LP|HR
MARKETING
CAREER TEMPLATES
•
2014
LPHR
LPHR.CO
LPHR
2014
Inside ADVERTISING MANAGER Cover Letter // Resume
MARKETING ASSISTANT Cover Letter // Resume
CREATIVE DIRECTOR Cover Letter // Resume
SOCIAL MEDIA ASSOCIATE Cover Letter // Resume
DIGITAL CONTENT Cover Letter // Resume
WRITER Cover Letter // Resume
EVENTS MANAGER Cover Letter // Resume
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2014
LPHR
LPHR.CO
LP|HR
ADVERTISING MGR.
COVER LETTER + RESUME
•
2014
LPHR
LPHR.CO
JANE L. DOE 123 Main Street, Washington, DC 20001 | 212.555.4321 |
[email protected] Thursday, June 6, 2013 To Whom It May Concern: I am writing to indicate my interest in the position of Advertising Manager. Organizations need strong sales leaders to accelerate local multi‐media advertising growth through a blend of traditional media and digital products. I am a great leader internally, but also someone who is community minded and can be a good representative of the business outside the office. My experience includes achievements of company revenue and profitability goals through the direction of the sales department. I’ve managed my own client list as well as managed customer flow for a sales team. My roles have provided me with the experience necessary to provide management teams with timely performance markers for their teams and help set the example for the team with organizational, selling and closing skills. I’ve held responsibilities for new business development, contributed with creativity and innovation to generate profitable revenue growth through banner advertising, SEO programs, behavioral, geo and demo targeting, display and preprint advertising and more. My expertise comes in partnering with sales executives on how to build and execute action plans for themselves, as well as effective marketing plans for their clients. I’m passionate about what I do and motivated by a challenge. I’m currently looking for the next step in my career and I invite you to consider me for this opportunity. Enclosed, please find my resume highlighting my skills, experience and education, for your immediate review. I believe my qualifications make me a great candidate for this position and I’m excited for the opportunity to add value to your business. I look forward to connecting with you soon. Thank you. Sincerely, Jane L. Doe Enclosures
JANE L. DOE 123 Main Street, Washington, DC 20001 | 212.555.4321 |
[email protected] EXECUTIVE SUMMARY Accomplished marketing and communications professional with experience in all aspects of media planning, media buying, campaign & brand management and internal communications. Innovative, conscientious and creative professional with expertise in executing high‐level internal communication and leadership initiatives, event planning and management and comprehensive research and data analysis. Skilled writer and editor with the ability to work independently or collaboratively to accomplish goals and exceed expectations EDUCATION BA – Communications – New York University, New York, NY – May 2000 / GPA 3.8 MA – English – Princeton University, Princeton, NJ – July 2006 / GPA 3.9 SKILLS Media Planning | Buying | Corporate Communication | Campaign Management Project Management | Analytics | Interactive Marketing PROFESSIONAL EXPERIENCE Advertising Manager – The Container Store, Washington, DC / January 2008 ‐ Present Media Planning & Buying Managed $6m advertising budget for a $79M organization with 9 locations Negotiated contracts for TV and print advertising, including 15% added value goal Analyzed all spend weekly and made adjustments to media buy on an ongoing basis Supervised production of all creative – TV, preprints, ROP, direct mail, and internet display ads & provided traffic instructions to media partners Managed pay‐per‐click and display advertising campaigns Corporate Communications Conceptualized, designed and built corporate intranet and managed ongoing maintenance and development Converted existing company newsletter from bi‐monthly print format to monthly e‐newsletter Developed standard operating procedures & implemented consistent formatting for all company documents Reporting & Analytics Developed comprehensive ROI dashboard Analyzed and made marketing recommendations based on percentage of financed sales and advertising metrics such as cost per opportunity, revenue per opportunity and cost per transaction Public Relations Developed corporate community service initiative, and successfully planned and executed community outreach events. Wrote press releases and worked with local media to generate awareness of community projects and new store openings Relationship Management Built, developed and managed vendor partnerships Performed quarterly review of all media vendor partnerships to continually drive down costs Marketing Communications Manager – Northrop Grumman, Washington, DC / April 2007 – January 2008 Accountable for budget control of US events Created quarterly event plan for four distinct lines of business
