Marketing Mcq First Chapter.

jspm Rajarshi Shahu School of Business studies Narhe Subject: BOM

Question A B C D Answer

________ reflects the perceived benefits and costs to customers. Loyalty Satisfaction Value Expectations C

Question

For each target market, the firm develops a ________. The offering is positioned in the minds of the target buyers as delivering some central benefit(s). value offering niche offering market offering segment offering C

A B C D Answer

Question

________ can be seen as the development, design, and implementation of marketing programs, processes, and activities that recognizes the breadth and interdependencies of their effects.

A B C D Answer

Niche marketing Holistic marketing Relationship marketing Supply-chain marketing B

Question

________ includes all the actual and potential rival offerings and substitutes that a buyer might consider. Competition The product offering A value proposition The supply chain A

A B C D Answer

Question

________ marketing has the aim of building mutually satisfying long-term relations with key partie such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.

A B C D Answer

Holistic Demand-based Direct Relationship D

Question A B C D Answer

Companies who form a ________ collect information on each customer's past transactions, demographics, psychographics, and media and distribution preferences. sales network holistic union marketing network supply-chain network C

Question

David Packard of Hewlett-Packard once said, "Marketing is far too important to leave to ________

A B C D Answer

the advertising boys uninformed managers novices the marketing department D

Question

During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________. target markets primary markets tertiary markets demographic markets A

A B C D Answer

Question

If a marketer decides to use warehouses, transportation companies, banks, and insurance companies to facilitate transactions with potential buyers, the marketer is using what is called a ________.

A B C D Answer

service channel distribution channel brand channel relationship channel A

Question A B C D Answer

Marketing is not a department so much as a ________. company orientation philosophy function branch of management A

Question A B C D Answer

Which of the following is NOT included in Boden's 7P marketing mix? People Process Planning Physical evidence C

Question A B C D Answer

According to Robert Lauterborn which of the sellers 4 Ps corresponds to customer cost? Product Price Place Promotion B

Question A B C

In marketing the term traders refers to Group of sellers Group of buyers Group of of buyers & sellers

D Answer

Physical place A

Question A B C D Answer

If performance meets consumer expectations, the consumer is ________. delighted satisfied disappointed surprised B

Question A B C D Answer

In _______ consumer ranks brands and forms purchase intentions alternative evaluation Purchase decision Post purchase decision Need recognition A

Question A B C D Answer

"Tangiblize the intangible" refers to which P

Question

________ can increasingly be conducted electronically, with buyer and seller seeing each other on their computer screens in real time.

A B C D Answer

Public relations E-commerce Advertising Personal selling D

Question

_________________is discomfort caused by post purchase conflict

People Process Product Physical Evidence D

A B C D Answer

Intention Decision alternative evaluation cognitive dissonance D

Question

.In the purchasing decision process, the ________ are those who have the power to prevent sellers o information from reaching members of the buying center.

A B C D Answer

gatekeepers buyers initiators approvers A

Question A B C D Answer

.----------is created by informing prospective buyers that a product exist Form Utility Place Utility Time Utility Information Utility D

Question A B C D Answer

With respect to consumer behaviour, one's friends and relatives could be considered a/an: impersonal influence. reference group influence. perceptual influence. institutional influences. B

Question A B C D Answer

_____ are things you should do based on the expectations of you from your position within a group. Duties Actions Roles Responsibilities C

Question A B C D Answer

_____ is never simple, yet understanding it is the essential task of marketing management. Brand personality Consumption pioneering Early adoption Consumer buying behavior D

Question

______ can be said to be specific requirement of an individual , which , when backed up by purchasing power gets converted into _____

A B C D Answer

Need,Want Need , Demand Demand , Desire Want , Demand D

Question

_______ is the process through which a relatively permanent change in behavior results from the consequences of past behavior.

A B C D Answer

action motive perception learning

Question A B C D Answer

_______ refers to providing the product at a place which is convenient for consumers to access Convenience Service Place Sales C

Question

________ activities are the means by which firms attempt to inform, persuade, and remind consumers—directly or indirectly—about the brands they sell.

A

Consumer behavior

D

B C D Answer

Market segmentation Marketing research Marketing communication D

Question

________ are basic human requirements, while ________ are the ways in which those requirement are satisfied.

A B C D Answer

Wants; needs Demands; wants Needs; wants Needs; demands C

Question

________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

A B C D Answer

Marketing management Knowledge management Operations management Strategic management A

Question

________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

A B C D Answer

Target marketing Psychographic segmentation Psychology Consumer behavior D

Question A B C D Answer

________ markets are made up of members of the distribution chain. Consumer Business-to-business (industrial) Channel Institutional A

Question

________ refers to the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands an suppliers.

A B C D Answer

Marketing channels Organizational buying Corporate retailing Inventory control B

Question

________ reflects a customer's judgment of a product's performance in relation to his or her expectations.

A B C D Answer

Brand image Satisfaction Value Perception B

Question A B C D Answer

_________ effects what people buy, how they buy and when they buy. Heritage Sub culture Culture Occasion C

Question A B C D Answer

_________ function is not a function of physical supply of marketing. Transportation Channel Distribution Advertisement Storage & Warehousing C

Question

_________ orientation determines future needs and has a strategy in place to meet those needs for the long term relationship.

A B C D Answer

Marketing Sales Production Research A

Question

__________ described the role of the marketing manager as a " mixer of ingredients"; one who sometimes follows recipes prepared by others, sometimes prepares his own recipe as he goes along sometimes adapts a recipe from immediately available ingredients, and at other times invents new ingredients no one else has tried

A B C D Answer

James Culliton Neil Borden Kotler Armstrong A

Question A B C D Answer

__________ donating a percentage of revenue to a specific cause. Corporate social marketing Cause marketing Cause-related marketing Corporate philanthropy C

Question A B C D Answer

__________ involves supporting behavior change campaigns. Corporate social marketing Cause marketing Cause-related marketing Corporate philanthropy A

Question A B

__________ is the single factor that best indicates social class. Time Money

C D Answer

Occupation Fashion C

Question

__________ refers to the information a consumer has stored in their memory about a product or service.

A B C D Answer

Cognitive dissonance Product knowledge Product research Marketing research B

Question

__________ social issues through efforts such as sponsorships, licensing agreements and advertising.

A B C D Answer

Corporate social marketing Cause marketing Cause-related marketing Corporate philanthropy B

Question A B C D Answer

___________ are the groups that individuals look to when forming attitudes and opinions. Reference groups Teenage groups Religious groups Adult groups A

Question A B C D Answer

___________ develop on the basis of wealth, skills and power. Economical classes Purchasing communities Competitors Social classes D

Question A B C D Answer

___________ is want for specific products backed by an ability to pay Demand Supply Need Market A

Question

____________ buy finished goods & services from the producer market & sell them to Other market.

A B C D Answer

Intermediaries Resource markets Meta markets Mega markets A

Question

____________ is individuals and households who buy goods and services for personal consumption

A B C D Answer

The target market A market segment The consumer market The ethnographic market C

Question A B C D Answer

____________ is reflected through behavior, activities, interest, opinions. belief motive desire lifestyle D

Question A B C

____________ is the definition of reference groups. Groups that an individual looks to when forming attitudes and opinions Groups of people who have been referred to by someone they know Groups of office colleagues

D Answer

Chat groups on the internet A

Question A B C D Answer

____________ is the satisfaction, value, or usefulness a user receives from a good or a service. Cost Utility Price Benefit B

Question A B C D Answer

____________ products are those that have an independent physical existence. Service Tangible Information Futuristic B

Question A B C D Answer

_____________ are the consistent patterns people follow in their lives. Lifestyles Motives Opinions Attitudes A

Question

_____________ involves managing demand, which in turns involves managing customer relationship.

A B C D Answer

Direct Marketing Marketing Management Production Management Product Management B

Question

_____________ is key to marketing, without a / an _____________, there is no need to market.

A B C D Answer

Product, exchange Exchange, product Exchange, exchange Product, Product C

Question

_____________ is the process of selecting, organizing and interpreting information inputs to produce meaning.

A B C D Answer

action motive perception learning C

Question A B C D Answer

______________ activities are focused on converting prospects to actual paying customers Marketing Sales Production Research B

Question A B C D Answer

______________ implies face-to-face interaction between individuals. Transaction marketing Emarketing Interaction marketing Promotional marketing C

Question

______________ is a measure of how products and services supplied by a company meet or surpas customer expectation

A B C

Market size Market structure Customer Satisfaction

D Answer

Customer inertia C

Question

______________ is defined as the idea that a company’s marketing decisions should consider consumers’ wants, the company requirements, consumers’ long-run interest, and society’s long-run interests.

A B C D Answer

Societal marketing Internal marketing Green marketing Macro marketing A

Question

______________ is the bundle of costs customers expect to incur in evaluating, obtaining , using, an

disposing of the given marketing officering. A B C D Answer

Cost Structure Price Cost Total customer cost D

Question

______________ refers to the set of values, ideas, and attitudes that are accepted by a homogenous group of people and transmitted to the next generation.

A B C D Answer

Heritage Culture Sub culture Patriotism B

Question

_______________ is an internal energizing force that orients a person's activities toward satisfying need or achieving a goal.

A B C D Answer

action motive perception learning B

Question

________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.

A B C D Answer

The marketing concept The strategic plan The product influences The price influences A

Question

________________ is one of the most basic influences on an individual’s wants and behavior of a consumer.

A B C D Answer

Brand Culture Product Price B

Question

________________ is the perceived monetary value of the bundle or economic, functional, and psychological benefits customers expect from a given market offering.

A B C D Answer

Total customer value Price Cost Total customer cost A

Question A B C D Answer

_________________ is the major objective of marketing. Profit Sales Consumer satisfaction Reputation C

Question

_________________ is the most common type or consumer decision making process and the way consumers purchase most packaged goods.

A B C D Answer

Limited decision making Extended decision making Routine decision making Alternative search C

Question A B C D Answer

_________________ refers to the buying behavior of final consumers. Consumer buyer behavior Target market buying Market segment buying Business buying behavior A

Question

__________________ is more than just repeat purchase behavior. It also includes a preference for a particular brand and a positive emotional response to the brand.

A B C D Answer

Attitude Individualism Purchase behavior Brand loyalty D

Question

__________________aims to build long-term mutually satisfying relations with key parties, which ultimately results in marketing network between the company and its supporting stakeholders.

