BDT Presentation N.V.Adithya Koundinya
[email protected]
27-05-2020 Session - Hosted by Mr Aishvary Singh
Introduction about Byju,s. ● How did we all got into Byjus. ● Introduction About Byju's Ravindran. ● Investors in Byju's. ● Documentary of BBC about Byju's.
Session with Mr. Praveen Prakash
• Journey of Byju Ravindran Sir What made Him to start Byjus. • Evolution of the Concept Byjus Learning Program from Cat tovsat . • Dream and Future of Byjus. • About the Launch of Mobile application and explained importance of Learning through Graphic Visual Representation. • Introduction of other Managers and assigned to Training Managers.
Session Hosted by Mr Charan Ganesh
• Introduction about Program Structure of BTP Training . • Explanation of Ethics and Basic Rules and Principles to Follow in Byjus. • Introduction To K-10 product and key functionalities. • 4 pillars of BTP. PRODUCT PITCH PROCESS PRACTICE.
Organization Details • Organization Set up • Explanation of Life at Byjus • Marketing Sales Team Operations Logistics/Delivery ,Post sales Mentor, Customer Service, Development Team, Satisfaction of Customer.
Major Usp of K10 Product • 1. Visualization • 2. Interface • 3. Support and Policy • 4. Assessment • 5. Content • 6. Accessibility • 7. Personalization • 8. Credibility
3D Animations In air projections
Visualization
Real-life Examples Recurring access to content short length Videos
Offline Recently learned videos like Netflix Dashboard Notification
Interface
Previous Year Q Papers Popular Videos Library Mode Personalized Mode Pirate Protected Gamification
Post Sales Students Portal
support Policy
Flexible Payment Options Applock 24/7 Chat Support
Learning Analysis Shows Average Time Spent
Assessment
Practice Quizzo Test Series
Conceptual Learning Winding Up Portable
Content &Accessibility
Time saving Resume(Catche Memory) Platform Independence Aligned With Cirruculum Subtitles
Adaptive Learning
Personalization
Knowledge Graph Recomemded Video One on one
15 day free trial & Return Parents Connect App
Support and Policy
24/7 Chat Support Students Corner Easy Payment Options App lock
Focus on conceptual learning. Concepts through personalized learning Engaging video lessons from India’s best teachers Application and simulation games to guide experiential learning Applock and parental Safety Features.
Deep Drive K-10
Learning analysis Average Time spent Test series Knowledge graph Adaptive Learning Platform Independence. Parents connect App 15 days free trial and 15 days refund policy.
Introduction to Sales Strategy for K10 Product:
28/05/2020 Session hosted by Mr. Charan Ganesh
Explanation of the product sales strategy. Technology Enabled Learning. Taught by the Best Teachers Available. Engaging Content.
Features to be highlighted while counseling the parent:
Adaptive Learning.
Knowledge Graph.
Quizzo.
Subtitles.
Parent’s Connect.
Real-Life Examples.
Practice.
Learning Analysis.
Common Scenarios to encounter While selling the Product to the Parent: • Scenario 1: Tier 1 (Metro) City, Educated Parent, Highly Engaged with the application and HighIncome. • Scenario 2: Tier 2 (Non-Metro) City, Non-Tech Savvy (Middle Class and Lower Middle Class) • Parent, Highly Engaged with the application and Low Income. • Scenario 3: Tier 1 (Metro) City, Moderately Engaged with the application, and Moderate • Income.
Counters to Expect from Parents while selling the product
• My Child already scoring good marks, why should I buy your product? • My child often gets distracted and he switches to another platform or video. • When they have already taken Educational Decision. • How will I know whether my child is performing or not? • Regional Language related barriers. • When my Child Constantly watches the videos doesn’t he get EyeSight Problem? • Because of the parents’ Busy Schedule, they do not have time to monitor.
Introduction to K-3 product
• Features in Disney BYJUS Learning App. • Explanatory videos including Disney Characters. • Background Jingles. • Totems. • Quest. • Skill Chart &Live Progress Reports.
Product key Functionalities.
• Parent Zone. • Explanation of Osmo Vision (Osmo Base, Osmo Reflector) • Digital Worksheets • Wiz Pen and how it is used. • Digital Worksheets and Books. • Drawing Boards • Storytelling Pattern. • Offline Product. • Hints and Assistance given by app if a child gives any wrong answer. • Comprehensive Learning.
