Grade 8-lesson Plan Propaganda

Republic of the Philippines SAN PABLO COLEGES Department of Education COL. LAURO D. DIZON MEMORIAL NATIONAL HIGH SCHOOL Mavenida St., City of San Pablo, Laguna I.

TARGET COMPETENCIES AND LEARNING OBJECTIVES 1.1. MAIN COMPETENCY 

EN8RC-IIa/b-12.1: Recognize propaganda techniques used in a given text

1.2. LEARNING OBJECTIVES At the end of the one hour learning experience, Grade 8 students should be able to: 1. identify the propaganda techniques through the given sample advertisements; 2. recognize the importance of propaganda techniques through consumerresponse; 3. demonstrate the use of products.

II.

propaganda techniques through promoting local

SUBJECT MATTER 2.1. TOPIC 

Propaganda Techniques

2.2. SOURCES  

Learning Module for English Grade 8 https://marketingwit.com/types-of-propaganda-techniques

2.3.TEACHER’S/LEARNER’S MATERIALS The following are the materials to be utilized in the course of discussion: LEARNING TASKS Engage Explore Explain Elaborate Evaluate

LEARNING MATERIALS Video Clips, LCD Projector Printed Materials and Pen Visual Aids, Printed Picture, Video Clips, LCD Projector Printed Materials Paper and Pen

III.

LEARNING TASKS

TEACHING POINTS

TEACHER’S TASKS

LEARNERS’ TASKS

A. Daily Routine 1. Prayer

Please all stand for our prayer.

(Shiela will prayer.)

2. Greetings

Good morning class!

Good Ivy.

3. Classroom Management

Before you take your seats, I want you to check the alignment of your chairs and pick up the pieces of papers that you can see on the floor.

(The students will arrange their chairs and will pick up the pieces of papers on the floor.)

4. Attendance

Are there any absentees for today?

(The students’ answers may vary.)

B. Review of the Past Lesson

lead

morning

the

Ma’am

I am expecting everyone to be in Yes. their best behavior today and I will be giving stars as rewards for your participation. Do you understand?

Before we proceed to our new (The students will raise lesson, let us first review the lesson their hands to answer.) that we discussed last meeting. What was our lesson last meeting?

(Ma’am Structural Analysis)

Very good! What can you (The student’s answer remember about structural analysis? may vary.) Very well said! When using Prefixes structural analysis, the reader Roots breaks down words into its basic Suffixes parts. What are those parts?

Engage

Before we proceed in discussing the lesson, I will be playing some video clips first. I want you to watch them attentively and observe what the videos are all about. Is it . clear? Yes, Ma’am. (The video clips will be flashed on (The students will watch the screen.) the video clips.)

Explore

Try to identify what those video Ma’am, those clips are. commercials.

are

Now that you have watched the (The students will recall video clips, try to recall your their observations on their observations. own.)

Your first task is a group work. For Groups 1-4, you will give your reaction regarding the clips you have watched. For Groups 5-8, what do you think is the purpose of the videos you have watched? You will write your answers on a piece of paper. You will be given 5 minutes to brainstorm. Choose a representative to present your answers. Is it clear? Yes.

You can now form your groups.

(The students will now brainstorm to answer their first activity.)

Time is up! You may now go back to your proper seats. Let’s have the presentation of your works.

It is an excellent start for all of us. Give yourselves a round of applause for a job well done.

Explain 1. Pre-Discussion

How did you come up with those (The students answers answers? may vary.) What similarities did you notice Ma’am different products from the video clips I played? are shown in the clips. Very good! Based on the activity, what do you think is our topic for today? Definitely, it has something to do

Ma’am, I think it is about advertisements.

with advertisements. Today we are going to talk about Propaganda Techniques. 2. During Discussion

Can you read what are Propaganda Propaganda techniques is Techniques? a set of messages intended to influence opinions of the masses. Instead of telling people the truth, propaganda aims at manipulation of ideas to influence a large number of people. Propaganda is related to advertising, where it is about promoting a product. Okay, that is what propaganda techniques all about. Today, we are going to discuss the first four techniques of propaganda. 1. Bandwagon

(The students will read the meaning of bandwagon.) Bandwagon aims at persuading people to do a certain thing because many people are doing it. This encourages people to take the same course of action.

I will show you another video clip then tell me what part of the video agrees with the technique, (The students will watch bandwagon. the video.) That advertisement is an example Ma’am, many people are of a bandwagon. Why do you think drinking the same soft so? drinks which is coca-cola. I have here another example.

