Official Usage Guidelines
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OFFICIAL USAGE GUIDELINES
HOW TO IDENTIFY CORRECT LOGO CORRECT WRONG
WRONG
There is no significant space between H and E, space is the same between all the letters
CITY is smaller than NORTH EDSA
CITY and NORTH EDSA are almost the same size
There is significant space between H and E
LOGO USAGE ON LAYOUTS
ON COLORED BACKGROUND
ON WHITE BACKGROUND
Upper left side, hanging, on rectangular white box with clearspace
Upper left side, hanging, on rectangular white box with clearspace, with thin gray border
LOGO USAGE ON LAYOUTS WRONG:
WRONG:
WRONG:
Logo and size is incorrect, no space from the edge of the layout
Logo and size is incorrect, white box is cropped
Logo is incorrect, actual logo is small for the white box
CHROME STANDEE – 22 INCHES (WIDTH) X 28 INCHES (HEIGHT)
4 in
.75 in
5.6 in
DISTANCE FROM THE EDGE: 0.75 IN LOGO WIDTH: 5.6 IN LOGO HEIGHT: 4 IN TOTAL LAYOUT SIZE SHOULD INCLUDE HALF INCH BLEEDING AROUND TO INDICATE LOCATION OF EVENT/TENANT: BUILDING NAME, FLOOR (EX: THE BLOCK, SECOND LEVEL) Note: No need to include “SM City North EDSA” in the copy
RECOMMENDED FONT TYPES: Neue, Nexa Bold, Avenir/Avenir Text, Helvetica, Century Gothic
ACRYLIC STANDEE – 22 INCHES (WIDTH) X 58 INCHES (HEIGHT)
6 in
.75 in
8.4 in
DISTANCE FROM THE EDGE: 0.75 IN LOGO WIDTH: 8.4 IN LOGO HEIGHT: 6 IN TO INDICATE LOCATION OF EVENT/TENANT: BUILDING NAME, FLOOR (EX: THE BLOCK, SECOND LEVEL) Note: No need to include “SM City North EDSA” in the copy RECOMMENDED FONT TYPES: Neue, Nexa Bold, Avenir/Avenir Text, Helvetica, Century Gothic
SUPERSALE BOARD-UP – 3.35 METERS (WIDTH) X 3 METERS (HEIGHT)
20 in
3.5 in
28 in
DISTANCE FROM THE EDGE: 3.5 IN LOGO WIDTH: 28 IN LOGO HEIGHT: 20 IN TO INDICATE LOCATION OF EVENT/TENANT: BUILDING NAME, FLOOR (EX: THE BLOCK, SECOND LEVEL) Note: No need to include “SM City North EDSA” in the copy RECOMMENDED FONT TYPES: Neue, Nexa Bold, Avenir/Avenir Text, Helvetica, Century Gothic
HANGSIGN – 5 FEET (WIDTH) X 2 FEET (HEIGHT)
6.9 in
1 in
9.4 in
DISTANCE FROM THE EDGE: 1 IN LOGO WIDTH: 9.4 IN LOGO HEIGHT: 6.9 IN TO INDICATE LOCATION OF EVENT/TENANT: BUILDING NAME, FLOOR (EX: THE BLOCK, SECOND LEVEL) Note: No need to include “SM City North EDSA” in the copy RECOMMENDED FONT TYPES: Neue, Nexa Bold, Avenir/Avenir Text, Helvetica, Century Gothic
FACEBOOK AND INSTAGRAM – 700 PIXELS (WIDTH) X 700 PIXELS (HEIGHT)
1.2 in
1.63 in
LOGO AT LOWER RIGHT CORNER LOGO WIDTH: 1.62 INCHES LOGO HEIGHT: 1.2 INCHES RECOMMENDED ARTWORK: Organic photo No text With very minimal or subtle branding Please provide caption for the artwork upon submission.
