What software or apps do I need to make my online course?” Let’s dive into that right now. . .

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CHAPTER 12

Creating Your Course Videos (Tools and Software) Here, I’m going to outline the simple method I use for creating my course videos without stress or overwhelm. Before I discuss the tools you’ll need, let’s talk about the delivery of your lessons. There are two ways to deliver your course videos: 1. Face-to-camera 2. Screen recordings I highly recommend taking advantage of screen recorded lessons. With this approach, you record your voice and computer screen in order to create your video lessons. This method is easy to do, less overwhelming, and inexpensive. With face-to-camera videos, there’s more room for error, you’ll need more equipment, and it can be way more involved. For example, you’ll have to worry about things like doing your hair and makeup, choosing the right outfit, background setting, lighting, and more!

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The only time I would recommend using face-to-camera videos is when you need to provide a demonstration. For example, if you’re creating a course about yoga where you’ll need to model specific poses or exercises, then that would be best done in a face-to-camera environment. Unless you are in a niche where your teaching requires you to demonstrate in your videos, then my advice is to stick with screen recorded lessons.

Three tools you’ll need to create your screen recorded course video lessons Tool 1: Presentation slides The first thing you need are presentation slides. If you have a PC, then I’d recommend using PowerPoint. If you have a Mac, I’d suggest using Keynote. Tool 2: Screen recording software The second thing you need is the ability to record your screen. I use a simple software for Mac called ScreenFlow that allows me to record my screen while I’m talking into a microphone. If you’re using a PC, you can get a program that does the exact same thing called, Camtasia. Tool 3: Microphone The last thing you need is a microphone to record your audio.

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You can buy an external USB microphone that you plug right into your PC or Mac or, you can just plug your cell phone headphones into your device (as long as your headphones include a microphone). I have an iPhone and the headphones work well! If you have an iPhone (or a comparable smartphone), try out your headphones and see what you think. If the sound is good, then use what you’ve got! If not, you can always purchase a USB microphone online (Amazon has some great options for under $50). That, my friend, is all the equipment you need to create your online course! You can literally sit at home in your sweatpants all day, speak into your microphone, and record your screen. Again, go easy on yourself and don’t try to over-complicate this process. Without any real obstacles or hurdles in your way, you should be able to complete your course relatively quickly. The sooner you do, the sooner, you can start making sales and growing your business! Now that you have your products for your funnels, let me show you how to get traffic to your funnels in this special bonus chapter. . .

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BONUS 1

Facebook + Instagram Ads for Your Funnels I’ve found that the most predictable way to get new clients, while simultaneously growing a following, is through social media ads. By the end of this bonus chapter, you’ll have the confidence to get started with Facebook + Instagram ads and have a full understanding of: ∞ Ad account setup ∞ How to create

images for ads

∞ How to create videos for ads ∞ How to create animated images for ads ∞ How to write ad copy that converts ∞ FB + IG

ad terms + targets

Let’s get started!

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Part 1: Getting Started + Expectations The purpose of ads is to collect leads so you can sell something and eventually recoup that ad spend. Before running any ad campaigns, though, I would suggest having a product to sell in place first so you don’t lose any money. Remember, this is a business – if you’re spending money up – front, you want to have a plan in place to make it back. In the process of collecting leads, you’ll also build your following. It’s an added perk or by-product of ads, but it’s not the main purpose for utilizing them. The ultimate goal is to send prospective customers/clients into a sales funnel. Make sense? If you’ve never used Facebook or Instagram ads before, you’ll need to set up a Facebook Business Page. This is the only way you can create and manage your ads. Facebook actually owns Instagram, so once you get set up, you can manage BOTH your Facebook and Instagram ads through Facebook’s platform called Ads Manager. Using Facebook’s Ads Manager is important as it offers more options and features for targeting specific audiences within your field/niche. Once you’re all set up and ready to manage your ads, you’ll need to start thinking about your ad creative. . . 54

Part 2: How to Create Images for Ads You always want to use or create images that are considered “native” or “aspirational” to your target audience. People aren’t interested in an image of your product or service with ad copy underneath that says, “Go buy my thing!” That kind of practice no longer works on social media . Instead, you need to utilize images that your target audience would aspire to want or be like. For example, if you’re a yoga instructor trying to sell a yoga guide, you’ll want to use images of someone doing an impressive pose to inspire your audience. Or maybe, you’re a restaurant owner and you’re selling a course on how to get more reservations, you’d want to post a picture of a restaurant at full capacity. Do you see what I’m getting at? Whatever it is that your target audience wants – show it to them in your images. If you don’t have your own images to use, that’s okay! There’s another option. . .