Planned and executed successful Customer Appreciation events – responsible for all pre and post‐event promotional activities, and accountable for all post‐event ROI measurement, tracking and reporting 9th Annual Customer Appreciation Golf Tournament at the TPC at Jasna Polana, Princeton, NJ Casino Night at Navy Pier, Chicago, IL ‐ Ran a casino night for 100 customers and prospects Managed all aspects of lead generation events, including logistics, positioning – approximately twelve tradeshows annually across lines of business Budget, booth design, giveaways, logistics, vendor management, and exhibit staffing Responsible for generating post‐show reports on cost per lead and ROI, and recommendations Lead Generation campaign management Responsible for tracking and monitoring all incoming leads across channels Created user‐friendly reporting template for capturing and measuring campaign spend and ROI Ran weekly campaign update meetings, reported results to high‐level and sales & marketing executives Facilitated product training and managed call monitoring for campaigns Production Managed and nurtured successful working relationships with printers and premium vendors Maintained inventory and tracked departmental usage of collateral and premiums Marketing Associate – John Wiley and Sons, Hoboken, NJ / June 2006 – April 2007 Campaign Management Managed integrated campaigns, including online and print push marketing from concept through completion, including post‐campaign reporting and analysis Reduced the direct marketing budget 181k by targeting and streamlining strategy Increased online reach of target audience to 60% and a 25% growth of optin subscriber list Branding Able to effectively communicate corporate identity via design and execution of marketing plans, distribution of press releases, and development of creative marketing collateral Designed letterhead and business cards Worked with web teams locally and overseas to ensure consistent online brand representation Email Marketing/Copywriting Rebuilt the existing email marketing program Put out RFP and selected a vendor, and developed goals for click‐through rate and opt‐in list growth Skilled writer with experience writing for a variety of audiences and publication types Tradeshow/Event Management Expertly managed all aspects of event planning, including booth design, product selection, and display & provided professional, enthusiastic and results‐driven on‐site staffing and merchandising Managed post‐show follow up, including detailed reporting on booth traffic, sales, visibility, promotional activities, and ROI Marketing Administrator ‐ Introtrieve, Wilton, CT / July 2004 – June 2006 Planned and managed on and off‐site corporate functions and meetings, including company Christmas Party and Chinese Auction, internationally‐themed holiday parties, meetings with major retail clients and partners, and tradeshows Revised existing website and collaborated on design and layout of new website Updated existing promotional literature and created new collateral to support overall corporate identity Created literature portfolios for Investor presentations Developed training binders for sales seminars & maintained literature library for in‐house sales team COMPUTER EXPERTISE (IN ADDITION TO HIGH PROFICIENCY IN MS OFFICE SUITE – WORD, EXCEL, PPT, PUB) Email Service Providers ExactTarget and SubscriberMail Adobe CS (InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver)
LP|HR
CREATIVE DIR.
COVER LETTER + RESUME
•
2014
LPHR
LPHR.CO
Jennifer Young 123 Main Avenue | New Orleans, LA 70112 | 504.555.1234 |
[email protected]
Friday, June 07, 2013
Hello, Top agencies need strong, creative talent on their side to deliver a vast array of work across a multitude of mediums. As an Art Director, I’ve had solid success directing and implementing a broad range of revenuegenerating design projects, from conception to launch. Throughout my experience, I’ve served as a proven leader, who is able to manage and mentor others on the team.
Driven by the challenge to create and execute ideas, I bring both the passion and talent to brand development that inspires clients to push the envelope. I’m well-versed in delivering results in a fast paced environment and certain that I can contribute this level of performance to your team. Fluent in bridging the gaps between people, ideas and creation, I’d like to invite you to consider me for an Art Director position within your organization.
This role requires excellent communication skills, clear vision and a strong work ethic, all of which I embody in my leadership abilities. My ambition and desire to succeed in furthering my career in the creative fields give me confidence that I can exceed your expectations.
Enclosed, please find a resume that highlights my background and credentials. I am 100% willing to relocate and will follow up with you to answer any preliminary questions you may have. In the meantime, you may contact me at (504) 555‐1234 to schedule an interview or discuss my interest in this position. I’m excited for the opportunity to add value to your business and client relations. Thank you kindly for your time and consideration. I look forward to connecting and exploring an opportunity with you further soon. Sincerely,
Jennifer Young Enclosures
Jennifer Young 123 Main Avenue | New Orleans, LA 70112 | 504.555.1234 |
[email protected]
SUMMARY Leverages strategic vision, business acumen, artistic talent and scientific background to deliver high‐impact marketing, creative production, print‐design and ecommerce projects. Solid success directing and implementing broad range of revenue‐generating design projects, from conception to launch. Readily translate business requirements into effective advertising campaigns. Partner cross‐functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements. Intuitively adapt to new technology and innovative processes while ensuring compliance with client standards.