This is a print ad of Head and Shoulders. Which part proves that this uses a bandwagon technique? Ma’am, it is The World’s No. 1 Anti-Dandruff Shampoo.

(The students will read the meaning of testimonial.)

2. Testimonial

This propaganda technique uses words of an expert or a famous person to promote a particular idea. (The teacher will play another (The students will watch video clip for the example.) the video.) What do you think is the indicator Ma’am, Jodi Sta. Maria is which proves that it is a in the commercial. testimonial? Good answer. What indicator did you notice?

other Ma’am she claims that the product helps in killing the germs and it keeps the gums healthy.

Very good. What about on the next example? (The teacher will play another Ma’am the girl has a dark video clip as the second example.) underarms then when she started using the product, it lightens. Excellent! Is bandwagon testimonial clear to you?

and Yes.

3. Transfer

(The students will read the meaning of transfer.) In this technique, qualities of a well-known person are associated with a product to promote it.

(The teacher will play a video clip (The students will watch as an example for transfer.) the video.) What do you think is the Ma’am, both are sharp similarities of the endorser to the shooter. product?

(The teacher will play a video clip as another example for transfer.) What are the qualities that you can find from both endorser and Ma’am both are beautiful. product?

4. Glittering Generalities

(The students will read the meaning of glittering generalities.) These are vague statements that will connect with the audience’s beliefs and values. Slogans make great examples.

(The teacher will play a video clip Ma’am, as an example for glittering beautiful. generalities.)

strong

What is the line there which (The student’s expresses beliefs? may vary.)

is

answer

Very well. Any questions regarding our topic for today?

3. Post-Discussion Again, what are the first four Bandwagon propaganda techniques? Testimonial Transfer Glittering Generalities As a consumer, who buys goods (The student’s answers and other products, what do you may vary.) think is the importance of knowing propaganda techniques?

Elaborate

Group Activity:

(The students will listen attentively.)

(The group presentation Group 1 and Group 2: You will make a short SKIT as an may vary.) advertisement using the technique BANDWAGON. Group 1 will use buko juice as their product while group 2 will use buko pie. (The group presentation Group 3 and 4: You will make a short SPEECH or may vary.) a testimony using the technique TESTIMONIAL. Group 3 will use virgin coconut oil as their product and Nadine Lustre as the endorser while Group 4 will use Kojie San as their product and Julia Barreto as

their endorser. (The group presentation Group 5 and Group 6: You will make a print may vary.) advertisement with a tag line using the technique GLITTERING GENERALITIES. Group 5 will use purple yum ‘’ube’’ of Tikiw as their product while Group 6 will use footwear of Liliw as their product. Group 7 and Group 8: You will make a print advertisement using the technique TRANSFER. Choose an endorser or a well-known person who has a quality with the products that you will use. Group 7 will promote fresh tilapia while Group 8 will promote fresh tamarind. You will be given 10 minutes to (The students will form plan your presentation. You may their groups once again to now go to your groups. plan for their activity.) Time is up! Let’s have your (The group presentation presentation. may vary.) Since each group has the same task with another group, let’s see who did it better. We’ll have a votation. Leaders ask your group mates for their choice and raise your hand once the group of your choice was Yes. called. Is it clear? (The groups will vote for their chosen winners.)

Congratulations to the winning groups! Congratulations everyone for a job well done! Give yourselves a round of applause. Evaluate

Quiz Identify the correct propaganda technique used in the statements. Choose among bandwagon, transfer, testimonial and glittering generalities. Write your answer on the space provided before each number. ____1. Nadine Lustre promoting BYS Lustrous Collection. ____2. Pepsi commercial which has

a tag line ‘’The Choice of the Generation’’. ____3. Sarah Geronimo have a long black silky hair so she uses Sunsilk. ____4. Yassi Pressman testify that she got her healthy white skin through using Silka. ____5. In a commercial of a certain facial wash, it uses assertion ‘’Philippines’ No. 1 Skin Care Product’’. ____6. Find Magic in Enchanted Kingdom ____7. Gatorade always win. ____8. On the commercial, you see that one person takes out his Oppo F7 phone, another person does until everyone has their phones out to capture the event. ____9. James Reid promotes Milo because he wants his fans to buy it. ____10. Tender Juicy Hotdog’s ‘’Kids Can Tell’’

Agreement Look for the other propaganda techniques and give two examples for each. Write it on your notebook.

Prepared by: Munda, Ivy Grace C.