How to Use Stock Images (The Right Way) If you don’t have any images that would be considered aspirational, you can always utilize stock images. You never want to use images that are overly curated, though, because people will notice, and their “BS” radar will go off.

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On the other hand, using aspirational images that look similar to or represent YOU (or your brand)are a homerun! I recommend looking through images on stocksy.com and find ones that: ∞ Could be YOU or a representation of your brand ∞ Are native and aspirational to your audience ∞ Don’t look

overly curated or professional

Now that you have your images, let’s talk about videos. . .

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Part 3: How to Create Videos for Ads I’ve had the opportunity to test a variety of different video formats and I’ve found that, across the board, videos shot on your phone convert the best. It may sound counterintuitive, but people are used to that “selfie” angle, so it doesn’t necessarily scream “THIS IS AN AD – RUN!” If shooting videos is new to you, here are a few of my hacks: ∞ Use good, outdoor lighting

∞ Have an eye-catching setting (Doesn’t need to be overly fancy, just some bright colors to grab people’s attention)

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∞ Start the video with a quick movement Within the first second of the video, you’ll want to include a fast movement. This is called a “pattern interrupt.” People will be more inclined to watch this type of video as it starts off differently than the “pattern” you normally see in your feed. The goal is to interrupt your audience’s feed and steal their attention. For example, one time I started a video where my hat flew off in the first second and I just kept rolling.

∞ Keep moving in your video Another way to keep the video interesting and engaging is to walk. It may sound simple, but just sitting somewhere and 58

talking to the camera can make the watcher “fatigued.” Walking, however, adds a layer of action that keeps people’s attention. Since we’ve gone over the basics of creating engaging video ads, it’s time to discuss. . .

What to Say in Your Videos Educate You already know how to capture people’s attention through movement and pattern interrupts, but the next thing you have to do is provide value and deliver something informative in your video content. Ask yourself, “What’s one quick tip that can help people?” Your videos should be no more than 60 seconds, so you want to deliver your tip fast – just a nugget of value. Educating your audience in some way helps you build a bond with them. As far as what kind of advice to give, try to think of “sexier” topics in relation to your field/niche. It should be something that you know will pique the interest of your target audience. Got it? Entertain It’s also important to keep your videos fun and light-hearted. If you’re explaining how to do something in your video, actually SHOW people! ∞ If you’re in the fitness space, show people how to do a burpee. 59

∞ If you’re in the travel space, shoot your video in the airport. ∞ If you’re in the food space, lay out all your ingredients. Don’t just sit at your desk and shoot a video of you talking for 60 seconds. Chances are, it won’t convert. Another great way to entertain is to be overly animated - this will make things more exciting for your audience. We’re not done yet, though! Once you’ve created your ad, you’ll need to write some ad copy to go with it. Next, I’ll show you exactly how to write ad copy that converts…

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Part 4: How to Write Ad Copy That Converts In this section, we’ll go through the ins and outs of writing ad copy. Someone once asked me how they could get better at writing ad copy and my answer was simple: do it every day for 30 days . You may not become a pro copywriter in 30 days, but you’ll certainly be good enough to convert ads on social media. You simply have to practice! Just think about your target audience’s frustrations and/or desires, open up a word document, and start writing! It doesn’t have to be perfect. In fact, my best ad copy isn’t it’s natural and conversational! If the idea of a blank word document freaks you out, just start talking and audio record yourself. This is a great way to produce conversational ad copy. This is a perfect exercise for people who are new to writing because it’s much easier to talk, than it is to write. Once you’ve got your audio file, head over to temi.com and get it transcribed in about 5 minutes. And, since I just love to over-deliver, here is my go-to ad copy script.