SKILLS Cutting Edge Creative Direction | Creative Writing | Art Direction | Conceptual Art | Storyboarding | Project Management Cross‐Functional Partnering | Revenue Generation | Exceptional Interpersonal Communication | Client Service | Research Innovation | Advertising | Promotional | Marketing | Branding | Corporate Identity | Print | Publishing | Broadcasting
COLLECTIONS Deeper Than Cotton Art Show I | The Loft | New Orleans, LA Deeper Than Cotton II Art Show | Apple Bottoms Flagship Showroom | New Orleans, LA The Museum of UnCut Funk | New Orleans, LA
EXPERIENCE Art Director | Creative Design | Video Production ‐ BMW / 2013 “Time for BMW” Video Link Founder | Creative Direction | Design ‐ Start Your Path / 2013 Provide visual paths, progressive learning trackers and objective driven, personalized and goal oriented benchmarks for students and professionals Creator and continuous improvement of a platform that’s design and infrastructure correlates with organizational skill support, learning tools, customization materials for motivation and focus and styled around individual growth, professionally or personally Art Director | Creative Design ‐ Josh Mitchell / 2013 Advertising Executive | Creative Writing ‐ “The Retirement Plan” / 2013 Co‐wrote script in its entirety with development of story concept and treatment Advertisement Production ‐ “Apple Bottoms 10th Anniversary Campaign” / 2013 Full scope development and production of print advertisement campaign Comic Book Publication ‐ “Brice Billion” / 2012 Creation to fruition production of Comic Book, from concept to publication of story plot, characters, settings, plot. Art Producer ‐ Solo Exhibitions, New Orleans, LA / 2012 Solely responsible for creation and development of concept that results in production of several art shows displaying creative talents and works of art Management of all aspects and throughputs including productivity, workflow, promotional material, product and package design and production assets including collaboration directly with distributors, clients and vendors on all communications to ensure meticulous execution and production Art Curator ‐ Milavec Hakimi Gallery, New Orleans, LA / 2011 – 2012 Strategic Planning, Collaborative Communications, Programming, Implementation and Management of
Museum’s activities and special audience outreach program Design, create and coordinate concepts of production and publication through research, recommendations, planning and organizing tactful acquisitions, storage and exhibitions of art collections
Producer | Founding Member ‐ Perfect Time Inc. New Orleans, LA / 2010 – 2012
Conduit of creativity across many art platforms including photography, graphic design, sculpture, music, film and overall visual interpretation of a vast array of artistic expression
WRITE UPS Featured Speaker and Presenter | Association for Equality and Excellence (AEEE) “Addiction to Hopelessness” Conference February 2013 | Brochure Link Interview with Eliza Gales I Article Link Accolades from the Musuem of UnCut Funk | Article Link Interview with The Arts and Entertainment Magazine (TAEM) | The Eerie Digest | Article Link Article Write Up for Deeper Than Cotton II | Miz Hollywood by Special Correspondent Eric Bello | Article Link Feature in WireImage with Daisha | Apple Bottoms Showroom | Link YIF Feature for Deeper Than Cotton | Link Artist Feature by Mike Haberfelner | Article Link Article in The Ground Magazine | Article Link Designer and Director | Wickid Pissa Publicity
VARIOUS POSITIONS HELD IN OTHER INDUSTIRES Medical Technologist | Supervisor | F.I.S.H. Bioreference Laboratories, New Orleans, LA / 2007 – Present Research Associate |Automation Laboratory Specialist ‐ Merck, New Orleans, LA / 2005 ‐ 2007
EDUCATION & AFFILIATIONS
Louisiana State University, BACHELOR OF SCIENCE (BS), May 2005 | Major: Biology, Pre‐Med Emphasis Memberships Creative Leadership Academy (CLA) | Languages English, Spanish Association for Equality and Excellence in Education, Member | Presenter Curricular | Basketball | Team Captain High School, College | Active Player
TECHNICAL PROFICIENCY Mac OS X | Windows 2000+/XP/Vista | Tools: Adobe Creative Suite 6 | Creative Cloud | Adobe Muse | BusinessCatalyst Photoshop | Illustrator | Fireworks | LightRoom | InDesign | Digital Publishing Suite | StoryBoard | Bridge | Adobe Acrobat | Microsoft Office | Microsoft Word | Microsoft Excel | Microsoft PowerPoint | Microsoft Outlook | Microsoft Publisher | Microsoft 365 | Microsoft Project | Microsoft CRM Dynamics | Microsoft SharePoint | Cloud Computing Remote Desktop | Virtual Office | VPN | VOIP | Hardware/Software | Smart Phone Technology | Applications REFERENCES OR ADDITIONAL WORKS AVAILABLE THANK YOU.
LP|HR
DIGITAL CONTENT COVER LETTER + RESUME
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2014
LPHR
LPHR.CO
Daniel Jackson
123 Main Avenue | Columbus, OH 43017 | 614.555.1234 |
[email protected]
Friday, June 07, 2013
To Whom It May Concern:
This letter is to express my interest in the Senior Digital Content Developer position you have advertised online. The qualifications and skills that you are looking for are closely aligned with my own. I take great pride in this field of work, particularly its contribution to the efficiency, brand, message and overall success of an organization. I’m a results‐oriented marketing and technology professional, with a track record of effectively implementing complex digital strategies in deadline‐driven environments. Throughout my career and professional training, I have become fully equipped in the following areas: • Consumer/Dealer Site Content Management Process • Web Development Partner Onboarding • Consumer and Dealer Web Application Integration • Core Web Application Development Management • Consumer Web Services Development Management • Web Application Version and Continuous Integration Management • Release Management • Web Application Architecture • Consumer Business Intelligence Platform Integration • Web Analytics Technology • Web Site Performance and Quality Assurance Enclosed, please find my resume for your review with particular details regarding my qualifications and background. I welcome the opportunity to connect with you and will follow up promptly to answer any preliminary questions you may have. I would also appreciate a personal interview to discuss the ways in which my background and expertise could assist you in accomplishing your goals.