A B C D Answer

Holistic Marketing Relationship Marketing Societal Marketing Integrated Marketing B

Question A B

______________is a person who saws the seed in customer’s mind to buy the product Decider Buyer

C D Answer

Initiator User C

Question A B C D Answer

______________is need directed towards specific products. Demand Want Value Need B

Question A B C D Answer

___________people are involved in the purchase of involvement products Few Some More Moderate C

Question A B C D Answer

_________does not constitute an organizational customer Satish MRF Redcross Banks A

Question A B C D Answer

______is not a organizational product Soap Fax machine Copier Typewriter A

Question

‘ The same teacher may teach differently on two different days, two different topics ’ talks about which P ?

A B C D Answer

Promotion Physical Evidence Price People D

Question A B C D Answer

“ We guarantee every product we sell” appeal to…………………motive. Curosity Variety Quality Comfort C

Question

“A social process involving the activities necessary to enable individuals and organizations to obtai what they need and want through exchanges with others” is a definition of:

A B C D Answer

distribution. marketing. barter. countertrade. B

Question

A ________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the ________

A B C D Answer

salesperson, customer fund raiser, contributor marketer, prospect politician, beggar C

Question

A ________________ is a group of people with shared value systems based on common life experiences and situations. culture subculture

A B

C D Answer

lifestyle composite social class B

Question

A a marketing strategy wherein a product/service/brand/company is marketed in association with a problem that is prevailing in customers’ setting, is known as:

A B C D Answer

Internal marketing cause-related marketing problem focussed marketing problematic marketing B

Question

A change in an individual's behavior prompted by information and experience refers to which one o the following concept?

A B C D Answer

Learning Role selection Perception Motivation A

Question

A cluster of complimentary products & services that are closely related in the minds of consumers but are spread across a set of diverse industries is called

A B C D Answer

Metamarket Marketplace Marketsapce Retail Market A

Question A B C D Answer

A consumer is : a customer end-user of the goods alcoholist tired customer B

Question

A consumer's expectations are most likely NOT to be satisfied in which of the following situations?

A B C D Answer

A specialized item a customer wants is out of stock and the sales clerk offers to order it. An economy-class passenger is seated in business class because of lack of seats. A student waits in line one minute at a bank branch on the first day of the month. A woman attends her first self-help group meeting of an organization she knows little about. A

Question A B C D Answer Marks Unit

A consumer's need is escalated to a motive under which of the following conditions? Crisis The need is aroused to a sufficient level of intensity Pressure Seeking satisfaction B 1 AB

Question

A customer can have any colour he likes for his car so long as it's black’ --- Henry Ford , statement applicable to Product Concept Production Concept Selling Concept Marketing Concept B

A B C D Answer

Question

A customer wants a car whose operating cost, not its initial price, is low. Such a need can be called _______ need.

A B C D Answer

stated real unstated delight B

Question A B C D Answer

A fundamental part of the distribution function is to get the product: To the right place at the right time Launched into new markets To intermediaries To market to avoid channel conflict A

Question

A gap between a person’s actual and desired state on some physical or psychological dimension is a(n):

A B C D Answer

unsatisfied need. unsatisfied want. market inefficiency. unsatisfied demand function. A

Question

A group of relevant brands that a prospective consumer is favorably familiar with when they are thinking about making a purchase, is known as:

A B C D Answer

market place super set evoked set sub set C

Question

A Habeeb's salon at F.C. Rd offers a very satisfactory service in haircut while the customers complain regarding service at the M.G. Rd branch of the same group. Which service problem can this be attributed to?

A B C D Answer

Inseperability Perishability Heterogeneity Randomness of service quality C

Question

A marketing manager for a new line of detergent decides to mail free samples to consumers. The logic for using this approach is best explained by:

A

the need to reduce dissonance.

B C D Answer

consumer attitudes. reinforcement. the typical consumer's adoption process. D

Question

A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period.

A B C D Answer

production sales marketing societal marketing D

Question A B C D Answer

A need can only be communicated to a customer by way of theEmail In person offering exchange C

Question

A person can obtain a product in one of four ways. Which of these ways is most appropriate when the person trades with another person?

A B C D Answer

Self-producing Using force Begging Exchanging D

Question A B C D Answer

A person remember inputs that support beliefs, forgets those that don't. This is known as : selective retention selective distortion selective learning selective exposure A

Question A B C D Answer

A person who purchases goods or services, but not necessarily the end consumer is known as Buyer Consumer Intermediary markets User A

Question

A person's attitudes fit into a pattern, and to change one attitude may require difficult adjustments in many others. Thus, a company should ________ try to fit its products into existing attitudes rather than attempt to change attitudes.

A B C D Answer

seldom usually once in a while never B

Question A B C D Answer

A series of utility adding activities carried out by a firm are known as the : Perceived value Value chain Distribution channel Supply chain B

Question A

A social definition of marketing says ________. effective marketing requires companies to remove intermediaries to achieve a closer connection wit direct consumers

B

a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company's products

C

marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others

D

marketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumer

Answer

C

Question A B C D Answer

A stage where person becomes more receptive to information about a product Visiting store Heightened Attention Reading Material Phoning Friends B

Question

A teenage girl continually nags her mother to buy her a pair of high-heeled shoes that feel very uncomfortable to walk in, but are worn by all of her friends. This is an example of:

A B C D Answer

physiological needs. personal needs. safety needs. social needs. D

Question A B C D Answer

A test in which people are shown a list of brands and asked which they remember is called: Recall test Recognition brand memory test Understanding TEST A

Question

A Titan watch has one year warranty. In some showrooms they have provided an extended warranty of three years. Which type of customer need is the company trying to satisfy?

A B C D Answer

Real Need Stated need Unstated Need Delight Need D

Question A B C

A transaction does not involves ________. single party each party has something that might be of value to the other party each party is capable of communication and delivery

D Answer

each party is free to accept or reject the exchange offer A

Question A B C

A transaction involves ________. at least one party each party has something that might not be of value to the other party each party is capable of communication and delivery but not free to accept or reject the exchange offer

D Answer

at least two parties D

Question A B C D Answer

A value based philosophy is a key component of : Selling philosophy Barter Marketing Philosophy Product Philosophy C

Question A B C D Answer

A(n) ________ need is one that the consumer is reluctant or unwilling to explicitly verbalize. secondary unstated delight secret D

Question

According to ___________ theory, Consumers are not only give preference to the product capabilit (functional aspects) but also cues like size, color and design of the product.

A B C D Answer

Herzberg Sigmund Freud Abraham Maslow Peter Druck B

Question A B C D Answer

According to Maslow’s Hierarchy of Needs, the highest orders of needs are called as self-actualization needs social needs safety needs physiological needs A

Question

According to Theodore Levitt, who drew a perceptive contrast between the selling and marketing concepts, ________ is preoccupied with the need to convert products into cash.

A B C D Answer

marketing selling direct marketing holistic marketing B

Question A B C D Answer

Additional 3 P’s of marketing mix are People, Process, Physical evidence Product, Price, Promotion People, Process, Promotion Physical evidence, Process, Place A

Question

Adoption refers to the decision of consuming units to purchase new products and services ______________.

A B C D Answer

regularly occasionally seldom on holidays A

Question

Advertising, Sales Promotion, Public Relation, Personal selling are important elements of _______

A B C

Marketing Mix Communication Mix Product Mix

D Answer

Line Mix B

Question A B C D Answer

Affinity marketing is focused on the desires of consumers that belong to ___________ groups. Social Reference Family Nationality B

Question A B C D Answer Marks Unit

Age lifecycle, Occupation, Economic Situation comprise of ________________factor Social Cultural Physiological Personal D 1 AB

Question

Aggressive promotion, strong publicity, heavy price discounts, high power personal selling all these factors are associated with ___________

A B C D Answer

Exchange Concept Sales Concept Product Concept Production Concept B

Question

All of the following are among the primary differences between a business market and a consumer market EXCEPT:

A B C D Answer

purchase decisions to satisfy needs. market structure and demand. the nature of the buying unit. the types of decisions and the decision process involved. A

Question

All of the following would be among the major industries that make up the business market EXCEPT ________.

A B C D Answer

agriculture, forestry, and fisheries the Internet construction banking, finance, and insurance B

Question

An equilibrium is a situation in which the actual quantity demanded is equal to the actual quantity supplied.

A B C D Answer

a) True. b) False. c) Partially true. d) Partially false. A

Question A B C D Answer

An open group of individuals who have similar social rank is known as: Social Class Club Interest Group Circle A

Question

Anil comes to conclusion that Maruti is the car for his family This statement is ----stage of consume buying

A B C D Answer

Need recognition Development of decision Evaluation of alternative decision D

Question

Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):

A B C D Answer

Idea. Demand. Product. Service. C

Question

As a major steel manufacturer, Laxmi Steel focuses on having the most efficient manufacturing processes in place. The company believes that its competitive edge lies in its ability to offer the bes prices. They also maintain an excellent distribution network that ensures wide availability of their products. Laxmi Steel has a ________.

A B C D Answer

selling orientation production orientation product orientation marketing orientation B

Question A B C D Answer

At the heart of any marketing program is the __________,the firm’s offering to the market service offer product sales support team packaging B

Question

Automobile companies, new & used car dealers, auto magazines, spare parts dealers, service shops, auto sites together are part of

A B C D Answer

Automobile Metamarket Marketspace Non profit Market Government Market A

Question A B C

Basic needs such as food, clothing, and safety refer to: Social needs Physical needs Physical wants

D Answer

Individual needs B

Question

Because business purchases are usually more complex than consumer purchases, business buyers tend to ________.

A B C D Answer

be influenced by the attitudes of others use a more formalized buying process act independently rely on intuition B

Question A B C D Answer

Biogenic needs are Self – esteem status Security, Protection Hunger, Thirst Sense of belonging, Love C

Question A B C D Answer

Brands that meet consumers’ initial buying criteria are called the ________. total set awareness set consideration set choice set C

Question A B C D Answer

Bread and milk are which kind of products? Specialty Products Convenience products Shopping products Unsought products B

Question

Business markets have several characteristics that contrast sharply with those of consumer markets. All of the following would be among those characteristics EXCEPT ________.

A B C D Answer

fewer, larger buyers close supplier-customer relationship professional purchasing inverted demand D

Question

Buyers level of _________________ determines why he/she is motivated to seek information abou a certain products and brands but virtually ignores others

A B C D Answer

Significance Involvement Commitment Dedication B

Question A B C D Answer

Buying biscuits falls under one of the following buying behavior________ dissonance reducing Variety seeking Habitual complex C

Question A B C D Answer

Buying decision process involves : 3 steps 5 steps 7 steps only 1 step B

Question A B C D

Buying roles are Influencer, Buyer, Seller, Consumer, User, Gatekeeper Influencer, Buyer, Gatekeeper, Decider,Customer, Initiator Influencer, Buyer, Gatekeeper, Decider, User, Approver Influencer, Buyer, Gatekeeper, Decider, User, Approver,organisation.