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Ad Copy Script Below, I’ve outlined a simple template for you to use and included some examples from my own niche, so you can start writing ad copy like a pro: Step 1: Call out to your market (your ideal customer). In the first sentence, speak to their frustrations or desires: ∞ Do you want to be a lifestyle influencer? ∞ Are you struggling to get followers? ∞ Have you ever asked yourself, “Will my blog ever be successful?” ∞ Struggling to stand out as a lifestyle blogger? You can also write these “call-outs” within your actual video, like this:

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Step 2: Tell your audience what life will be like when they’ve achieved their desire. “Once you start growing a consistent following, you will a career you love and have control over!”

have

Step 3: Tell your audience what you have/can do that will help them achieve their desire. “If this interests you, I’ve written a brand-new book that shows you how I went from a 9-5 hustle to running a full-time blogger business.” PRO TIP: Talk about the specific results that can be achieved, and how those results will help your audience reach their ultimate goals, FASTER. Step 4: Provide your audience with a call-to-action. “I’ll leave a link at the bottom of this post, so go ahead and click through to my website where you can learn all the details about the book. See you there!” Here’s the MOST important thing to remember when writing ad copy, though. . .

Give Them What They Want Before we close out this section, I want to mention here that the one thing people want most is: results. Knowing that information will help you craft ad copy that your target audience will be interested in. Hit home on what your 63

audience will achieve by taking advantage of your offer; tell them how life will be different once they have what you’re giving them. If you can speak to those desires and you have a fine-tuned understanding of the results your target audience wants: you can write converting ad copy. Simple as that! Once you create your ads and they’ve gone LIVE, you will need to track your results. . .

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Part 5: How to Track Your Results The following metrics from Facebook’s Ads Manager are the ones that best help me understand if my ads are performing well or not. Cost Per Click (CPC) ∞ Cost Per Click is the average amount you’re paying for each link click you’re getting from your ad. ∞ This figure is calculated by dividing your total investment by the number of clicks on your link. ∞ For example, if your budget is $10 and 10 people click your link, then the CPC is $1. ∞ For most business-to-consumer (B2C) ads, you’ll be looking for about $1 - $3 per click. For business-to-business (B2B) ads, it really depends on what you’re selling and what a customer is worth to you, but it will likely be somewhere around $3 - $5 per click (B2B ads are generally more expensive). Click Through Rate (CTR) ∞ The Click Through Rate indicates how many times people clicked on your link compared to how many times it was shown. ∞ The calculation for CTR is the number of link clicks divided by the total impressions (a.k.a. the number of people who viewed your ad). ∞ For example, if you had 10 people click on your link and there were 1000 impressions/views, then you’d have a 1% click through rate. 65

∞ A CTR of 0.8% and above is good. Anything over 1.5% is GREAT. Cost Per Conversion (CPCon) or Cost Per Action (CPA) ∞ Cost Per Conversion is the cost required to obtain a successful customer conversion. A conversion could include opting in to your email list, making a purchase, registering for a webinar, etc., depending on the goal of your ad. ∞ This is the MOST IMPORTANT metric. I often tell people that your CPC and CTR don’t really matter so long as you are getting the Cost Per Conversion results that you want. ∞

Cost Per Conversion is calculated by taking the total cost of generating the ad and dividing it by the total number of conversions.

∞ For example, if it costs $100 to run your ad and you had 20 customers purchase your product/service, your Cost Per Conversion would be $5. Even if your CPC and CTR are crazy high, who cares? As long as your ad campaigns are profitable at the $5 Cost Per Conversion, then SCALE those ads!

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BONUS 2

Marina's Mega List of Funnel + Business Tech Tools One of the biggest roadblocks that most new entrepreneurs encounter is tech overwhelm. I know this because I’ve been there. Trying to figure out which tech tools are right for you and your business is a challenge in itself. There are so many options available and it can get very confusing, very quickly. Good news, though! Below, I’ve provided an extensive list of the tools/software that I currently use at #TeamMDG and I’ll explain exactly how I use each one to run my multi-million dollar business.

Communication, Project Management and Other Admin Tools: 1Password - 1password.com 1Password is a password manager that remembers all of your passwords for you to help keep account information safe. 1Password essentially stores all of your various account information in the 1Password vault and when you need to login to a website, 1Password will autofill your username and password for you.

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It’s a great tool if you need to share information with team members and contractors, as 1Password allows you to share login details without others being able to view the password. Bitly - bitly.com Website used to shorten, customize, and track web links. Calendly - calendly.com Online meeting scheduling tool. Great for sales calls and 1-1 coaching appointments. Slack - slack.com Messaging tool that allows both private and collaborative messaging and video calls amongst the team, contractors, and more! My team and I don't communicate via email at all anymore. I highly recommend this tool for anyone who has employees! Sweet Process - sweetprocess.com Hosting tool for internal company processes and procedures. We tried using word documents and video files for all of our internal company procedures and it was a mess. Sweet Process is simple to use and makes creating and learning procedures straightforward and efficient (and fun)! SurveyGizmo - surveygizmo.com Website for building surveys. We send surveys to customers to request topics for coaching calls and to get feedback on our products. Trello - trello.com Planning/managing app. I list out tasks and also use it for collaborating on small - medium size projects with my team. Trello is essentially Pinterest for your life! Say buh-bye to notepad to-do lists and post-it filled desks! 68