I welcome the opportunity to connect with you and will follow up promptly to answer any preliminary questions you may have. In the meantime, you may contact me anytime (614) 555‐1234. Thank you kindly for your time and consideration.
I look forward to hearing from you soon! Thank You. Sincerely, Daniel Jackson Enclosure
Daniel Jackson 123 Main Avenue | Columbus, OH 43017 | 614.555.1234 |
[email protected]
SUMMARY Fascinated by continuous, rapid improvements to delivering digital content and commits to ongoing learning of technologies in order to integrate value and edge into all aspects of Project Management. Translates complex language and ideas into useful and visually appealing, digital, audience‐focused formats. Familiar with social media strategy, socialization of online content and making recommendations for the effective use of existing and future platforms. Demonstrates significant experience producing outstanding websites and digital projects across multiple delivery platforms including CRMs, Customer Care Solutions, PCs, Macs, Mobile iOs, Android and Tablets. SKILLS Strategy Development | Complex Project Management | Cloud Computing Integration | Presentation | Analytics | Content Development | Change Management | Key Account Management | Agile Methodology | PHP Development | Process Assessments Technology Infrastructure | Digital Delivery | Asset Management (Digital) | Application Development | Gap Analysis | ROI COMPUTER SKILLS CMS | Microsoft SharePoint | HTML | CSS | Photoshop | Illustrator | Flash | Dreamweaver | Intranet Securities | e‐ Marketing | Hoosuite Enterprise | Eloqua | Convio | Exact Target | SproutSocial | Google AdWorkds | Social Media | MS Office (Word, Excel, PowerPoint, Outlook & Publisher) | Windows 8 | Mac | iOs | Android | Digital Publishing EXPERIENCE Digital Content Developer – Progressive Corp, Columbus, OH / August 2009 – Present Develops and implements standards used in building and maintaining the Website Works with departments to help define requirements for web content display and layout Sets up web applications and designs custom web parts and interactive web forms Builds complex workflow web reporting, dashboards, and other complex programs and solutions Cultivates, edits, and maintains the website, including uploading and testing content Reviews and installs all major changes and additions to the website format and organization on the web server Manages client needs and expectations, including reviewing and monitoring website proposals, determining customer needs, managing development of website content, function, organization and documentation plans Digital Associate – NetJets Inc., Columbus, OH / November 2005 – August 2009 Reviews, monitors, collects and reports analytics for organizational E‐mail marketing efforts Contributes to and participates in tasks and special projects as assigned by the Director, Digital Responsible for managing various social media channels such as twitter handles via Hootsuite Enterprise Maintains integrity of mailing lists Manages production and relationships with third party vendors Engage with creative side of the business and managed digital content projects, ensuring all spec outputs to be in alignment with the organization’s brand brief Develop an excellent understanding of web production, including techniques and process for scoping, managing and producing websites with optimized functionality Built a proven track record in coordinating and directing creative/technical teams in a detail‐oriented, deadline‐ driven production environment EDUCATION & AFFILIATIONS
OHIO STATE, BACHELOR OF SCIENCE | Major: Business Management Certified: Adobe Creative Suite Trainer Member: Society for Digital Content Developers
LP|HR
EVENTS MGR.
COVER LETTER + RESUME
•
2014
LPHR
LPHR.CO
Sarah Loel
123 Main Avenue | Los Angeles, CA 90209 | 310.555.1234 |
[email protected]
Sunday, June 09, 2013
Hello! Top organizations, like yours, need strong leadership partners on their side. Ones proven capable of injecting high‐ energy events into its business networks to meet ever‐changing needs. Ones, like me, who are excited about opportunities to contribute this level of performance, excitement and return on investment to your team. I am a dynamic, results‐driven marketing, events and communications professional who specializes in marketing strategy development, project management, event planning and execution, internal and external communications and public relations. My career experience has provided me with extensive knowledge of event planning and corporate environment. I’ve mastered the art of efficient time management and multi‐ tasking, while maintaining quality standards for detail and high performance under pressure situations. My work ethic is one of a self‐starter. I practice hands‐on staff management and utilize excellent interpersonal skills to drive results. Some my accomplishments and qualifications include: Led all phases of strategic planning and execution of major events to ensure superior service and cultivated relationships Drove event marketing campaigns and initiatives for the executive customers for a national team Maximize event delivery and impact in order to achieve goals for non‐profit and for profit entities Works independently or in a team setting and deliver improvement in productivity and quality under time constrained projects Customer focused and resourceful in gaining clientele in order to increase, repeat and /or obtain business. Enclosed, please find my resume for your review. I am actively pursuing a role with a cutting‐ edge company that’s interested in enhancing the dynamic of its events strategy and innovative communication mediums. I welcome the opportunity to connect with you and will follow up promptly to answer any preliminary questions you may have. In the meantime, you may contact me anytime (310) 555‐1234. Thank you kindly for your time and consideration. I look forward to meeting with you soon! Thank You. Sincerely, Sarah Loel Enclosure
Sarah Loel 123 Main Avenue | Los Angeles, CA 90209 | 310.555.1234 |
[email protected]
SUMMARY Passionate, versatile, and ambitious young professional with charisma, a positive business support performance track record, and proven success in the meticulous execution of highly planned [produced] events across the financial services, media, and entertainment industries. With 8+ years professional experience in Project Management, Event Management and Analyst / Administrative Business Support roles; developed key technical / analytical business skills, and acquired advanced knowledge in the design, organization, and management of social, corporate, charity, and large‐scale produced events.