Answer

C

Question A B C D Answer

Buying tea falls under one of the following buying behavior Dissonance reducing Variety seeking Habitual Complex C

Question

By studying and understanding consumers, organizations can establish and maintain a competitive advantage in the:

A B C D Answer

Stock market academic universe marketplace medical industry C

Question A B C D Answer

Car rental firms, hair dressers, and management consultants provide ________. Goods Experiences Services Events C

Question A B C D Answer

Cause related marketing can reflect adoption of -----------------Mass customisation Social Marketing Customer orientation Sales Orientation B

Question A

Changing/twisting current received information, inconsistent with beliefs, refers to: selective retention

B C D Answer

selective distortion selective learning selective exposure B

Question A B C D Answer

Cognitive dissonance is high whenPurchase is expensive Purchase is made in frequently Consumers face social risk Product is low involvement D

Question A B C D Answer

Cognitive dissonance occurs in which stage of the buyer decision process model? Need Recognition Brand identification Evaluation of alternatives Post-Purchase behaviour D

Question

Companies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs.

A B C D Answer

brand value proposition deal demand B

Question

Companies derive market value from ________, such as brands, customer base, employees, distributor and supplier relations, and intellectual capital.

A B C D Answer

variable assets factories intangible assets tangible assets C

Question A B C D Answer

Companies omit to ask the vital question, "What business are we in?" Customer Marketing Myopia Customer Loyalty Selling B

Question

Companies see ________ as an opportunity to enhance their corporate reputation, raise brand awareness, increase customer loyalty, build sales, and increase press coverage.

A B C D Answer

cause-related marketing brand marketing equity marketing direct marketing A

Question

Companies that practice ________ are implementing a total market orientation and are likely to be the most successful.

A B C D Answer

reactive market orientation proactive marketing orientation both reactive and proactive marketing orientation invent and market C

Question

Companies that sell products or services in the same market place, vying for the same customer as one another are known as:

A B C D Answer

Cartel Competitors Cooperatives Suppliers B

Question

Consider the real estate industry. The ________ for this industry includes construction companies, financing institutions, paint manufacturers, interior decorators, furniture manufacturers, and plumbing industries.

A B C D Answer

marketspace latent market geographic market metamarket D

Question

Constantly being on the lookout for novel ways to solve familiar problems or address familiar need in engaging in __________________________.

A B C D Answer

adoption use innovativeness consumer culture attitude behavior B

Question

Consumer exhibit ________type of behaviour when the customer are not very brand conscious and often switch to the brand.

A B C D Answer

Extensive problem solving buying behaviour Routinized buying behaviour Variety seeking behaviour Impulse buying Behaviour C

Question A B C D Answer

Consumer purchases are influenced strongly by cultural, social, personal, and ________ psychographic characteristics psychological characteristics psychometric characteristics supply and demand characteristics B

Question A B

Consumers looking for post-purchase reinforcement are experiencing: dissonance. anxiety.

C D Answer

interest. trial. A

Question

Counterfeiter, cloner, adapter, imitators are the strategies of_____ while dealing with the competition in the marketplace ?

A B C D Answer

Market-Nicher Market- Challenger Market-Follower Market-Nicher C

Question A B C D Answer

Customer Delight is when – Customers’ expectations are fulfilled Customers gets product Customers gets more than expected Customers’ expectations are not fullfilled C

Question A B C D Answer

Customer is king Marketing approach Selling approach Relationship approach Economic approach A

Question A B C D Answer

Customer loyalty depends on how customers perceive ___________ of the product price quality offering value D

Question A B C D Answer

Customer loyalty is a commitment to re-buy or _________ a preferred product or service. repatronize reuse recycle recollect A

Question A B C D Answer

Customer service activities are Identifiable, but relatively intangible Unrelated to the success of goods and services Unidentifiable, but relatively tangible Unimportant to customers A

Question A B C D Answer

Customer value triad includes quality, service &_________ Performance Price Retail outlet Satisfaction B

Question A B C D Answer

Customers exhibit greater price sensitivity in their search for ________. the right product the right service the right store value D

Question

Customers with a long record of purchases from a preferred provider caused by their psychological and emotional bond with a particular product are called as _______________

A B C D Answer

Loyal Customer Satisfied Customer Dissatisfied customer All of the above A

Question A B C D Answer

Demand can be classified asNegative demand, Declining demand, Existing demand, Overfull demand Irregular demand, Declining demand, Existing demand, Overfull demand Negative demand, Declining demand, Existing demand, Unwholesome demand Negative demand, Declining demand, Latent demand, Overfull demand D

Question A B C D Answer

Demand for transmission gera is Domestic buying behaviout Industrial buying behavior Regional buying behavior Local buying behavior B

Question A B C D Answer

DMU is__________ Data measuring unit Decision monitoring unit Decision making unit Decision mapping unit C

Question A B C D Answer

Doest not help organizational buyer to reduce risk Experience with supplier Vendor image Television advertisement Supplier standing in industry C

Question A B C

Experiential Information source suggests________ the product. Buying Selling Handling

D Answer

Ignoring C

Question A B C D Answer

Extended decision making: delayed purchase::Routine decision making: Slow purchase Repurchase No purchase Fast purchase B

Question A B C D Answer

External sources do not involvePersonal source like family Non personal source like advertisements Third party reports Retrieving information from memory D

Question A B C D Answer

Factors affecting Consumer Behavior are Cultural Factors,________ and Personal Factors Legal Factors Social Factors Political Factors Environmental Factors B

Question A B C D Answer

Family is one of the ________ factors that influence consumer behavior. cultural business psychological personal C

Question

Find the missing step in Buyer Decision Process.

Need Recognition------Information Search-------Evaluation of Alternatives-------Purchase Decision-------???????? A B C D Answer

After sales service Post purchase behavior Market research Customer feedback B

Question A B C D Answer

Following is the advantage of customer loyalty Increase in brand awareness Increase in the frequency of purchase Increase in the marketing spend Increase in price per customer B

Question A B C D Answer

For __________ to exist, both ability & willingness to buy are necessary. Need Wants Demand Value C

Question

For some brand loyal customers what does wearing Levi’s 501 jeans provide that other jeans cannot?

A B C D Answer

Need fulfillment Need recognition Want recognition Want satisfaction D

Question

Four components of ______________ orientation are relationship marketing, integrated marketing, internal marketing & socially responsibility marketing.

A B C

Product Selling Marketing

D Answer

Holistic Marketing D

Question A B C D Answer

Friendliness, Adaptability, Authoritarianism are examples of : Internal traits Involvement Behaviour Action A

Question A B C D Answer

Generally _______ the risk higher the involvement. lower higher insignificant trivial B

Question

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factor can come between the purchase intention and the purchase decision. Which of the following is one of these factors?

A B C D Answer

cognitive dissonance alternative evaluation attitude of others new product adoption C

Question A B C D Answer

Good marketing is no accident, but a result of careful planning and ________. execution selling strategies tactics A

Question A B C D Answer

Handling customer complaints is part of which P out of 7 Ps? Physical Evidence Promotion Process People C

Question A B C D Answer

Henry Ford : Mass Production ::Mccarthy: Selling Concept Marketing Myopia 4Ps of Marketing Consumerism C

Question A B C D Answer

Henry Ford: Mass production:: LeDoux: Selling Concept Marketing Myopia Preservation Consumerism C

Question

Henry Ford's famous quote "Doesn't matter what color car you want, as long as it is black." refers to

A B C D Answer

Product Orientation Marketing Orientation Production orientation Sales orientation C

Question

Holistic marketing incorporates ________ and understanding broader concerns and the ethical, environmental, legal, and social context of marketing activities and programs.

A B C D

safe product design cultural marketing social responsibility marketing cross-functional teams

Answer

C

Question

Holistic marketing incorporates ________, ensuring that everyone in the organization embraces appropriate marketing principles, especially senior management.

A B C D Answer

profit objectives share of customer internal marketing the marketing mix C

Question

How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?

A B C D Answer

Belief Subculture Post purchase feeling Stimulus-response Model D

Question

How the consumer processes information to arrive at brand choices occurs during which stage of the buyer decision process? need recognition information search evaluation of alternatives purchase decision C

A B C D Answer

Question

Identify the concept that emerged in the mid-1950s as a customer-centered, sense-and-respond philosophy.

A B C D Answer

the product concept the production concept the selling concept the marketing concept D

Question A B C D Answer

Identify the statement which is not related to high involvement level of purchase Expenditure is very high Type of buy is routine purchase Risk involved is high Time taken is high B

Question A B C D Answer

Identify the statement which is not related to problem recognition stage Which may take place over a period of time Which may occur as a result of routine depeletion which include decision about choice criteria Which is initiated by emotional or psychological need C

Question A

If a company is guilty of “marketing myopia,” then it is: in danger of having dangerous cost overruns because it is trying to please too many diverse custom groups.

B C D Answer

so taken with its products that it focuses only on existing wants and loses sight of underlying guilty of prejudice towards certain customer groups. falling into the trap of “copying” rather than “inventing” products. B

Question

If a consumer uses Google to find comparative reports on new automobiles in preparation for deciding on whether to purchase one or not, the consumer is using which of the following information sources for assistance?

A B C D Answer

Personal Public Commercial Experiential C

Question

If a female consumer hates smoking and is willing to pay an extra tax just to help eliminate smokin in her city, she is exhibiting ________ with respect to her views toward smoking.

A

negative demand

B C D Answer

non-existent demand latent demand declining demand A

Question

If actual performance exceeds the expected performance of the product, Then customer is ___________________

A B C D Answer

Satisfied Dissatisfied Delighted Neutral C

Question A B C D Answer

If Target consumers are uninterested in the product, the product is said to have : Surplus demand Overfull demand Existing demand Zero Demand D

Question

If the automobile industry sends advertising communications and personal sales messages to prospective buyers in a simple marketing system, it expects ________ in return if the exchange process is really working.

A B C D Answer

goods services money information D

Question

If your company were to make light bulbs to be used in photocopiers, It would most likely be sellin to a ________________ market.

A B C D

Consumer business government service

Answer

B

Question A B C D Answer

Importance and intensity of interest in a product in a particular buying situation is known as: Commitment Dedication Involvement Significance C

Question

In ________ consumers may share a strong need that cannot be satisfied by an existing product.

