Survey & Correlational

SURVEY RESEARCH & CORRELATIONAL RESEARCH NARRIDO – MACASA – NATIVIDAD

SURVEY RESEARCH

WHAT IS A SURVEY? •“A survey is defined as a brief interview or discussion with individuals about a specific topic.” • “The term survey is often used to mean 'collect information.’” (Devin Kowalczyk, 2018)

SURVEYS CAN BE ADMINISTERED IN THREE (3) WAYS.. • THROUGH THE MAIL.. low cost but low response rate • BY TELEPHONE.. high response rates but higher cost than mail • FACE-TO-FACE.. highest response rates but most expensive (Research Connections, 2018)

WHAT IS A SURVEY RESEARCH?

•“Survey research is a commonly used method of collecting information about a population of interest.” (Research Connections, 2018)

TWO (2) KEY FEATURES OF SURVEY RESEARCH: 1. QUESTIONNAIRES – “a predefined series of questions used to collect information from individuals.” 2. SAMPLING – “a technique in which a subgroup of the population is selected to answer the survey questions; the information collected can be generalized to the entire population of interest.” (Research Connections, 2018)

EXAMPLE

THE DAVAO CITY-WIDE SOCIAL SURVEY (CWSS) CONDUCTED BY THE SOCIAL RESEARCH TRAINING AND DEVELOPMENT OFFICE (SRTDO) OF ATENEO DE DAVAO UNIVERSITY

CORRELATIONAL RESEARCH

WHAT IS A CORRELATION?

•“A correlation is simply defined as a relationship between two variables. “ (Devin Kowalczyk, 2018)

WHAT IS CORRELATIONAL RESEARCH/STUDY? • “Correlational research is a type of nonexperimental research in which the researcher measures two variables and assesses the statistical relationship between them with little or no effort to control extraneous variables.” (Price, et. al., 2018)

•“Correlation research is looking for variables that seem to interact with each other, so that when you can see one changing, you have an idea of how the other will change.” (Devin Kowalczyk, 2018)

TYPES OF CORRELATION •POSITIVE CORRELATION – “as variable A increases, so does variable B.”

•NEGATIVE CORRELATION – “when variable A increases, variable B will decrease.” (Devin Kowalczyk, 2018)

EXAMPLE • “When looking for correlations, a researcher will look for patterns - what they have seen happen again and again. A simple pattern known to every teacher, but unfortunately not every student, is the link between studying and grades. The studious student who studies is more likely to score a higher score on their test. Students who don't study much are less likely to score as high as those who do.” (Devin Kowalczyk, 2018)