EDUCATION & AFFILIATIONS
UCLA, Bachelor of Arts Degree | Communications Management, Concentration: Public Relations Volunteer, Habitat for Humanity | Languages: Fluent in Armenian; Basic French and Italian Member, American Psychological Association (APA); Modern Language Association (MLA)
EXPERIENCE Senior Events Manager – FACES for Cures Foundation, Los Angeles, CA / August 2010 – Present
Manage all aspects of the FACES Gala silent (300+ lots) and live (11 lots) auctions $5.3 million raised at the 2012 Gala; $670,000 in the silent and live auctions Introduced BidPal technology to silent auction; cut reporting time by 75% and increased revenue $20,000 YOY Grew FACESforward peer‐to‐peer online fundraising campaign: raised $100,000 in 2012, 20% increase YOY Web strategy and webmaster for the FACES website; Designed new layout for website (launch: December 2011) Redesign branding for FACES logo and developed new branding initiatives with in‐house graphic designer Coordinate all Third Party Fundraiser events ($230,000 raised) by managing donation pages, goals and reports Create, design and implement monthly e‐newsletter insight; Redesigned annual newsletter, 14,000 distribution Develop public relations and communications for FACES to be premier epilepsy web resource Reinstate and manage social networking sites: FACES Facebook page; FACES Twitter page Collaborate with a volunteer to have an important inventory of art work donated to the Epilepsy Center Implement internship program and liaised with prominent private high school to begin event volunteer pool
Campaign and Events Supervisor – Cure Society, Los Angeles, CA / November 2002 – July 2010
Developed a comprehensive strategic plan for LTN, including specific budget, timeline, logistics, volunteer activities and recruitment, marketing and sponsorship components Managed a complete sponsorship program to secure media, material, in‐kind and cash sponsorships through a coordinated plan including proposal development, prospect identification, cultivation, retention and recognition Lead role in corporate development securing corporate partnerships for Special Events department Supervised and trained campaign and support staff, volunteers and interns in the delivery of the LTN campaign Identified target audiences and built appropriate marketing and monitoring strategies to successfully recruit, acknowledge, and retain walk donors/participants Developed and coordinated promotional activities to ensure the success of the walk and to enhance public awareness of LLS and its mission; Compose ExactTarget emails to database of 7,000+ volunteers
Sales and Event Coordinator – Pearl Corp, Los Angeles, CA / November 2000 – October 2002
Developed and cultivated strong client relationships through tradeshows, networking and discovery meetings Managed entire sales process from account setup, consignment/invoice, fulfillment, and billing Led trade show sales through the creation of new design concepts; Generated pricing systems for major accounts Managed supply chain and quality assurance of fine quality cultured pearls, including procurement of raw materials, oversight of shipping and logistics, and finished‐goods; Liaised with vendors and designers overseas Increased market penetration and customer‐base through online promotional tools and advertising Improved order processing to an average maximum two‐day turnaround, and incorporated digital technology to expedite the order process in keeping abreast of past, current, and future industry trends through research
SKILLS Event Planning, Communication, Reliability, Copywriting, Editing, Change Management, Flexibility, Adaptability
COMPUTER SKILLS
SEO; HTML; PC & MAC systems; Microsoft Office Suite; Drupal; Blackbaud/Kintera, MS Office (Word, Excel, PowerPoint, Outlook)
LP|HR
MARKETING ASST. CAREER TEMPLATES
•
2014
LPHR
LPHR.CO
Anthony Clark 123 Main Avenue | Austin, TX 78724 | 512.555.1234 |
[email protected]
Friday, June 07, 2013
To Whom It May Concern:
In today’s highly competitive and fast‐paced workforce, organizations need strong and high‐energy leadership to meet ever‐changing business development goals. I am certain I can contribute this level of performance to your team, and I invite you to consider me for a Marketing Professional position within your organization.
This position requires excellent communication skills and a strong work ethic, both of which I possess. I am an entry‐level professional that is initiative driven and I have a passion to continue to further develop my marketing career. My ambition and desire to succeed give me confidence that I can exceed your expectations.