A B C D Answer

negative demand latent demand declining demand irregular demand B

Question A B C D Answer

In ________more customers would like to buy the product than can be satisfied. latent demand irregular demand overfull demand negative demand C

Question

In business markets, advertising can play a role, but a stronger role may be played by the sales forc ______, and the company’s reputation for reliability and quality.

A B C D Answer

brand image distribution price promotion C

Question

In business to business marketing emphasis is more on____

A B C D Answer

Trade channel Personal selling Online marketing Advertising B

Question

In organizational buying, product- specific buying factors leading to joint decision making usually include ...........................

A B C D Answer

Technology orientation Low time pressure for purchases Routine products Low perceived risk A

Question

In response to giant retailers and category killers, entrepreneurial retailers are building entertainmen into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

A B C D Answer

experience customer value customer delight total service solution A

Question

In response to threats from such companies as Amazon, Yahoo, eBay and dozens of others, established manufacturers and retailers became “brick-and-click” oriented by adding online service to their existing offerings. This process became known as ________.

A B C D Answer

e-commerce disintermediation e-collaboration reintermediation D

Question A B

In the ___________ era , output increases to meet demand Production Sales

C D Answer

Marketing Barter A

Question A B C D Answer

In the context of consumer behaviour, Lifecycle stage is a ______ factor. Personal Social Cultural Psychological A

Question A B C D Answer

In the context of consumer behaviour, Perception is a________ factor. Personal Social Cultural Psychological D

Question

In the context of consumer behaviour, the difference between the desired state and the actual condition relates to _____ stage.

A B C D Answer

Information search Purchase Post purchase feeling Need recognition D

Question

In the course of converting to a marketing orientation, a company faces three hurdles—________.

A B C D Answer

organized resistance, slow learning, and fast forgetting management, customer reaction, competitive response decreased profits, increased R&D, additional distribution forecasted demand, increased sales expense, increased inventory costs A

Question

In the model of buyer behavior, which of the following is not a major type of force or event in the buyer's environment?

A B C D Answer

economic cultural technological channels D

Question

In the purchasing decision process, the ________ are those who request that something be purchased. They may be users or others in the organization.

A B C D Answer

users initiators influencers deciders B

Question A B C D Answer

In the terminology of marketing mix, place refers to Geographical area Market Company Distribution Channels D

Question

In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Disney is marketing a(n) ________.

A B C D Answer

experience service event organization A

Question A B

In which Era,” sense and respond “was the company orientation towards the market place? Selling concept Holistic Concept

C D Answer

Production Concept Marketing Concept D

Question

In which of the following dimensions of holistic marketing might we find an emphasis on communications, products and services, and channels?

A B C D Answer

Internal marketing Integrated marketing Socially responsible marketing Relationship marketing B

Question

In which situation do marketers attempt to place their ads in appropriate media contexts to enhance their effectiveness?

A B C D Answer

communications purchase usage disposition A

Question

In which type of marketing does a company partner with a charity or 'cause' by which the 'cause' benefits financially from the sale of specific products?

A B C D Answer

World Class Marketing Corporate social marketing Cause-related marketing Systems Marketing C

Question

Individual or group of individuals who offer donations or money in lieu of religious services offere to them by religious organisation like temple, church and mosque.This is a ______________

A B C D

religious process relation transction charity

Answer

C

Question A B C D Answer

Industrial products are purchased for personal consumption. frequently purchased for both their functional aspects and their psychological rewards. traditionally classified according to their characteristics and intended uses. not purchased by non-business organisations. D

Question

Industry boundaries are blurring at an incredible rate as companies are recognizing that new opportunities lie at the intersection of two or more industries this is called ________.

A B C D Answer

industry convergence heightened competition customization globalization A

Question A B C D Answer

Interest:Gather information:: Decision: Consumer know the product Adoption or rejection Buy product to experiment Rethink the decision B

Question A B C D Answer

Internet sites created for the purpose of shopping online are known as: Meta Market Market Place Market Space Physical market C

Question

Jaggu buys spares for use in the servicing of motorcycles in his garage. Jaggu is involved in ________.

A B C D Answer

consumer buying behavior marketing retail buying business buying D

Question

Jerry Welsh, of American Express announced a donation of $1 for every new card issued and $0.01 for every transaction to restoration of the Statue of Liberty. This novel strategy is known as

A B C D Answer

social marketing environmental marketing cause-related marketing benefit marketing C

Question

Julia is worried about the rising pollution levels in her city. She doesn't mind paying extra for goods and services that use sustainable processes to help control pollution. This is an example of _______ for pollution.

A B C D Answer

declining demand nonexistent demand latent demand negative demand D

Question

Kenilworth Inc. is shifting from its rented four-room office to a standalone office building owned b the company itself. This can be classified as a ________.

A B C D Answer

modified rebuy straight rebuy new rebuy new task D

Question A B

Key Components of Marketing concept Product concept, Production concept, Selling Concept and Societal Concept Product, Price, Place and Promotion

C D Answer

Customer Orientation, Integrated effort and Goal Achievement Suppliers, Customers, Competitors and Intermediaries C

Question A B C D Answer

Latent demand is said to exist when Consumers dislike a product Consumers are unaware of a product Consumers have a strong need which can’t be satisfied by existing product More consumers would like to buy a product that can be satisflied. C

Question

Major Promotional elements includes Advertising, Sales Promotion, Direct Marketing, Personal selling & _________

A B C D Answer

Outdoor Advertising Electronic Outdoor Advertising Public Relations Discounts C

Question

Managers of ________ businesses concentrate on achieving high manufacturing efficiency, low costs, and mass distribution.

A B C D Answer

selling-oriented product-oriented production-oriented marketing-oriented C

Question

Many brick-and-click competitors became stronger contenders in the marketplace than the pureclick firms because they had a larger pool of resources to work with and ________.

A B C D Answer

better prices greater value well-established brand names one-on-one communications C

Question

Many countries have ________ industries to create greater competition and growth opportunities.

A B C D Answer

open-market deregulated regulated controlled B

Question A B C D Answer

Market refers to : A group of sellers A group of buyers A Group of buyers & sellers Physical place C

Question A B C D Answer

Market where demand for goods is greater than supply Sellers market Buyers market Retail market Wholesale market A

Question

Marketers argue for a ________ in which all functions work together to respond to, serve, and satisfy the customer

A B C D Answer

cross-functional team orientation collaboration model customer orientation management-driven organization C

Question

Marketers at Johnny Inc. believe in putting their customers ahead of everything else. Their products are carefully designed to meet customer requirements and the entire focus is on achieving customer satisfaction. Johnny Inc., follows the ________ concept in doing business.

A B C D Answer

production product selling marketing D

Question A B C D Answer

Marketers often use the term ________ to cover various groupings of customers people demographic segment social class position market D

Question

Marketing activities are often designed to influence _______________ and lead to profitable exchanges.

A B C D Answer

Consumer decision making Sales strategies Advertising strategies Export strategies A

Question

Marketing evaluation and ________ processes are necessary to understand the efficiency and effectiveness of marketing activities and how both could be improved

A B C D Answer

control analysis measurement feedback A

Question A B C D Answer

Marketing involves identifying, creating, ___________, delivering value to the customer. Advertising Attracting Communicating Conserving C

Question A B C D Answer

Marketing is Only a function of management Function of management as well as a business philosophy It is only a business philosophy Selling goods and services B

Question A B C D Answer

Marketing is ___________ Selling more Managing customer relationships profitably Frequently Advertising Making & distributing products B

Question A B C D Answer

Marketing is a concept which can create __________ for products & services in market. Demand Supply Consumer Competitors A

Question

Marketing is both an "art" and a "science." This suggests that the formulated side of marketing and the ________ side need to work in harmony.

A B C D Answer

creative execution management selling A

Question

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for ______, ________, ________, and __________ offerings that have value for customers, clients, partners, and society at large.

A B C D Answer

Making, Arranging, Maintaining and Selling Creating, Communicating, Delivering, and Exchanging Creating, Advertising, Selling, and Transferring Performing, Displaying, Offering, and Exchanging B

Question A B C D Answer

Marketing is managing profitable _____________. Business Image Products Customer Relationships D

Question

Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.

A B C D Answer

Sales strategies Marketing concepts Cultural values Brand images B

Question A B C D Answer

Marketing Mix for services has: 4 Ps 3 Ps 6 Ps 7 Ps D

Question A B C D Answer

Marketing Myopia is Long term view of marketing Short term marketing Short sighted view of marketing Broad minded view of marketing C

Question A B C D Answer

Marketing myopia means ______ sightedness. Short Long medium broad A

Question

Marketing strategies are often designed to influence _______________ and lead to profitable exchanges.

A B C D Answer

Consumer decision making Sales strategies Advertising strategies Export strategies A

Question A B C D Answer

Marketplace is_____________ and Marketspace is ________________ virtual, real non-existent, physical physical, digital cluster of products, group of metamediaries C

Question A B C D Answer

Markets classified on the basis of Geographical area isNational, Spot, Regional, International Spot, Terminal, Central, Regional National, International, Regional, Local Spot, National, International, Regional C

Question A B C

Markets classified on the basis of volume per transaction of business are: Conventional, Modern Agent, C&F Retail, Wholesale

D Answer

CFAs, Stockist C

Question

Maslow's theory is that ________ are arranged in a hierarchy from the most pressing at the bottom to the least pressing at the top.

A B C D Answer

stimuli perceptions decisions human needs D

Question A B C D Answer

Mass customization has been enhanced and made to work more effectively because of: Pricing strategies that penetrate the realization customers want consistency and duplication in their products sports marketing models and their effect on manufacturing computer controlled factory equipment and the Internet D

Question

A B C D Answer

Match the pair Group A Group B 1. Product I. Customer Convenience 2. Price II. Customer Solution 3. Place III. Communication 4.Promotion IV. Customer Cost 1-IV,2-III,3-I,4-II 1-II,2-IV,3-I,4-III 1-I,2-III,3-IV,4-II 1-II,2-IV,3-III,4-I B

Question A B C D

McCarthy: Four Ps::William Mindak : Selling Concept Marketing Myopia Public Relations Consumerism

Answer

C

Question A B C D Answer

Measuring customer satisfaction is essential because Highly satisfied customer is not the one which stays loyal longer Buys more Cost more to serve Talk favourable about company C

Question A B C D Answer

Membership group is a type of _______ group. Primary Secondary Dissociative Reference D

Question

Merchandising,Pricing, Propaganda, Physical Distribution and Termination are terms associated with _______

A B C D Answer

Selling Functions Buying Functions Marketing Functions Production function C

Question A B C D Answer

Modern Marketing concept emphasizes--------orientation Sales Product Customer Enterprise C

Question

Mohan Sawhney has proposed the concept of ________ to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.