Phonetics Numbers and Language. Engaging accents. User-friendly interface. Interactive Learning Games.
Features of K3 product
BYJUS Castle Quest. Cartoon character Stickers Osmo vision Wiz pen and eraser Digital Worksheets Skill chart Library Mode offline
Listening Cognitive
Essence of undestanding 8 Skills by using the app
Language Expression Procedural Thinking Number Sense Reasoning ability Spartial Undestanding Everyday skills
Essence of Understanding 8 Skills of Child
• Listening • Cognitive • Language Expression • Procedural Thinking • Number sense • Reasoning Ability • Spatial Understanding
• Totems • Learning Quests • Disney Characters
Features to Highlight During Counselling
• Narrative Introductory Videos • Lesson Videos • Activity Videos • In-video Games • Story based Concept learning • Rewards and Stickers • Disney Sticker book Collection • Osmo Vision ,Wiz pen • Parent Zone • Library Mode
Sales Strategy for K3 Product:
• Interactive and Engaging Module • Visually Rich Content • Personalized Learning Programs
Counters to Expect • Eye Sight • Monitoring • Cost • Child Distraction • How will I know whether my Child is Learning through app • Language • Education Decision Already Taken
Introduction to BHLP • BYJU’S -The Learning App helps students master concepts through visually rich, personalized learning programs and BYJU’S Tutor, a one-of-a-kind connect and learn feature, will enable a BYJU’S certified teacher to make the student revise concepts, make him or her practice problems and solve any doubts in real-time • Under BHLP, a student gets to learn in the best possible way through engaging and personalized programs. BYJU’S Tutor ensures a high engagement through scheduled learning and constant guidance from BYJU’S education experts.
Bhlp Conduction Pitch • Introduction • Rapport Building • Need Generation • Explain Importance • Introduce Byjus Program • Closure
Bhlp Program Features
• Visual Learning • Personalization • Adaptive Practice • Mentor • Byjus Tutor • Concept Revision • Practice session • Doubts • Topic Choice Flexibiity • 360 degree Solution • Upto 3 Classes per week • Integrated Program
Tutors ensure Usage of tab Sets a Routine and adds Dicipline Topic Choice Flexibility
Top Selling Points
Bhlp Provides Experts in any Topic Students idea Flow You can see what the child is doing
29-05-2020 By Charan Ganesha
• Introduction on Inside Sales • What are Inside sales • Differences between inside sales and outside sales • Benefits, advantages, disadvantages of inside sales • How to convince the parents • Common Scenarios which we will overcome while we call to parents • Introduction about the sales pitch • Introduction how to talk with parents • How to start the conversation • How to interact with parents • Introduction • Build Rapo • Lead creation • Product Pitch • Closing
Interaction section with Aakash Kapoor
• Interaction section with Aakash Kapoor • Explained about the Byjus • Approach and mindset we need to have • Explained the Major difference between Byjuiate and a Common salesman.
30-05-2020 By Charan Ganesha
• Doubts Clarifying Session about K3 and K10. • Explanation of K10 Sales Pitch. • Introduction about K3 Pitch • Examples of Mock Call Session
Key Elements of Pitching • • • • • • •
Intro Rapport Need Generation and Program Mapping Product Pitch Closing First call Follow-up and Pitching Price Sale Closure
Important Points to Remember • When Speaking To MoM • When Speaking To the Child • For a child Who has Watched Videos • Child Who has not Watched Video
Need Creation & Program Mapping • Lack of Concept Clarity • Doubt Clarification • How to make their Child Regularly • Doubt Resolution and Study Importance • Various Examples
• Doubt clarifications. • Insights into How to Pitch • How to Speak with Parents in different scenarios • How to take control over the pitch. • We were made to listen to the Sales call by charan sir.
31-05-2020 By Charan Ganesha
• Detailed explanation by making us listen to demo calls • About Pitching • Need Creation • Closing Call • Introduction about pricing K3 and K10 • Explained Price charts • Practice questions • Sibling of packs • Introduction about the pricing of BHLP • Questions about BHLP,K10 & K3 Pricing
Thank You