Content Creation: Photo Editing Tools: Enlight (iPhone app) Nowadays, I mainly use the Lightroom app for photo editing, but I used Enlight for years prior to getting Lightroom. If you want an user-friendly photo editing app that has everything you need, Enlight is a good one! Lightroom Mobile Simple photo editing tool right on your phone. My favorite aspect of Lightroom Mobile is that you can upload presets to your account. By utilizing presets, you can quickly and easily edit images on-the-go. Lightroom CC - https://lightroom.adobe.com Lightroom CC is best for those who work mainly on their desktop/laptop and want a more comprehensive photo-editing tool. I use both the desktop and mobile apps and they easily sync across devices! Lightroom Presets by Travel in Her Shoes shop.travelinhershoes.com As mentioned above, presets are pre-made filters that can transform your images with the click of a button! I love the master collection from Travel in Her Shoes, but there are so many presets available online. You can find other options that fit your style/vibe and budget on creativemarket.com. Pixaloop (Mobile app) App for creative photo editing on-the-go. I generally use this app to create motion within an image.

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Video Editing Tools: Camtasia - techsmith.com/video-editor Beginner video editing tool for PC users. Final Cut Pro - apple.com/final-cut-pro Advanced video editing tool for Mac users. InShot (Mobile app) Quick and simple video editing on-the-go. Prequel Filters for photos and videos. Screenflow - telestream.net/screenflow Beginner video editing tool for MAC users Videoleap Creative video editing on-the-go.

Video Maker Tools: Magisto - magisto.com Online creative video maker done with AI. Waymark - waymark.com Online video maker with templates.

Other Photo/Video Tools: Canva - canva.com

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Quickly and easily create graphics and edit images. Great for beginners and those who aren't naturally creative as Canva offers a lot of templates. Creative Market - creativemarket.com Purchase templates, graphics, fonts etc. Epidemic Sound - epidemicsound.com Endless amount of royalty-free stock music. Gifrocket - gifrocket.com Turn a video file into a gif. Handbrake - handbrake.fr Reduce the file size of videos so they play at optimum speed on webpages. ImageOptim - imageoptim.com Reduce the file size of images so that they load faster on webpages. Kirakira+ (Mobile app) Add a sparkle effect to videos and photos. Loom - useloom.com Cloud-based screen recording tool that allows you to share your video with others via a special link rather than uploading it to a file sharing site. Mematic (Mobile app) Create photo and video memes using templates. Nifty Images - niftyimages.com

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Create personalised images to embed in emails. This is a great tool to use for personalized e-invites! Place it - placeit.net Create image and video mock-ups of digital products, t-shirts, and banners. Stocksy - stocksy.com This is my favorite stock image site!

Copywriting: Grammarly - grammarly.com Improves your grammar as you type. Hemmingway - hemingwayapp.com Writing tool that suggests areas for improvement to make your content more clear and concise.

Customer Care Management: Intercom - intercom.com Platform for managing all customer support emails. Agorapulse - agorapulse.com We use Agorapulse to monitor and manage comments across our Facebook and Instagram accounts as well as schedule posts.

Email Marketing: ActiveCampaign - activecampaign.com ActiveCampaign is the current tool we use for email marketing. I recommend it for intermediate to advanced users. 72

ConvertKit - convertkit.com I’ve used ConvertKit in the past. It's easy to use and I generally recommend it for beginners. MailChimp - mailchimp.com MailChimp was the very first email marketing tool I used, and it's another great option for beginners.

Outsourcing: Rev - rev.com Transcription service site. All you have to do is upload your audio file and a human transcribes it for you. Temi - temi.com Transcription speech recognition tool where you upload your audio file and the AI software transcribes it for you. Upwork - upwork.com My recommendation for hiring freelancers. I’ve used this site to hire book designers, editors, graphic designers, and more!

Accepting and Managing Payments: Baremetrics - baremetrics.com Manage customer payment plans and subscriptions as well as send auto email reminders when customers’ credit cards decline. This tool integrates well with Stripe.