A B C D Answer

metamarket vertical integration horizontal integration betamarket A

Question

Most large companies research _____ buying decisions to find out what they buy, where they buy, how and how much they buy, when they buy, and why they buy.

A B C D Answer

market permanent consumer social C

Question A B C D Answer

Non Profit and Governmental Market is a type of _____Market. Institutional Market Global market Business market Consumer Market A

Question

Of key interest to marketers are the major informational sources to which the consumer will turn an the relative importance of each. Which of the following would be considered to be an experiential information source?

A B C D Answer

Using the product itself. Using the product itself a. Acquaintances. Web sites. A

Question

Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:

A B C D Answer

Sales Orientation Societal Marketing Orientation Marketing Orientation Production Orientation A

Question

Once you have decided you need a new car,you may search web,talk to friends and gather information this stage in buyer decision Porcess is refereed as____________

A B C D Answer

Need recognition Information search alternative evaluation Purchase decision B

Question

One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.

A B C D Answer

to make products easily visible and available to promote sales of products to differentiate their products from those of competitors to do marketing surveys C

Question

One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.

A B C D Answer

product, positioning, place, and price product, production, price, and place promotion, place, positioning, and price product, price, promotion, and place D

Question A B C D

Online Shopping is a classic example of __________ Marketplace Market space Metamarket place

Answer

B

Question A B C D Answer

Only when you own the product, you get the ______ utility. Place Form Possession Time C

Question A B C D Answer

Opinion leaders are sometimes referred to as ________ the middle class the upper class buzz marketers the influentials D

Question

P&G through its NGO partner CRY, executes a project focused on enabling the child’s right to education: Padhega India to Bhadega India. This is an example of __ type of marketing.

A B C D Answer

Product Concept Cause-related marketing Retail C

Question A B C D Answer

Phenemenon of select inputs to be exposed to our awareness is known as: selective retention selective distortion selective learning selective exposure D

Question A

Physical stores where the customers shop for products are also known as: Meta Market

B C D Answer

Market Place Market Space Customer market B

Question A B C D Answer

Problem awareness :unfulfilled desire:: stimulus: Alternatives Cue or drive weighing features picking where to buy B

Question A B C D Answer

Problem recognition is part of: The marketing mix. Personal influence. The decision process. Segmentation C

Question A B C D Answer

Product concept approach to marketing is also known as ____________. Technology push model Quality Push Model Quality Model Techno quality model A

Question A B C D Answer

Product oriented marketing is ________ concept of marketing. New Old Future Recent B

Question A B C D Answer

Profit through Customer Satisfaction Is aimed in …………. Concept Marketing Production Holistic Selling A

Question A B C D Answer

Purchase of Mercedes may be a status consideration. This isEconomic criteria Social criteria Technical criteria Personal criteria B

Question

Quality, features, style, options, brand name, packaging, guarantees and warranties, and service are related to which element of the marketing mix?

A B C D Answer

Place Price Product Promotion C

Question

Ramesh trains his company's sales force to go after the consumer. He repeatedly asks his team to bear in mind the essential fact that it is the sales team's responsibility to rouse the consumer's intere and make him feel that he needs the product. A true salesman is one who can convert an indifferent consumer walking into the store into a new customer. Ramesh believes in the ________ concept.

A B C D Answer

product production selling marketing C

Question A

Rising promotion costs and shrinking profit margins are the result of globalisation

B C D Answer

privatisation deregulation heightened competition D

Question

Sales of woollen clothing usually increase during the winter season and decline thereafter. This is a example of ________ demand.

A B C D Answer

irregular declining latent negative A

Question A B C D Answer

Satisfied customers are likely to engage in generating __________ for a product. Intelligence curiosity word-of-mouth inertia C

Question A B C D Answer

Selection of a car is ------- involvement product decision Low High No Moderate B

Question A B C D Answer

Services are_______ Tangible Physical Intangile Incapable C

Question

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ________—understanding an meeting customers’ expressed needs.

A B C D Answer

reactive market orientation proactive marketing orientation total market orientation impulsive market orientation A

Question A B C D Answer

Small sellers concentrate their marketing efforts on reaching ________. approvers initiators key buying influencers users C

Question A B C D Answer

Soft Drinks, Salt, air tickets, shoes, cosmetics are majorly sold in Business Markets Consumer Markets Industrial Markets Government Markets B

Question A B

Steps in consumer buyer behavior are Purchase, information search, Problem recognition, Evaluation and Post purchase evaluation Problem recognition, information search, evaluation of alternatives, Purchase decision, Post purchase evaluation

C D

Purchase, Problem recognition, Complaining, getting a replacement Evaluation of alternatives, Purchase, Problem recognition, Information search, Post purchase evaluation

Answer

B

Question

Successful marketing requires that companies fully connect with their customers. Adopting a ________ marketing orientation means understanding consumers—gaining a 360-degree view of both their daily lives and the changes that occur during their lifetimes.

A B C D Answer

holistic customer segmented focused A

Question

That business markets have more buyers involved in the purchase decision is evidence of which of the following characteristic differences between business and consumer markets?

A B C D Answer

market structure and demand the nature of the buying unit types of decisions made type of decision process itself B

Question A B C D Answer

The "shopping product" consumer classification would include such products as: Life insurance, burial plots, new products soft drinks, bread, milk automobiles, homes, vacations expensive jewelry, gourmet dinners, limited production automobiles C

Question

The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.

A B C D Answer

production selling marketing product B

Question

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

A

product

B C D Answer

marketing production selling A

Question

The ________ consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others.

A B C D Answer

business market consumer market e-commerce market global market A

Question

The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.

A B C D Answer

customer-centered business focused business model societal marketing concept ethically responsible marketing manager C

Question

The ________ includes the immediate actors involved in producing, distributing, and promoting the offering. The main actors are the company, suppliers, distributors, dealers, and the target customers

A B C D Answer

operations environment management environment strategic environment task environment D

Question

The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias.

A

production concept

B C D Answer

selling concept marketing concept product concept B

Question

The ________ process consists of analyzing marketing opportunities; selecting target markets; designing marketing strategies; developing marketing programs; and managing the marketing effor

A B C D Answer

marketing planning strategic planning market research opportunity analysis A

Question

The ________ promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing.

A B C D Answer

Age of Globalization Age of Deregulation Industrial Age Information Age D

Question

The ________ refers to the various links that are involved in moving a product from its manufacturer into the hands of its buyer.

A B C D Answer

distribution chain network chain supply chain promotion network A

Question A B C D

The _______________ era integrates consumer research and analysis into all efforts Production Sales Product Marketing

Answer

D

Question

The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.

A B C D Answer

facilitator referent actor opinion leader social role player C

Question A B C D Answer

The 4 Ps of Marketing Mix for goods are: Product, prize, present, and promotion Promotion, people, process, physical evidence place, price, promotion & product product, price, people & promotion C

Question

The ability of a company to deal with customers one at a time has become practical as a result of advances in ________, computers, the Internet, and database marketing software.

A B C D Answer

improved communication flow information technology just-in-time manufacturing factory customization D

Question

The balance between Company profits, Customer wants and Society's interests is achieved in the

A B C D Answer

Relationship Marketing Orientation Marketing Orientation Societal Marketing Orientation Sales orientation C

Question A B C D Answer

The business marketer normally deals with _____________ than the consumer marketer does. far greater but smaller buyers far greater and larger buyers far fewer but far larger buyers far fewer and smaller buyers C

Question

The buyer decision process consists of five stages. Which of the following is NOT one of these stages?

A B C D Answer

Evaluation of Alternatives Information search Variety-seeking buying behavior Post purchase behavior C

Question

The buying process can be triggered by a(n) __________ when one of the person’s normal needs— hunger, thirst, rises to a level high enough to become a drive.

A B C D Answer

awareness external stimuli internal stimuli experiential motivation C

Question A B C D Answer

The buying process starts when the buyer recognizes a _________. Product an advertisement for the product a salesperson from a previous visit problem or need D

Question A B C D

The buying process starts with ________, in which the buyer recognizes a problem or need. need recognition information search evaluation of alternatives separation of needs and wants

Answer

A

Question A B C D Answer

The characteristics of customers is part of the: market audit demographics. marketing mix. target market. B

Question A B C D Answer

The concept of “Markeing Myopia” was conceived by……….. Max weber Theodere Levitt Kelvin Lane Keller Philip Kotler B

Question A B C D Answer

The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: Product Cost Product Value Product need Product Satisfaction B

Question

The controllable variables a company puts together to satisfy a target group is called the ____________________.

A B C D Answer

Marketing audit Marketing mix Business Plan Marketing plan B

Question A

The customer perceived value for the product directly impacts the product's __________ . distribution chain

B C D Answer

price taxation size B

Question A B C D Answer

The decision making unit of a buying organisation is..................... Gatekeepers Management The Purchasing department The buying centre D

Question A B C D Answer

The demand for business goods is ultimately derived from the demand for ________. raw materials consumer goods electronics business solutions B

Question A B C D Answer

The desire to drink a Coke instead of orange juice is an example of a(n): necessity. need. want. requirement. C

Question

The difference between short term consumer wants and long term consumer welfare is achieved in

A B C D Answer

Societal Marketing Orientation Marketing Orientation Relationship Marketing Orientation Sales orientation A

Question A B C D Answer

The first stage in the Buying Process is Information Serach Evaluation of Alternatives Purchase Decision Need/Problem Recognition D

Question

The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________.

A B C D Answer

problem recognition information search social interaction purchase decision C

Question

The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are ________

A B C D Answer

customer focus, cost, convenience, and communication customer solution, customer cost, convenience, and communication convenience, control, competition, and cost competition, cost, convenience, and communication B

Question A B C D Answer

The four Ps translated into the four Cs are ________. customer focus, cost, convenience, and communication customer solution, customer cost, convenience, and communication convenience, control, competition, and cost competition, cost, convenience, and communication B

Question

The habits and patterns of consumers in the acquisition and usage of goods and services are known as:

A B C D Answer

Personal habits Social habits Good Habits Buying Behaviour D

Question

The incentive and premium received on product and services in order to boost short term sale is called as___________.

A B C D Answer

advertising public relation sales Promotion direct Marketing C

Question

The increase in worth of a product or service as a result of a particular activity - in the context of marketing, the activity might be packaging.