FOR LAYOUTS WITH SPECIAL SIZES, LOGO SIZE MUST BE AT LEAST 15% OF LAYOUT SIZE
HOW TO IDENTIFY CORRECT LOGO CORRECT WRONG
WRONG
There is no significant space between H and E, space is the same between all the letters
CITY is smaller than NORTH EDSA
CITY and NORTH EDSA are almost the same size
There is significant space between H and E
LOGO USAGE ON LAYOUTS
ON COLORED BACKGROUND
ON WHITE BACKGROUND
Upper left side, hanging, on rectangular white box with clearspace
Upper left side, hanging, on rectangular white box with clearspace, with thin gray border
LOGO USAGE ON LAYOUTS WRONG:
WRONG:
WRONG:
Logo and size is incorrect, no space from the edge of the layout
Logo and size is incorrect, white box is cropped
Logo is incorrect, actual logo is small for the white box
CHROME STANDEE – 22 INCHES (WIDTH) X 28 INCHES (HEIGHT)
4 in
.75 in
5.6 in
DISTANCE FROM THE EDGE: 0.75 IN LOGO WIDTH: 5.6 IN LOGO HEIGHT: 4 IN TOTAL LAYOUT SIZE SHOULD INCLUDE HALF INCH BLEEDING AROUND TO INDICATE LOCATION OF EVENT/TENANT: BUILDING NAME, FLOOR (EX: THE BLOCK, SECOND LEVEL) Note: No need to include “SM City North EDSA” in the copy
RECOMMENDED FONT TYPES: Neue, Nexa Bold, Avenir/Avenir Text, Helvetica, Century Gothic
ACRYLIC STANDEE – 22 INCHES (WIDTH) X 58 INCHES (HEIGHT)
6 in
.75 in
8.4 in
DISTANCE FROM THE EDGE: 0.75 IN LOGO WIDTH: 8.4 IN LOGO HEIGHT: 6 IN TO INDICATE LOCATION OF EVENT/TENANT: BUILDING NAME, FLOOR (EX: THE BLOCK, SECOND LEVEL) Note: No need to include “SM City North EDSA” in the copy RECOMMENDED FONT TYPES: Neue, Nexa Bold, Avenir/Avenir Text, Helvetica, Century Gothic
SUPERSALE BOARD-UP – 3.35 METERS (WIDTH) X 3 METERS (HEIGHT)
20 in
3.5 in
28 in
DISTANCE FROM THE EDGE: 3.5 IN LOGO WIDTH: 28 IN LOGO HEIGHT: 20 IN TO INDICATE LOCATION OF EVENT/TENANT: BUILDING NAME, FLOOR (EX: THE BLOCK, SECOND LEVEL) Note: No need to include “SM City North EDSA” in the copy RECOMMENDED FONT TYPES: Neue, Nexa Bold, Avenir/Avenir Text, Helvetica, Century Gothic
HANGSIGN – 5 FEET (WIDTH) X 2 FEET (HEIGHT)
6.9 in
1 in
9.4 in
DISTANCE FROM THE EDGE: 1 IN LOGO WIDTH: 9.4 IN LOGO HEIGHT: 6.9 IN TO INDICATE LOCATION OF EVENT/TENANT: BUILDING NAME, FLOOR (EX: THE BLOCK, SECOND LEVEL) Note: No need to include “SM City North EDSA” in the copy RECOMMENDED FONT TYPES: Neue, Nexa Bold, Avenir/Avenir Text, Helvetica, Century Gothic
FACEBOOK AND INSTAGRAM – 700 PIXELS (WIDTH) X 700 PIXELS (HEIGHT)
1.2 in
1.63 in
LOGO AT LOWER RIGHT CORNER LOGO WIDTH: 1.62 INCHES LOGO HEIGHT: 1.2 INCHES RECOMMENDED ARTWORK: Organic photo No text With very minimal or subtle branding Please provide caption for the artwork upon submission.
FOR LAYOUTS WITH SPECIAL SIZES, LOGO SIZE MUST BE AT LEAST 15% OF LAYOUT SIZE
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