My resume is enclosed for your review. I will follow up with you to answer any preliminary questions you may have. In the meantime, you may contact me at (512) 555‐4321 to schedule an interview or discuss my interest in this position. I look forward to hearing from you soon. Thank you kindly for your time and consideration. Sincerely,
Matthew J. Robertson Enclosure
Anthony Clark 123 Main Avenue | Austin, TX 78724 | 512.555.1234 |
[email protected] SUMMARY Highly creative and results‐driven marketing professional with entrepreneurial passion, drive and vision. Experience in providing support to marketing functions that generate revenue including direct mail marketing, high end event planning, donor development, strategic planning, program development, and full cycle fundraising and resource development. Unique, initial experience in sports, marketing, non‐profit, medical, foundation, university and educational organizations, events and programs. Outgoing and articulate communicator with advanced interpersonal and problem solving skills. Exceptional learner that quickly overcomes challenges, while passionate about continually developing professionally and personally. Proven ability to produce results in a fast‐paced environment with critical deadlines. Thrives in an opportunity to work well independently as well as collaborate within a team environment.
EDUCATION, AFFILIATIONS & AWARDS
University of Texas, Austin, TX: BACHELORS OF SCIENCE, May 2012 (GPA 3.25) Major: Sports Management and Marketing University of Sydney‐Technology, SYDNEY, AUSTRALIA, Winter 2009 Sigma Alpha Epsilon, ACTIVE MEMBER National Marrow Donor Program, MEMBER, Spring 2011 UD Football Research Group, RECORD BREAKING PARTICIPANT, Spring 2011 Heroes and Cool Kids Program, NOMINATED PARTICIPANT, Academic and Athletic Excellence Most Inspirational and Courageous Athlete Award, GREATER AUSTIN COUNTY YMCA, 2008
SKILLS Relationship Building, Marketing Life Cycle Coordination, Interpersonal Communications, Detail Oriented, Fundraising Outreach, Donor Development, Event Planning Management and Evaluation, Organizational Skills, Intuitive, Qualitative and Quantitative Processes, Extensive Research Abilities, Promotional Support, Web Content, Customer Service and Administrative Support
EXPERIENCE Marketing Coordinator – Austin University Medical Center Foundation, AUSTIN, TX | June 2012 ‐ Present Foundation that provides funding for more than $100M special/capital projects and raises more than $17M annually to support the vital, diverse programs and services of Austin University Medical Center, a teaching and research hospital that is the largest provider of inpatient and outpatient services in the state of New Jersey, ranked fourth in the nation for admissions. Responsibilities include: Lead and execute outreach strategies, including initiating business development, evaluation performance programs, fundraising and program delivery techniques Event preparation, planning and development including briefings management, pre and post launch activities Utilize technology vehicles that are instrumental in developing corporate relations, donor partnerships, volunteer incentives Identify, evaluate and qualify hundreds of invitees and potential donors to events Conduct prospect research through various platforms including LexisNexis, Wealth Engine, Foundation Search, GuideStar, NOZA Search, Raiser’s Edge and online fundraising periodicals Create and produce high‐impact multimedia presentations to communicate the value and benefits of the Foundation Guest list development, administrative support, board member presentations and reports Qualitative and quantitative research including orientation and training on data integrity management, confidential donor history and reports product Provide support to designing and setting up funding requests including follow‐up systems, stewardship reports with profiled philanthropists, family and corporate foundations and government agencies Build relationships with leading Fortune 500 companies, community based organizations and educational partners Special Events include: Simms Healthy Heart: A Private Event at the Home of Former Giants Quarterback Phil Simms for a Game Plan to Lowering Heart and Cardiovascular Related Disease; Touch Down Fund Annual Luncheon: A partnership with the NY Giants to raise funds for Children, Cardiac Disease and Cancers at the Medical Center
Marketing Assistant, Hockessin Soccer Club (HSC), AUSTIN, TX | Sprint 2012 Provide support to projects related to advertising campaigns that expanded HSC reach into new markets and new customers Coordination assistance to full cycle planning and promotion for new tournaments for over 2,000 athletes in multiple states across the nation Responsible to oversee website content and registration management processes Demonstrate excellence in customer service skills across functions of merchandise sales and customer care inquiries Co‐management of the HSC transition a more competitive and effective Delaware Rush Organization Work together within a team atmosphere to further the success of the corporation Simultaneously manage multiple projects with demanding time constraints Upheld commitment to create continuous value for the benefit of the industry and the consumer Provide support components of business strategy including marketing processes, market need, market size and competition
ACHIEVEMENTS & ACTIVITIES Scotland Exchange Program, 2007‐2008 Selected with eleven other fellow high school students to participate in a Scottish Exchange Program connecting high schools associated the Lockerbie Terrorist Attack Anthony Clark Football Story NBC News Channel 4 Story, Aired November 22, 2007 (Thanksgiving) http://youtu.be/GbuyBtqdfjE WNBC New York News Story Feature, Thanksgiving Day 2007 http://nbctexas.com The Record (TX), Front Page Story, Thanksgiving 2007 http://www.northaustin.com National Marrow Donor Program and Football Research, University of Austin, 2011 Selected by the Director of Football Operations to help run and promote the Annual Bone Marrow Drive Broke the University of Austin All‐Time Record for attracting the most donors for the “Be The Match” Movement Chosen by the Director of Football Operations to research new methods of attracting more students to attend the football games Heroes and Cool Kids Program, Elite Group of Exceptional Individuals Selected by Austin High School and nominated by Co‐Founding Director Bruce Harper (Former NY Jet) to participate in this group and its programs due to achieving academic and athletic excellence Provided mentorship to and helped teach sixth grade students about the dangers of drugs, alcohol and tobacco
COMPUTER SKILLS Expert in Microsoft Office Products including Excel, PowerPoint, Word, and Outlook. Experience with Access and Project; Social Networking, Online Fundraising Platforms, Internet Navigation, 96 wpm typing, Statistical Analysis