A B C D Answer

Quality Value Addition Creativity Innovation B

Question A B C D Answer

The main objective of Marketing as opposed to selling is Profit Customer Value Targets Growth B

Question

The market is in a state of ________ demand if; a major part of the market dislikes the product and may even pay a price to avoid it.

A B C D

Positive Spiralling Negative Stagnant

Answer

C

Question A

The marketing concept holds that ________. a firm should find the right products for its customers, and not the right customers for its products

B C D Answer

customers who are coaxed into buying a product will most likely buy it again a new product will not be successful unless it is priced, distributed, and sold properly a better product will by itself lead people to buy it without much effort from the sellers A

Question A B C D Answer

The marketing concept holds that customers will remain loyal if: a company offers numerous 'specials'. the company produces a product with enough features to satisfy everybody. the customers' needs are met at a price that represents value for money. the company's marketing activities are persuasive enough C

Question

The mental act, condition or habit of placing trust or confidence in another shows which of the following options?

A B C D Answer

Motive Belief Behavior Attitude B

Question A B C D Answer

The most important characteristic of marketing as a business function is its focus on: inter-functional responsibilities. customer needs. barter exchange requirements. production efficiencies. B

Question

The most Unique Element of 4Ps is :

A B C D Answer

Price Place product Promotion A

Question A B C D Answer

The only revenue producing element in the marketing mix is. Product. Price. Place. Promotion. B

Question A B C D Answer

The process that creates changes in behaviour is called: selective adaptation. learning. involvement manipulation. attitude adjustment. B

Question

The Promotional campaign “Malaysia Truly Asia” tries to attract tourists to visit Malaysia. This typ of promotion/advertising is known as

A B C D Answer

Event Marketing Person Marketing Idea Marketing Place Marketing D

Question

The provision of goods or services which fulfill the customer's expectations in terms of quality and service, in relation to price paid is likely to result in:

A B C D Answer

Cognitive dissonance Customer Satisfaction Customer Confusion Customer Agony B

Question A B C D Answer

The purchase decision and consumption process always occur in the context of _____. others a specific situation marketing communications an extended decision-making process B

Question

The purchasing department buys office supplies on a routine basis from a pre-approved list of suppliers. This type of purchase is classified as a ________.

A B C D Answer

straight rebuy modified rebuy new task secondary purchase A

Question

The quote "I do not consider a sale complete until goods are worn out and the customer still satisfied. We will thank anyone to return goods that are not perfectly satisfactory...Above all things we wish to avoid having a dissatisfied customer." refers to:

A B C D Answer

Product Orientation Marketing Orientation Production orientation Sales orientation B

Question

The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase

A B C D Answer

brand personality recognition service quality perceived performance D

Question A B C D Answer

The scope of marketing comprises ofGoods, Services, Consumer Behavior, Celebrity Persons Services, Experiences, Events, Persons Organization, Perception, Information, Ideas Persons,Places, Perception, Properties B

Question A B C D Answer

The set of marketing tools a firm uses to pursue its marketing objectives is known as: Exchange Transaction Marketing Mix Value C

Question

The situation in which consumers receive information has an impact on their behavior and is referred to as the _____ .

A B C D Answer

Communications Purchase Usage Disposition A

Question

The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) ________.

A B C D Answer

idea service luxury item event D

A B C D

The store front, the uniforms employees wear, signboards are elements of Store Retail outlet Physical evidence Place

Answer

C

Question A B C D Answer

The sum of the perceived tangible & intangible benefits per costs to customers is called: Price Satisfaction Value Cost C

Question A B C D Answer

The task of business is to deliver ______________ at a profit Products Customer Value Products and Services Customer Needs B

Question

The telephone operator working in an organization which is in the process of buying goods from suppliers acts as-

A B C D Answer

Initiators Buyers Gatekeepers Deciders C

Question A B C D Answer

The term industry refers to : A group of sellers / firms A group of buyers A Group of buyers & sellers Physical place A

Question A

The term 'marketing mix' describes: a composite analysis of all environmental factors inside and outside the firm.

B C D Answer

a series of business decisions that aid in selling a product. the relationship between a firm's marketing strengths and its business weaknesses. a blending of strategic elements to satisfy specific target markets. D

Question A B C D Answer

The term marketing refers to: new product concepts and improvements. advertising and promotion activities. a philosophy that stresses customer value and satisfaction. planning sales campaigns C

Question A B C D Answer

The typical buying center has a minimum of ________ members. 2–3 3–4 4–5 5–6 D

Question

The utilization of marketing approaches by hospitals, theaters, universities and nonprofit organizations:

A B C D Answer

has not changed compared to practices in the past. has increased substantially in the recent past. is outside the domain of marketing per se. is only appropriate in for-profit situations. B

Question A B C D Answer

The want satisfying power of a product is called its------Utility Demand Supply Need A

Question

The website selling tickets for Sachin's 200th match crashed. Which of the following demand states applies to this situation?

A B C D Answer

nonexistent demand latent demand overfull demand unwholesome demand C

Question A B C D Answer

There is a high chance of Customer loyalty from a_______ customer. First time Delighted Female Wealthy B

Question

Those who buy goods and services for resale, as inputs to production of other goods or services, or for use in the day-to-day operations of the organization are:

A B C D Answer

intermediaries. utilitarian consumers. organizational customers. Consumer. C

Question

Those who buy goods and services for their own personal use or the use of others in their immediat household are:

A B C D Answer

Customer organizational customers. intermediaries. ultimate consumers. D

Question A B C D

Three elements of extended marketing mix are Quality, service & price People, Processes & Physical Evidence Packaging, Public Relations & Personal Selling People, Politics & Power

Answer

B

Question

To create and capture value, sellers need to understand business organizations’ needs, resources, policies, and ________.

A B C D Answer

buying procedures demands protocols strategies A

Question A B C D Answer

To satisfy a want or need of a customer ________ can be offered to a market. Management Strategy Demand Better Vision Product D

Question A B C D Answer

To understand a consumer's behavior, we must know about the _____. company situation stimulus object b, and c D

Question

Today’s successful companies at all levels have one thing in common. The common theme can best be described as one where the companies are:

A B C D Answer

oriented around public service. strongly customer focused and heavily committed to marketing. moving toward globalization and socialization. more interested in governmental regulation and control than ever before. B

Question A B C D Answer

Toilet soap is----------involvement product High No Low Moderate C

Question

Tools Inc. buys hammers, bolts and other hardware items and sells them to hardware shops at a pric that includes a profit. Tools Inc. would be a part of what kind of market?

A B C D Answer

Reseller market Producer market Institutional market Target market A

Question A B C D Answer

Toy advertisements are aimed at young children: because they are the real decision makers. in the hope that they will influence their parents. because they have a great deal of purchasing power. because TV ads aimed at children in India are subsidized by the government. B

Question A B C D Answer

Transactional Marketing Concept can also be called as Societal Marketing Concept Traditional Marketing Concept Holistic Marketing Concept Product Concept B

Question

Two of the most important psychological factors that impact consumer decision -making process ar product _____________ and product involvement.

A B C D Answer

Marketing Strategy Price Knowledge C

Question

Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.

A B C D Answer

Marketing Strategy Price Knowledge D

Question

Ultimately, the amount of steel sold to General Motors depends on the consumers' demand for GM cars and trucks. From the standpoint of the steel manufacturer, which of the following demand form is most pertinent?

A B C D Answer

derived demand inelastic demand geographic demand relational demand A

Question A B C D Answer

Under Product Concept, the marketing strategy of a company is to Carrying out promotion for large scale selling Anticipating & fulfilling the need & wants of consumers making continuous product improvements making available affordable products C

Question

Under which of the following company orientations toward the marketplace would we expect to fin the “better mousetrap” fallacy?

A B C D Answer

Production concept Product concept Selling concept Marketing concept B

Question A B C D Answer

Understanding __________ is the starting point of the entire marketing activity. Competitor Economy Markets Customer Needs D

Question

Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is: how much money is the consumer willing to spend? how much does the consumer need the product being offered for sale? how much does a discount or a coupon affect the purchase rate? how do consumers respond to various marketing efforts the company might use?

A B C D

Answer

D

Question

Using marketing research to identify latent needs of consumers points to which of the following marketing orientations ?

A B C D Answer

Selling orientation Promotion orientation Proactive marketing orientation Reactive market orientation C

Question

Varad is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Varad's next step is most likely to be ________.

A B C D Answer

opinion leadership cognitive dissonance evaluation of alternatives Post purchase behavior C

Question

Varun thought he had received the best deal on his new car. Shortly after the purchase, Varunl starte to notice certain disadvantages of his new car as he learned more about other cars available. Varun i experiencing ________.

A B C D Answer

Post purchase cognitive dissonance Post purchase culture information evaluation selective perception A

Question

Wal-Mart has become the world’s largest retailer by delivering on its promise, “Always low prices— always.” This would be an example of the marketing philosophy that says:

A B C D Answer

“Take care of your customers, and market share and profits will follow.” “Buy cheap, sell cheap.” “Always take discounts and pass some of them on to consumers.” “Distribution is the secret to all conquests in marketing.” A

Question

Walt Disney’s Magic Kingdom represents a/an ________ marketing oreintation: customers visit a fairy kingdom, a pirate ship, or a haunted house.

A B C D Answer

experiential services event celebrity A

Question A B C D Answer

Wants can become demands if they are backed by __________ Needs Buying power Products Consumer research B

Question

Webmax produced and marketed cameras. After considerable research and development, they developed a new digital camera that had an array of new features. Webmax was so sure about the new offering that they even reduced their marketing budget. What sort of orientation does Webmax have toward the marketplace?

A B C D Answer

production orientation product orientation selling orientation marketing orientation B

Question A B C D Answer

What are the four broad components of holistic marketing? relationship, internal, position, and performance marketing integrated, internal, position, and performance marketing relationship, integrated, internal, and performance marketing integrated, relationship, social responsibility, and position marketing C

Question A B C D Answer

What can be marketed as an experience ? Places Ideas Information Amusement Parks D

Question

What can we say about the size of the business market compared to consumer markets?

A B C D Answer

It is approximately the same. It is smaller. It is somewhat larger. It is huge. D

Question A B C D Answer

What is the basic property of a service which makes it different from Goods? Shape Size It is very expensive Intangibility D

Question

When a consumer makes the final decision on which brand to buy, he or she selects a brand from th ________ set.

A B C D Answer

choice awareness consideration total A

Question A B C D Answer

When a customer has a(n) ________ need he/she wants a car whose initial cost is low. stated real unstated delight A

Question

When a customer has a(n) ________ need the customer wants to be seen by friends as a savvy consumer.