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Stripe - stripe.com Payment processing platform. Something to keep in mind, though, is that Stripe does not integrate with PayPal, however, you can offer Apple Pay and Google Pay as alternative payment options.

Sales Tools: ClickFunnels - clickfunnels.com ClickFunnels is used to create landing pages, opt-in pages, and order pages. Proof - useproof.com Displays recent purchases as an alert on your website. SamCart - samcart.com Web-based check-out platform. I used SamCart for our order pages and managing payment plans before ClickFunnels. It's a great option if you’re just starting out. Zapier - zapier.com Move information between web apps. If you need two apps that don’t have a direct integration with each other, Zapier is your friend!

Social Media Management: Buffer - buffer.com Buffer is a great beginner’s tool for scheduling social media posts as it’s very user-friendly and affordable. We used to use Buffer, but have since switched to another tool that also offers community management features.

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MeetEdgar - meetedgar.com We use MeetEdgar to schedule posts to our Facebook Group as the other tool we use doesn't offerhave a Facebook Groups integration. Agorapulse - agorapulse.com We use Agorapulse to schedule social media posts and monitor + manage comments across Facebook and Instagram.

All Kinds of Hosting: Video Hosting: Vimeo - vimeo.com Cloud-based hosting for videos. This tool is traditionally used by filmmakers. Wistia - wistia.com Cloud-based hosting for videos. This tool is geared more towards marketers and those interested in analytics. For example, Wistia will tell you which parts of your video were re-watched the most.

Website Hosting: Kajabi - kajabi.com All-in-one platform to host online courses, send email marketing campaigns, build landing pages, and design your website. We currently only use the online course hosting feature. SquareSpace - squarespace.com All-in-one website builder. One of the simplest website builder tools out there! I use SquareSpace to host my blog: https://notamodel.tv

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File Sharing Cloud storage: Amazon S3 - aws.amazon.com I use Amazon S3 to store files (i.e. my ebooks) that I can share with subscribers and customers. They can download the files via a link in an email or on a web page. Dropbox - dropbox.com Cloud storage for files. Perfect for collaborating with a virtual team around the world.

Video Conferencing: WebinarJam - webinarjam.com Advanced webinar hosting service. Zoom - zoom.us Video conferencing tool for group coaching calls, client meetings, live webinars, etc.

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CONCLUSION

You’ve Got This! Congratulations! You’re one step closer to scaling your business and becoming Funnel Famous. Funnels are an untapped opportunity and if you act now, you can reap the benefits before this strategy goes mainstream. I guarantee it is the absolute fastest and easiest way to build a successful online business. Everything you need to make it happen is in your hands and it’s up to you to put the information you learned into action! At this point, there is nothing standing in the way of you building your own online empire. I’ve taken you as far as I can with this book, but I’ll be here if you need a hand. In fact. . .

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Let’s Build Funnels Together Want to work together to create your sales funnels? I’m currently looking for a few “dream” clients to join my newest coaching program, Funnel Queen Mastermind. Each member is hand-selected and my team and I will work with you intimately for the next 2 months as we build your business together. If chosen, you’ll receive 6 funnel-building blueprints I’ve personally used to generate over 10 million dollars for my online empire. You’ll also get to meet with me, my team of geniuses, and other badass female funnel queen members on a live call every single week to implement what you’ve learned. Plus, you’ll get direct access to me through a private Slack channel where you’ll share your work, ask questions, and get personalized support! If you want me to show you how to build high-converting funnels from scratch, you can learn how to apply here: https://go.marinadegiovanni.com/funnel-queen

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Let’s Stay Connected Before we part ways, I want to let you know that this book is not the end of our conversation, but the beginning. I invite you to continue the discussion by joining one of the best female entrepreneur communities on the internet. It’s called Self Made Society, and you’ll be able to get all the latest updates on entrepreneurship, social media, and sales and marketing strategies on-demand. Plus, we’ll meet on a live call every other month to “talk shop”! This is for people that want brand-new content delivered every single week as well as ongoing support and accountability at an affordable price. You can visit the website for more details about Self Made Society here: https://go.marinadegiovanni.com/self-made

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You Can Also Find Me Here Finally, if you’d like to say hello on social, here’s some places I usually hang out. . . Instagram: instagram.com/MarinaDeGiovanni Facebook: facebook.com/notamodelbymarinadegiovanni I sincerely want to THANK YOU for spending this time with me and letting me be your guide. I wish you all the success you can dream of. Big Love, !

Marina De Giovanni

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