LP|HR
SOCIAL MEDIA
COVER LETTER + RESUME
•
2014
LPHR
LPHR.CO
Elizabeth Jackson
123 Main Avenue | Oakland, CA 94601| 510.555.1234 |
[email protected]
Saturday, June 08, 2013
Hello! Top organizations, like yours, need strong communicator on their side. Ones proven capable of injecting high‐ energy into its business messages that ensures consistency in brand communication. Ones, like me, who are excited about opportunities to contribute this level of performance to your team. My background includes 5+ progressive years in Communications, Marketing and Social Media Strategy. I have developed a professional reputation for being a self‐starter who effectively handles multiple projects within a fast paced environment. Check out a summary of my qualifications here: Competent demonstrator of creative engagement within multi‐media platforms Dedicated to making the world a better place through sustainable business practices Passionate about general promotion of a healthy lifestyle Thrives in a dynamic entrepreneurial environment, including working with visionary founder/entrepreneurs Proven track record managing and understanding social media campaigns Communicates extremely well with the ability to speak to the core consumer An excellent writer and copy editor Works well under tight deadlines and unique capacity for managing projects independently I am committed to providing exceptional results across all areas of communication engagement. Enclosed, please find my resume for your review. I am actively pursuing an enterprising role with a forward thinking organization that values providing career development and advancement opportunities for the people they employ. I welcome the opportunity to connect with you and will follow up promptly to answer any preliminary questions you may have. In the meantime, you may contact me anytime (510) 555‐1234. Thank you kindly for your time and consideration. I look forward to meeting with you soon! Thank You. Sincerely, Elizabeth Jackson Enclosure
Elizabeth Jackson 123 Main Avenue | Oakland, CA 94601| 510.555.1234 |
[email protected] SUMMARY Social Media Associated with strong competency for developing measurement plans including test design, data collection, analysis, reporting, and optimization recommendations. Ability to judge and quantify results of advertising/promotional efforts placed on behalf of our clients including tracking and reporting for paid media campaigns and site side analytics. Participates in ongoing client contact and requires excellent presentation, writing and communication skills. Strong interpersonal skills and ability to supervise, mentor and motivate staff to perform at their best, and ability to work across multidisciplinary teams. Comprehensive knowledge of online marketplace and web technologies. Abreast with industry research in terms of multi‐channel tracking, including mobile and social media. Strong experience with tagging approaches allowing data collection for online activity. Demonstrated ability to manage multiple tasks to completion under concurrent, rigorous deadlines in a fast‐paced environment.
EDUCATION & AFFILIATIONS
California College, Degree | Masters in Public Communication (Currently Attending) Merritt University, Bachelor of Arts | Major: Communications Certification, Social Media Marketing Participant, Social Local Community Program
EXPERIENCE Social Media Communications Associate – NutritionU, Oakland, CA / August 2010 – Present
Develops and executes social media strategies that maximize customer engagement and increase company visibility Participates in regular posts, creation and maintenance of new campaigns and monitoring all social media activity Ensures all communications including website, public relations and collateral reflect brand identify Executes various media relations activities (story pitching, media inquiries, monitoring, contact list management, etc.) Manages relationships with external agencies to support online and public relations communications activities Provide writing and editing support for all outbound communication including all promotional materials, website content, newsletter, press releases, etc. Provides additional support to the Marketing Manager in areas such as advertising, special projects, event planning, etc. Supports the Sales Team with brand pitch deck, updating core deck regularly and coordinating custom campaigns as needed
Communications Associate – University Relations, Oakland, CA / May 2002 – July 2010
Plans annual, monthly promotional calendar targeted at end users at 55 client universities across the nation Aligns company programs and marketing plans to be in sync with another and generate a consistent brand message Develops and executes monthly promotional plans coordinating with pricing, marketing, graphics and sales departments Manages marketing fulfillment by creating and customizing a wide range of collateral materials Distributes materials to a 125 person sales force and directly to client organizations Delivery of promotional materials to seamlessly coordinate with client special events Initiates email branding for receiving and responding to marketing inquiry requests, and corresponding with accounts Roll out of a new system that allows for single point of contact for clients and optimal tracking of promotional projects
Public Relations and Social Media Internship – Sony, Oakland, CA / September 2001 – May 2002
Suggested, researched, and wrote weekly internal communications pieces about company events Participated in creation of customer product stories, recent company news, and green (eco‐friendly) tips Tracked social networking websites, Facebook and Twitter, of company and competitors Compiled findings to make recommendations on how to improve the company’s social networking practices Created PowerPoint presentations of Social Media project results and findings for PR and Marketing Management team Edited and contributed content to new press releases
SKILLS Business Development, Multi‐Media Communication, Content Development, Publicity Rollout, Event Planning, Statistical Concepts
COMPUTER SKILLS Social Networks, Digital Communications, MS Office (Word, Excel, PowerPoint, Outlook), Database Marketing DoubleClick, Atlas DMT, MediPlex, Omniture, Webtrends, Coremetrics
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WRITER
COVER LETTER + RESUME
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2014
LPHR
LPHR.CO
Nicole Taylor 123 Main Avenue | Indianapolis, IN 46077 | 317.555.1234 |
[email protected]
Sunday, June 09, 2013
To Whom It May Concern:
In today’s highly competitive and fast‐paced workforce, organizations need strong and high‐energy leadership to meet ever‐changing business development goals. I am certain I can contribute this level of performance to your team, and I invite you to consider me for a Freelance Writer position within your organization.