A B C D Answer

real unstated delight secret D

Question

When a customer has a(n) ________ need, the customer might expect something like admiration from friends because he or she has purchased something that might indicate a certain market savvy.

A B C D Answer

real unstated delight secret D

Question A B C D Answer Marks Unit

When a need is directed to a specific object, it becomes aDemand Desire Want Value C 1 EA

Question

When a non-profit organization, like a university, purchases copying paper in bulk for its photocopying machines, what is it purchasing?

A B C D Answer

A consumer good. A consumer service. An industrial good. An industrial service. C

Question

When an individual wants and he also has the _________ to buy it, then wants are converted to demands.

A B C D Answer

Intelligence Curiosity Ability Inertia C

Question

When campaigns are conducted against cigarettes, alcohols, hard drugs, handguns and pirated movies, such products can be said to have _____ demand.

A B C

Stable demand Overfull demand Unwholesome demand

D Answer

Stagnant demand C

Question

When companies measure the number of people who are willing and able to buy their products, the are measuring ________.

A B C D Answer

Market potential real needs standard of living disposable income A

Question

When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________________ is important.

A B C D Answer

Order processing Order booking Ready availability Information about warranty C

Question

When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____ is created.

A B C D Answer

customer satisfaction planning excellence a quality rift a value line A

Question

When customer gets all the services under one roof from diversified industries that market is called................

A B C D Answer

Business Market Consumer Market Meta market Grey market C

Question

When customer gets more than what he is expected from that product then it is called as..............

A

Consumer behaviour

B C D Answer

Consumer Delight Consumer Satisfaction Consumer Product B

Question

When many consumers share a strong need that cannot be satisfied by any existing products, one can say that ____ type of demand exists.

A B C D Answer

Latent Surplus Negative Stagnant A

Question

When marketers interview a small number of recent purchasers, asking them to recall the events leading to their purchase, the marketers are using the ________ method to learn more about the consumer buying process

A B C D Answer

introspective retrospective prospective prescriptive B

Question

When online marketers such as "flipkart" cut out the majority of middlemen that normally would participate in the exchange process, they were advocating ________.

A B C D Answer

category killers every-day-low prices reintermediation disintermediation D

Question

When organizations face a demand level that is higher then they can or want to handle, the demand can be said to be:

A B C D Answer

Stable Irregular Overfull demand Zero C

Question

When organizations face demand that varies on a seasonal, daily or even hourly basis, causing problems of idle capacity or overcrowded capacity, then they have a _____ type of demand.

A B C D Answer

Irregular Stable Latent Zero A

Question

When people start purchasing masks for swine flu , in large numbers, they exhibit ________ demand.

A B C D Answer

irregular declining overfull demand latent A

Question A B C D Answer

When Satish sells a TV to Arnav and receives Rs 5000 in cash, a ___________ has just occurred. transfer contribution donation transaction D

Question

When Vishu buys his own house, he would like to have a home theater system and a jacuzzi. He plans to save enough money in the next three years so that he can fulfill his wish. Vishu's desire for the home theater and the jacuzzi is an example of a(n) ________.

A B C D Answer

need want unstated need latent demand B

Question

When Volvo runs advertisements suggesting that it is the safest car money can buy, it is engaging in which of the following forms of marketing programming?

A B C D Answer

Technological Positioning Market segmentation Public relations B

Question

Which approach assumes that customers & businesses will not buy enough of the organizations products if left alone?

A B C D Answer

Production Concept Product Concept Selling Concept Holistic Concept C

Question A B C D Answer

Which approach assumes that customers will buy the product if it s available & affordable? Production Concept Product Concept Sales Concept Marketing Concept A

Question A B C D Answer

Which from the following does not influence the consumer buying behavior? Cultural Factors Social Factors Personal Factors Technological environment D

Question A B C D Answer

Which is not the characteristics of Business Market fewer buyers Large buyers Close supplier relationship individual buyers D

Question A B C D Answer

Which of the 4 Ps corresponds to customer convenience? Product Price Place Promotion C

Question A B C D Answer

Which of the 4 Ps corresponds to customer cost? Product Price Place Promotion B

Question A B C D Answer

Which of the 4 Ps corresponds to customer solution? Product Price Place Promotion A

Question A B C D Answer

Which of the 4 Ps corresponds to customer targeted communication? Product Price Place Promotion D

Question A B C D Answer

Which of the 4P is referred to as the Heart of Marketing Mix ? Place Promotion Product Price C

Question

Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?

A B C D Answer

Product Price Place Promotion C

Question A

Which of the following are the core concepts of marketing? Need, value, Holistic marketing

B C D Answer

Need want, demand market, marketing & marketer need, desire, customer B

Question A B C

Which of the following conditions are not necessary for an exchange to take place? Each party must have something that interests the other Each party must be in position to communicate and deliver the product The parties must involve themselves even if they consider each other undesirable or unacceptable to deal with

D Answer

Each party must be free to accept or reject any offer from the other party C

Question A B C D Answer

Which of the following consumer buying behaviours requires the least effort? High involvement buying situation. New buying situation. Routine buying. Impulsive buying. C

Question A B C D Answer

Which of the following does not refer to post-purchase behaviour? Satisfaction Cognitive Dissonance Dissatisfaction Need recognition D

Question A B C D Answer

Which of the following essentially takes place at retailer’s end? Promotion Research Pricing Exchange D

Question

Which of the following holds that consumers prefer products that are widely available and inexpensive?

A B

the product concept the production concept

C D Answer

the selling concept the marketing concept B

Question A

Which of the following is an example of a social influence on consumer behavior? The editor of fashion magazines writes that any teen who wants to be well -should be dressed in style for the first day of school

B C

The manufacturer of a line of aromatherapy candles markets them at very exclusive stores When Kanchan went to the store to buy a new dress for Mrudul, she decided not to buy anything because of the crowded conditions of the store

D

Nikhil purchased a pair of Tata brand clogs instead of the dazzale she wanted because the Dazzales were too expensive

Answer

A

Question

Which of the following is considered to be a more advanced form of information search wherein th person might phone friends or go online to secure information about a product or service?

A B C D Answer

Active information search Short-term memory processing Subliminal processing of information Heightened attention A

Question

Which of the following is considered to be biggest single source of consumer information from a commercial source (over 40 percent of car buyers use this source to gather information)?

A B C D Answer

the U.S. Chamber of Commerce J.D. Power & Associates Consumer Reports The Better Business Bureau C

Question A B C D Answer

Which of the following is NOT a consumption response? task definition problem recognition purchase disposition A

Question A B C D Answer

Which of the following is not a part of Services Marketing Mix Procedure People Physical evidence Product A

Question A B C D Answer

Which of the following is not a stage in the consumer decision-making process? Need Recognition Post-purchase evaluation Evaluation of alternatives Straight re-purchase D

Question A B C D Answer

Which of the following is not an element of promotion mix. Advertisement Branding Personal selling Sales promotion B

Question A B C D Answer

Which of the following is NOT considered a type of reseller? wholesaler retailer manufacturer distributor C

Question A B

Which of the following is NOT consistent with a manager having a marketing orientation? Inventory levels are set with customer requirements and costs in mind Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship

C D Answer

Focus of advertising is on product features and how products are made Packaging is designed for customer convenience and as a selling tool C

Question

Which of the following is not customer value.

A B C D Answer

Product value & image Vale Service value & Personal Value Personnel value & image value Demand value & Supply Value D

Question

A B C D Answer

Which of the following is not Dimensions of transactions – 1. At least two things of value. 2. Agreed upon conditions. 3. Product dimensions 4. A time of agreement. 5. A place of agreement. 6. Monitory value of transaction. 1& 3 4& 6 5&2 3&6 D

Question A B C D Answer

Which of the following is NOT included as a basic idea in the definition of marketing concepts? Total company effort Profit Productivity Customer satisfaction C

Question A B C D Answer

Which of the following is not included in the decision-making unit of a buying organization? individuals who use the product or service individuals who control buying information individuals who make the buying decision individuals who supply the product D

Question

Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?

A B C D

Planning marketing activities Raising funds to finance the marketing projects Controlling marketing plans Directing implementation of the marketing plans

Answer

B

Question A B C D Answer

Which of the following is not one of McCarthy's Four P's? product place profit price C

Question A B C D Answer

Which of the following is NOT one of the five stages of buyer decision process model? Need Recognition Information Search Purchase Decision Brand Identification D

Question A B C D Answer

Which of the following is NOT one of the four components of holistic marketing? Relationship marketing Integrated marketing Social marketing Target marketing D

Question A B C D Answer Marks Unit

Which of the following is NOT part of Maslow's Hierarchy of Needs? Self Esteem needs Safety needs Customer needs Physiological needs C 1 AB

Question A B C D Answer

Which of the following is NOT part of the family consumer decision-making unit? Purchaser Initiator Solitary survivor User C

Question A B C D Answer

Which of the following is NOT regarded as a characteristic of relationship marketing? Ongoing dialogue Transaction oreintation Personal communications Long-term focus B

Question A B C D Answer

which of the following is not the characteristic of organizational buying? Reciprocity Derived demand Fewer buyers Impulse purchase D

Question A B C D Answer

Which of the following is not the step in the buyer’s decision process? Information search Social pressures Evaluation of alternatives Post-purchase behavior B

Question A B C D Answer

Which of the following is not true with routine decision making Time pressure is high Impulse purchase Purchase delay Rebuy the same brand C

Question A B C D Answer

Which of the following is NOT true? Liking the advertisement usually means liking the brand. Liking the advertisement leads to buying the brand. Liking the advertisement and liking the brand are separate theoretical constructs Liking the advertisement may not lead to buying the brand. B

Question

Which of the following is the most recent stage of marketing evolution?

A B C D Answer

Customer centric era Production era Sales era Marketing department era A

Question A B C D Answer

Which of the following is true for business marketers? They deal with more and larger buyers than consumer marketers. They deal with more and smaller buyers than consumer marketers. They deal with fewer and larger buyers than consumer marketers. They deal with fewer and smaller buyers than consumer marketers. C

Question A B C D Answer

Which of the following is true of business markets? Buyers are usually not skilled at comparing competitive product offerings. Buyers have limited purchasing power. Products sold in such markets are usually not standardized. Business buyers buy goods to make or resell a product to others at a profit. D

Question A B C D Answer

Which of the following is unwholesome demand Consumers buying all products put into market place . More consumers would like to buy the product than can be satisfied. consumers max be attracted to products that may have understandable , social consequences Consumers begin to buy the product less frequently. C

Question

Which of the following match of value and cost is correct.

A B C D Answer

i) Product value a) Psychic cost ii) Service value b) Energy cost iii) Personnel value c) Time cost iv) Image value d) Monitory cost i-d , ii-a, iii-b, iv-c i-c , ii-d, iii-a, iv-d i-d , ii-c, iii-b, iv-a i-c , ii-a, iii-b, iv-d C

Question

Which of the following P’s is concerned with various methods of transporting and storing goods, and then making them available for the customer.

A B C D Answer

Product Price Place Promotion C

Question A B C D Answer

Which of the following reflects the marketing concept philosophy? you won't find a better deal anywhere. when it's profits versus customers' needs, profits will always win out. we're in the business of making and selling superior products. we don't have a marketing department, we have a customer department. D

Question A B C D Answer

Which of the following statements about marketing is NOT wholly true? Selling is the most important part of marketing. Marketing efforts aim at getting, keeping, and growing customers. An important part of marketing is communicating value. Marketing is often described as the "art of selling products". A

Question A B C D Answer

Which of the following statements about marketing is true? It is of little importance when products are standardized. It can help create jobs in the economy by increasing demand for goods and services. It helps to build a loyal customer base but has no impact on a firm's intangible assets. It is more important for bigger organizations than smaller ones. B

Question

Which of the following statements is/are true: ! - The offering of an economic incentive to motivate consumers to engage in revenue exchange relationships with the company, is a salient feature of cause related marketing. II - The contribution by the company to the associated cause when a consumer engages himself in such exchanges is a feature of cause related marketing. III - Cause related marketing is the same as sales promotion with a cause.

A B C D

I & II I, II & III II only III only

Answer

C

Question

Which of the following statements is/are true: I - Cause Related Marketing and Corporate Social Responsibility (CSR) are often used interchangeably and there is no difference between the two. II CSR is purely altruistic in nature, at least in definition. III - Cause Related Marketing is done with a sole objective of building surplus i.e. profit and goodwill.

A B C D Answer

I, II and III I & II II & III I & III C

Question A B C D Answer

Which one is wrong ? Customer is the center of all Marketing activities. Marketing focuses on the needs and wants of customers Marketing is all about seliing goods and services It is concerned about satisfying customers through supply of goods and services C

Question A B C D Answer

Which one of the following BEST describes the human need? Food French-fries Burger Pizza A

Question A B C D Answer

Which one of the following is a key to build lasting relationships with consumers? Price of the product Need recognition Customer satisfaction Quality of product C

Question A B C D

Which one of the following is an example of a customer in an organisational market? a housewife who buys detergent a consumer who hires a Lawyer A garment factory which buys buttons for their garments a factory manager who buys petrol for her personal car

Answer

C

Question A B C D Answer

Which one of the four elements does not apply to services: Intangibility Physical existence Inconsistency Hetreogenity C

Question

Which orientation is based on the assumption that consumers & business, if left alone, will ordinarily not buy enough of organization’s product?

A B C D Answer

Production Product Selling Marketing C

Question

Which orientation is based on the assumption that consumers will favour those products that offer the most quality, performance or innovative features?

A B C D Answer

Production Product Selling Marketing B

Question

Which orientation is based on the assumption that consumers will prefer products that are widely available & inexpensive?

A B C D Answer

Production Product Selling Marketing A

Question A B C D

Which product is MOST likely to be purchased through routine decision making? Television set Soft drink Shirt Car

Answer

B

Id Question A B C D Answer Marks Unit

Which statement about relationship marketing is correct? It is short run oriented It places an emphasis on keeping customers. It cannot be conducted with final consumers It is not a good policy for non-profit organisations B 1 AA

Question A B C D Answer

While considering the place for a product which of the following is important for customer. Communication Convenience Cost Solution B

Question A B C D Answer

Who coined the concept of Marketing Mix in an article “The Concept of the Marketing Mix.” Philip Kotler 1. Jerome McCarthy Neil Borden James Culliton C

Question A B C D Answer

Who has coined the term "marketing myopia"? Philip Kotler J.Stanton James Culliton Theodore Levitt D

Question A B C

Who is perceived as an expert in terms of consumer behaviour theory? Buyer User Initiator

D Answer

Influencer D

Question A B C D Answer

Who proposed the 4 Ps classifications in 1960? Neil Borden E. Jerome McCarthy P. J. Verdoorn Philip Kotler B

Question

Why would most consumers spend more on a product than they know it is available for elsewhere?

A B C D Answer

The consumer is not an economic buyer. The consumer is not in a rush to buy. The consumer hasn't considered his or her economic needs. The consumer doesn't feel it is worth travelling to get the lower price. D

Question

With respect to consumer decision making, the ________ is the set of strong contenders from which one will be chosen as a supplier of a good or service.

A B C D Answer

decision set awareness set consideration set choice set D

Question A B C

With respect to customer satisfaction, smart companies aim to: a. give the customer anything and everything they want. b. make customers addicted to their products and services. c. delight customers by promising only what they can deliver, then delivering more than they promise.

D Answer

always save the customers money, time, and other resources. C

Question

With respect to post purchase behavior, the larger the gap between expectations and Performance:

A B

the greater likelihood of re-purchase. the greater the customer’s dissatisfaction.

C D Answer

the less likely the consumer will be influenced by advertising. the less likely the consumer will need sales confirmation and support. B

Question

With the rise of Internet and hybrid models of purchasing, __________ is becoming less relevant

A B C D Answer

promotion place price process B

Question

A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.

A

7 9 11 30 C

B C D Answer

Question A B C D Answer

Latent demand exists when Consumers dislike a product Consumers are unaware of a product Consumers share a strong need which can not be satisfied by an existing product More consumers would like to buy a product than can be satisfied d

Question

____________ work in a virtual trading space called metamarkets that connect customers with the providers of goods and services they need to fill their needs.

A

D

Metamediaries Marketmediaries Retailers Wholesalers

Answer

A

Question

D

______________ Orientation is based on assumption that consumers wil prefer products that are widely available & inexpensive. Production Product Selling Marketing

Answer

A

Question

______________ orientation is based on assumption that consumers will favour those products that offer the most quality, performance or innovative features.

A

D

Production Product Selling Marketing

Answer

B

Question

______________ orientation is based on assumption that consumers & business, if left alone, will ordinarily not buy enough of organization’s product.

A

Production Product Selling

B C

A B C

B C

B C

D

Marketing

Answer

C

Question

______________ orientation is based on assumption that marketing involves creation, delivery and communication of superior value to targe market than competitors.

A

D

Production Product Selling Marketing

Answer

D

Question

D

______________ classified marketing mix into 4 Ps. McCarthy Kotler Culliton Bordon

Answer

A

Question

D

According to Robert Lauterborn which of the seller’s 4 Ps corresponds to customer convenience? Product Price Place Promotion

Answer

C

Question

According to Robert Lauterborn which of the sellers 4 Ps corresponds to communication? Product Price

B C

A B C

A B C

A B

C D

Place Promotion

Answer

D

Question

D

Desire for specific satisfiers of needs are called Wants Demands Delight Value

Answer

A

Question

D

Marketing is both an “art” and a “science”—there is constant tension between the formulated side of marketing and the ________ side. creative selling management forecasting

Answer

A

Question

The most formal definition of marketing is ________. meeting needs profitably identifying and meeting human and social needs the 4Ps (Product, Price, Place, Promotion) an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.

A B C

A B C

A B C D

Answer

D

Question A B C D Answer

Question A B C D Answer

Question A B C D Answer

Question A B C D Answer Marks

In words of the late Sam Walton founder of Wal-Mart “There is only one boss the -------Dealer Customer Product Company B .---------are wants for specific products backed by an ability to pay Demand Supply Need Utilities A Marketing in identifying, creating, ___________, delivering value to the customer. Advertising Attracting Communicating Conserving c ________ goods constitute the bulk of most countries’ production and marketing efforts. Durable Impulse Physical Service c 1

Unit

1

Question

________ can be produced and marketed as a product. Information Celebrities Durable goods Organizations A

A B C D Answer

Question

Companies selling mass consumer goods and services such as soft drinks cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________.

A

business markets global markets consumer markets nonprofit and governmental markets C

B C D Answer

Question A B C D Answer

Customers are showing greater price sensitivity in their search for ________. the right product the right service the right store value D

Question

Some companies are now switching from being solely product-centered (with product managers and product divisions to manage them) to being more ________ centered.

A

competency strategy marketing customer-segment D

B C D Answer

Question

Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.

A

variable assets the value proposition intangible assets tangible assets C 1 1

B C D Answer Marks Unit

Question

When IKEA noticed that people wanted good furniture at a substantially lower price and created knockdown furniture, they demonstrated marketing savvy and turned a private or social need into a(n) ________.

A

market need profitable business opportunity product development invention B

B C D Answer

Question

Janet is very upset that she can’t get tickets to the new Rolling Stones concert. “Why do they keep advertising the show if you can’t get tickets?” wonders Janet.Which of the following demand states applies to Janet’s situation?

A

nonexistent demand latent demand overfull demand unwholesome demand C

B C D Answer

Question A B C D Answer

Question A B C D Answer

When jaideep purchases his air conditioning unit in the winter to avoid the high prices found in the summer, he is exhibiting ________ demand. irregular declining impulse latent A

In a modern exchange economy, all of the following markets are likely to exist EXCEPT ________. class market manufacturer market government market consumer market A

Question

According to information found in Radical Marketing, a company can emulate a radical marketer by doing all of the following EXCEPT ________.

A

hiring only passionate missionaries, not marketers having the CEO own the marketing function

B

C D Answer

Question A B C D Answer

using marketing research at every opportunity creating a community of consumers C What does the acronym KFC stands for Kentuki fried chutney Kentuki Fried Chicken Kentuki Fried Chips Kentuki Free Chips B

Question

When online dot.coms, such as eBay and Amazon cut out the majority of middlemen that normally would participate in the exchange process, they were advocating ________.

A

category killers every-day-low prices reintermediation disintermediation D

B C D Answer

Question

If marketers are characterized as “gardening” rather than “hunting,” the ________ is most likely to be the concept the marketers are following.

A

production concept product concept selling concept marketing concept D

B C D Answer

Question

When 3M, HP, and Google practice researching or imaging latent needs of consumers through a “probe-and-learn” process, they are most likely using which of the following marketing orientations with respect to their consumers?

A

Selling orientation Promotion orientation Proactive marketing orientation Reactive market orientation C

B C D Answer