This position requires excellent communication skills, both written and oral, and a strong work ethic, all of which I possess. I am an entry‐level professional that is initiative driven and I have a passion to continue to further develop my marketing career. My ambition and desire to succeed give me confidence that I can exceed your expectations. A summary of my qualifications is as follows: • Excellent professional verbal, written, and telephone communication skills • Productive and focused to manage variety of duties with tight deadlines • Business etiquette and demeanor with professional image and a smile • Creative illustrator with strong proofreading and writing skills • Organized with attention to detail, accuracy, and neatness • Proficient computer skills, including internet research and MS Office
My resume is enclosed for your review. I will follow up with you to answer any preliminary questions you may have. In the meantime, you may contact me at (317) 555‐4321 to schedule an interview or discuss my interest in this position. I look forward to hearing from you soon. Thank you kindly for your time and consideration. Sincerely,
Nicole Taylor Enclosure
Nicole Taylor 123 Main Avenue | Indianapolis, IN 46077 | 317.555.1234 |
[email protected]
SUMMARY Award Winning Writer, poet and communicator, specifically in regards to Native American issues/issues facing indigenous people. Academic honors in English Literature, Philosophy and Journalism. Excellent communicator, passionate about my community, a bridge builder, hard worker, integrity driven, articulate and composed of a positive attitude that drives me in all I do. EDUCATION & AFFILIATIONS
INDIANA STATE UNIVERSITY, MASTER OF ARTS | Concentration: English INDIANA STATE UNIVERSITY, BACHELOR OF ARTS | Major: Journalism Communications Certified: Blogging for Change Counselor Member: Society for Creative Writers CONTENT
Web‐based/Online Documentation, User Manuals, Training Manuals (Procedure Manual), Context Sensitive Help, Quick Reference Guides/Job Aids, Process Flows, Operation and Maintenance Manuals, Requirement Specifications, Design Specifications, Release Notes, Flowcharts, Products/Services Spec Sheets, Policies, Standard Operating Procedures EXPERIENCE Writer | Blogger – Coalition Corp, Indianapolis, IN / August 2009 – Present
Writing/reporting, casework, counseling, effective listening, empathy Write blog posts on issues relating to social justice, writing prompts, and the arts Write posts for Changing Lives blog about inspiring stories of survival and the work of local charitable foundations Process documents from clients affected by local disasters, assist caseworker in helping clients receive resources such as housing referrals from partnering organizations
Professional Writer – Written Word, Indianapolis, IN / November 2005 – August 2009
Compose ordered fiction/nonfiction literary material i.e. ‐letters, reports, proposals, forms, marketing documents Proofread and edit all referenced written materials Process client accounts accurately and efficiently to satisfy clients Protect client's value by keeping information confidential
Freelance Writer – Indi Ink, Indianapolis, IN / November 2005 – August 2009
Award Winning Writer for various publications Write colorful and enthusiastic articles on topics in the Arts and Entertainment field SKILLS
Verbal, Written and Telephone Communication Skills, Productivity, Focus, Tight Deadlines, Business Etiquette, Demeanor, Illustrator, Proofreading, Writing, Organization, Detail, Accuracy, Neatness, Reporting, Casework, Counseling, Job Development, Grammar, Language, Social Media Communications COMPUTER SKILLS CMS | Microsoft SharePoint | HTML | CSS | Photoshop | Illustrator | Flash | Dreamweaver | Intranet Securities MS Office (Word, Excel, PowerPoint, Outlook & Publisher) | Windows 8 | Mac | iOs | Android | Digital Publishing
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